MediaMath Identity - Built for this moment, and the next.

Marketers don’t need to remain beholden to revolving timelines. There is much to be gained from vetting and testing new solutions now to ensure you can reach and engage consumers across devices with relevance and respect before 2023. Consented users who might become your most loyal customers are one major benefit.

That’s why MediaMath gives marketers choice when it comes to evaluating the identifier best-suited to their business needs. We’ve already done the tough work for you by establishing integrations with all the major identity solutions. Plus, we offer easy activation and expert help if you need it.

Activate and scale data with the world’s most flexible identity graph.

Any future-proofed approach toward addressability should span deterministic, household and aggregate solutions. Doing so gives marketers the ability to not only extend audiences, but also manage frequency and measurement.

Aggregate

These non-user- based solutions comply with privacy-focused browsers, and utilize aggregated cohorts or advanced contextual targeting capabilities.

Households (*instead of probabilistic)

Connect and measure engagement with your consumers at the household level.

Deterministic

These consent-based consumer identifiers enable you to find, target and measure your audience in programmatic.

And do it securely and seamlessly

In the land of complexity, MediaMath makes it easy. No new tracking tags required. Whether securely onboarding your data from a provider or leveraging an existing pixel, marketers can activate their data using any partner (LiveRamp, LiveIntent, Parrable, Merkle)

Get help from our experts when you need it

We’re built for ease but know it’s not always clear-cut how to best utilize data for digital advertising. That’s why we have an award-winning, global team of experts to collaborate and consult with on selecting, activating and setting benchmarks for your preferred identity solution. But don’t take our word for it—the AdExchanger Awards have recognized us for Best Account Support by a Technology Company two years in a row.