Future-Proofed
Platform Capabilities
MediaMath is the demand-side platform that offers the most powerful off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Powered by our Brain algorithm which accurately predicts performance and optimal price for your bids, the digital advertising platform offers:
Campaign Management
Simply and directly control all aspects of a digital advertising campaign, including targeting, media, creatives, troubleshooting, optimization and reporting.
Media Management
Shop, activate, troubleshoot and report on the media deals that websites, publishers and broadcasters offer for digital advertising campaigns with powerful, flexible tools.
Creative Management
Easily and quickly upload ad assets to run across the web with our proprietary ad server or use an ad server of your choice.
Targeting
Choose different targeting do drive a variety of goals/KPIs: audience, contextual, my data, site list, location, day part, technology and video/audio targeting.
Identity Management
Use our flexible identity core to transact directly on a variety of common ID systems.
Consumer Segmentation
Build larger and better performing audiences with our deep segmentation tool that marries data from brands/partners with MediaMath data and third-party data.
MediaMath Audiences
Reach the most relevant, highest-value customers at scale to achieve targeting objectives with optimal results.
Brand Safety
Get always-on protection with the industry’s strongest brand, privacy and fraud controls.
Global Scale
Over a dozen locations, hundreds of partners, thousands of advertisers and an algo that analyzes billions of impressions.
Connected TV Advertising
Engage in a 1:1 relationship with customers across all screens with CTV advertising
CTV advertising has quickly become the dominant media channel for mass reach over linear television. The cord-nevers generation continues to grow, and cord-cutters have grown as COVID-19 has driven the shift from linear to OTT and CTV viewing with more individuals staying home.
Reach real humans looking at real ads
using all channels
Learn more about our advertising channels:
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Display
Display
Create personalized, targeted display advertising with a self-service platform
At MediaMath, advertisers can leverage technologies like dynamic creative optimization (DCO) and retargeting to maximize display advertising campaigns.
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Mobile
Mobile
Transparency, control and outcomes in mobile marketing
More than two-thirds of time spent online is on smartphones, which means mobile unlocks a huge opportunity to influence the customer journey. Mobile also tends to be the most personal device and one that goes everywhere with the consumer, acting as an always-on source of information and entertainment. In essence, mobile is the primary vehicle for influencing consumer purchases.
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Connected TV
Connected TV
Engage in a 1:1 relationship with customers across all screens with CTV advertising
CTV advertising has quickly become the dominant media channel for mass reach over linear television. The cord-nevers generation continues to grow, and cord-cutters have grown as COVID-19 has driven the shift from linear to OTT and CTV viewing with more individuals staying home.
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Video
Video
Deliver premium customer-centric marketing with video advertising
Using the power of sight, sound and motion, video is a natural solution for brand advertisers. Video is a highly engaging and personal ad format with an emphasis on premium, diverse and brand-safe inventory. Advertisers can complete the marketing funnel by leveraging video advertising for awareness tactics, reaching new customers and influencing brand perception.
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Audio
Audio
Audio advertising with precision targeting and measurement
Audio advertising is a unique and powerful addition to omnichannel campaigns. Digital audio impressions are the only impressions that can impact a consumer while the device is in use but not in view.
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DOOH
Digital Out Of Home
DOOH advertising brings the power of programmatic to high-impact ads in the physical world
DOOH advertising brings the power of programmatic to high-impact ad placements in the physical world. The impact of DOOH advertising campaigns is 2.5 times greater than content on static displays, delivering a powerful emotional experience comparable to that of TV advertising.
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Native
Native
Easily activate native advertising for an improved consumer experience
Native advertising matches the form and function of the location in which it appears, providing a more seamless, higher-quality experience on the open Web for consumers. Native strategies have up to 6x higher CTRs than display strategies with the same targeting.
API Custom Solutions
The MediaMath digital advertising platform also allows brands and their agencies to control every feature of our digital advertising platform via APIs, including:
- – Customized workflows
- – Campaign intake and syndication
- – Preferred identity partners
- – BYO Algorithm
- – Data and audience management tools
Brands and agencies use digital advertising to deepen direct customer relationships
To reach and engage consumers with relevant, respectful digital advertising, advertisers must be able to manage omnichannel campaigns with simplicity, transparency and confidence.
Let’s Get Started
Start using self-service advertising today, see how our marketing platform can help grow your business:
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