"Many marketers see, or are starting to see, the value of interoperable ID solutions for the future of advertising." Our SVP of Partnerships, Jared Lansky, discusses cookies and identity solutions at @MarTechSeries. Check it out: ow.ly/qikF50KcZit
MediaMath lead the way on Cookieless Retargeting, partnering with @ID5_io and @IBM to retarget B2B prospects across Safari and iOS resulting in 21% lower CPMs. Check out the full write up on @adexchangerhubs.li/Q01jBQB20
We're thrilled to welcome Sylvain Le Borgne (Chief Partnership Officer and Head of Data & Analytics) and Andy Ellenthal (EVP of Sales and Client Services)! 🎉 Together, they will supporting our sales, client services, data and analytics, and partnerships: ow.ly/gTon50KcZaWpic.twitter.com/HfC67k2PWO
"The cookieless future will mean a need to transform the way advertisers operate and target consumers." Anudit Vikram, our Chief Product Officer, shares more about MediaMath and #adtech's cookieless future in a Q&A with @360MarTech. Check it out: ow.ly/Ty5u50KbWoT
"SDA isn’t the only option, but it’s going to be a viable one for the future." Jared Lansky, our SVP of Partnerships, spoke with @avargasedits about seller-defined audiences as a method of futureproofing advertising. Read more in @adexchanger: ow.ly/Vqa350KaVsM
