Future-Proofed Platform
An evolved user experience that drives performance across channels with ease.
Platform Capabilities
MediaMath is the demand-side platform that offers the most powerful off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Powered by our Brain algorithm which accurately predicts performance and optimal price for your bids, the digital advertising platform offers:
Campaign Management
Simply and directly control all aspects of a digital advertising campaign with features such as Dynamic Budget Allocation, troubleshooting, in-line and bulk editing.
Media Management
Shop, activate, troubleshoot and report on the media deals that websites, publishers and broadcasters offer for digital advertising campaigns with powerful, flexible tools.
Creative Management
Use our robust creative tools to easily and quickly upload ad assets to run across the web with our proprietary ad server or use an ad server of your choice.
Targeting
Choose different targeting do drive a variety of goals/KPIs: audience, contextual, 1st party data, site list, location, day part, technology and video/audio targeting.
Identity Management
Use our flexible identity core to transact directly on a variety of common ID systems, including IDL, Merkle, ID5, Parrable and LiveIntent.
Consumer Segmentation
Drive scale and performance with our lookalike and modeled audiences that extend your 1st party data.
MediaMath Audiences
Reach the most relevant, highest-value customers at scale to achieve targeting objectives with optimal results.
Brand Safety
Get always-on protection with the industry’s strongest brand, privacy and fraud controls.
Global Scale
Over a dozen locations, hundreds of partners, thousands of advertisers and an algo that analyzes billions of impressions.
Intelligence
Optimize your bidding decisions with our proprietary Brain machine learning algorithm, or bring your own algorithm to meet specific business needs.
Reporting & Measurement
Test, target and measure at scale with our proprietary Lift Measurement solution and third-party attribution integrations.
APIs
Build custom solutions with expert help or use APIs to develop atop your core technology foundation.
Why MediaMath
Now more than ever, marketers must take control of their investments to make effective choices and maximize their ROI. Hundreds of brands and their agencies use our dependable, yet flexible, platform to execute their marketing campaigns because they get:
Support for any ID system
Our Identity Marketplace has all the major identifiers to let you choose the best solution for your business.
Full supply chain control
The SOURCE ecosystem drives performance through supply-chain cost reporting in-platform on 100% of supply and access to aligned to marketer/publisher data.
An easy-to-use UI
Seamlessly run omnichannel advertising anywhere on the open Internet with features focused on making campaign execution easier.
Customizable components
Fully customize our DSP workflows, data integrations, reporting, measurement and AI/intelligence to apply your unique assets.
Our award-winning Professional Services team helps you make the most of our platform with everything from onboarding to custom builds, plus engagement models that work best for your business.
Connected TV Advertising
Engage in a 1:1 relationship with customers across all screens with CTV advertising
CTV advertising has quickly become the dominant media channel for mass reach over linear television. The cord-nevers generation continues to grow, and cord-cutters have grown as COVID-19 has driven the shift from linear to OTT and CTV viewing with more individuals staying home.
Reach real humans looking at real ads
using all channels
Learn more about our advertising channels:
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Connected TV
Connected TV
Engage in a 1:1 relationship with customers across all screens with CTV advertising
CTV advertising has quickly become the dominant media channel for mass reach over linear television. The cord-nevers generation continues to grow, and cord-cutters have grown as COVID-19 has driven the shift from linear to OTT and CTV viewing with more individuals staying home.
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Display
Display
Create personalized, targeted display advertising with a self-service platform
At MediaMath, advertisers can leverage technologies like dynamic creative optimization (DCO) and retargeting to maximize display advertising campaigns.
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Mobile
Mobile
Transparency, control and outcomes in mobile marketing
Influence consumers via in-app and mobile browser advertising, and measure conversions on mobile or between mobile and desktop.
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Video
Video
Deliver premium customer-centric marketing with video advertising
Using the power of sight, sound and motion, video is a natural solution for brand advertisers. Video is a highly engaging and personal ad format with an emphasis on premium, diverse and brand-safe inventory. Advertisers can complete the marketing funnel by leveraging video advertising for awareness tactics, reaching new customers and influencing brand perception.
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Audio
Audio
Audio advertising with precision targeting and measurement
Audio advertising is a unique and powerful addition to omnichannel campaigns. Digital audio impressions are the only impressions that can impact a consumer while the device is in use but not in view.
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DOOH
Digital Out Of Home
DOOH advertising brings the power of programmatic to high-impact ads in the physical world
DOOH advertising brings the power of programmatic to high-impact ad placements in the physical world. The impact of DOOH advertising campaigns is 2.5 times greater than content on static displays, delivering a powerful emotional experience comparable to that of TV advertising.
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Native
Native
Easily activate native advertising for an improved consumer experience
Native advertising matches the form and function of the location in which it appears, providing a more seamless, higher-quality experience on the open Web for consumers. Native strategies have up to 6x higher CTRs than display strategies with the same targeting.
API Custom Solutions
MediaMath allows brands and their agencies to control every feature of our digital advertising platform via APIs, including:
- – Customized workflows
- – Campaign intake and syndication
- – Preferred identity partners
- – BYO Algorithm
- – Data and audience management tools
- – White-label DSP interface
We’re built for brands and their agencies that manage digital advertising
Whether it’s one of the world’s largest holding companies or a boutique firm, we provide transparency, innovation, adaptability and partnership to our agency clients. Their teams benefit from the simplified daily trading and cross-portfolio supply control our new workflows provide and can ensure compliance and seamless setup with our enterprise controls.
Let’s Get Started
Start using self-service advertising today, see how our marketing platform can help grow your business: