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ARTICLE

Programmatic Buying: Accountability & Transparency in Focus

September 9, 2020 — by Lauren Fritsky    

We are excited to announce our series with Beet.TV “Programmatic Buying: Accountability & Transparency in Focus,” which explores how we can build an accountable, addressable and aligned digital media supply chain to solve for the interconnection of brand-safe advertising, funding of quality publishers and consumer respect. Check out the first videos from Jeremy Steinberg, our Global Head of Ecosystem, and Tom Kershaw, CTO at our partner Magnite, below, and check back for more to come from IBM, LiveRamp, PubMatic, Tru Optik, Oracle, TRUSTX and MMA.