MediaMath Blog - See How

Building a 100%
Accountable & Addressable
Supply Chain by 2020

We are proud to launch SOURCE by MediaMath which promises three things: real impressions on real media properties; real humans you can reach with real ads, at scale; and a true and trusted data set that enables machine learning and attribution at scale.

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MediaMath in Conversation with Smart Adserver on Driving Advertiser Outcomes and Achieving Better Monetization for Publishers

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MediaMath Continues to Bring Unmatched Transparency to Digital Advertising with New SOURCE Ecosystem Scorecard

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Vodafone Talks Bringing Transparency to the Programmatic Supply Chain

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MediaMath Becomes First DSP to Natively Bid, Buy & Attribute on LiveRamp IDL Thanks to Massive Identity Re-Architecture

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MediaMath a Leader for the Third Year in a Row in 2020 Gartner Magic Quadrant for Ad Tech

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Programmatic Buying: Accountability & Transparency in Focus

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Accountability is a Top Priority for Marketers Who Seek Greater Transparency into the Supply Chain

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Independent Research by Forrester Finds Advertisers’ Need for a Transparent, Trustworthy Supply Chain to Prove ROI

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Preparing for a Post-Third-Party Cookie World: Identity & the Future of Online Advertising

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Recap of the IAB Digital AdOps Webinar – Part 3: Transparency, Ad Fraud & Brand Safety

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CTV: From COVID-19 to the Post-Cookie World

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Digital Advertising Has a Transparency Problem. How Can We Fix It?

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Why Programmatic’s Word of the Year Should Be “Ownership”

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New Study Validates SOURCE by MediaMath Approach

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There is More Than One Path to a Successful SPO Strategy: Enabling Flexibility and Performance Requires Brand-Publisher Alignment

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Unlocking the Scale and Reach Potential of CTV

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Q1 2020 Events Wrap-Up: Digital Advertising Works When Run Through Accountable & Addressable Pipes

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Media Innovation Day 2020: The Value of the Advertiser Dollar

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The SOURCE Pursuit of Trust in Advertising Through Transparency and Accountability

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The Ad Platform: The Next Phase of Programmatic Maturity?

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Redefining the Industry: A Glossary for the Next-Generation Accountable & Addressable Supply Chain

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CCPA Implementation and the Future of Advertising

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How MediaMath and LiveRamp are Collaborating to Help Marketers Reach Real People with Real Ads

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Embracing the Changing Cookie Landscape to Create a Better Internet for All

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CES 2020: The Industry is Ready to Join Us on Our Journey to 100% Accountability and Addressability

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CES 2020 Live Recap

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Doing the Work from the Inside Out: Rewriting the Rules for Digital Advertising

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What Does 2020 Mean for the Future of Programmatic Advertising and its Automation?

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MediaMath at CES 2020

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Rubicon and Telaria Merger Bolsters Efforts to Bring Accountability and Addressability to the Ecosystem