When advertisers use PMP deals, they often add workflow difficulty & take on the sole accountability for supply chain cleanliness. Our new whitepaper explains when marketers should use deals and how to design a more holistic approach to media management: ow.ly/Qx5k30ngpJe pic.twitter.com/hEDzeoIJOi

From MediaMath's Twitter

In 2019, "Mobile-first marketers will take control over their media buying, measurement and incrementality to fight against attribution fraud." Read more insights from @FlorianaNct in her interview on #mobilemarketing #2019predictions in @MarTechSeries ow.ly/bFZl30nj2dR pic.twitter.com/1h7jiMbQ8z

From MediaMath's Twitter

There's "a strong desire for adtech companies to continue to mature to begin systemically serving the needs of marketers and their partners and publishers more quickly and with a true service mindset." @DSepDC on 5 takeaways from #CES2019: ow.ly/yGgd30nmQLw pic.twitter.com/h678qNotIL

From MediaMath's Twitter

Karen Chan, Director of Emerging Channels, shared her views on the delivery of industry’s first OOH programmatic omnichannel campaign. Read more at bit.ly/2RWUgKi via Marketing In Asia

From MediaMath's Twitter

When considering where to source media inventory, marketers should factor in the cost of #adfraud & the threat to #brandsafety from managing their own supply chain. Read our whitepaper on how to craft a holistic supply management strategy with expert help: ow.ly/Qx5k30ngpJe pic.twitter.com/fZrgiEDlvR

From MediaMath's Twitter