“There are incremental, high-value audiences available specifically within iOS." Jared Lanksy, our SVP of Partnerships, discussed our collaboration with @ID5_io to help @IBM test cookieless retargeting across Safari. Check out the results in @adexchanger: ow.ly/EgvO50Kjb90
Chief Privacy Officer, Fiona Campbell-Webster features in @VentureBeat outlining best practices for brands look at privacy in the #metaverse. Check out the full piece below: ow.ly/sSSG50Kj1pm
Together with @Parrable, MediaMath helped @Spiceologyco increase inbound web traffic and reach 60% of previously unidentifiable customers — all before the end of third-party cookies. Learn more about our successful partnership in @DC360_Official: ow.ly/6CqJ50KcZyh
"Many marketers see, or are starting to see, the value of interoperable ID solutions for the future of advertising." Our SVP of Partnerships, Jared Lansky, discusses cookies and identity solutions at @MarTechSeries. Check it out: ow.ly/qikF50KcZit
MediaMath lead the way on Cookieless Retargeting, partnering with @ID5_io and @IBM to retarget B2B prospects across Safari and iOS resulting in 21% lower CPMs. Check out the full write up on @adexchangerhubs.li/Q01jBQB20
