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Media Innovation Day 2020: The Value of the Advertiser Dollar

February 19, 2020 — by Lauren Fritsky    

Joe Zawadzki recently spoke at The Ad Club’s Media Innovation Day 2020 | Opposites Attract: The Alliance of Art and Science alongside Danilo Tauro, PhD, of Procter & Gamble, Max Kalehoff of Realeyes – Emotional Intelligence and Amy Williams of Good-Loop. Joe had this to say about the top challenges on which advertisers should focus:

“Everyday marketers are investing their dollars and making a choice…I think this idea of marketers being really really choiceful and very thoughtful about where your dollars are going–do my investments reflect what I want to do from an ecosystem perspective, do they reflect my brand, and does it pay for quality content and journalism–and then make sure those beliefs are reflected in what is happening on a day-to-day basis on the ground. It is super hard, but I think it is super urgent.”

Watch the full panel below.