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Multicultural Marketing

Build Trust
and Connect to
Diverse Audiences
using Multicultural
Marketing Campaigns

Our Technology and Professional Services teams can help you thoughtfully and respectfully customize campaigns for audiences as diverse as your customer base and do it precisely.

Overview

In the world of marketing, where consumers’ needs and wants are often ephemeral, and borderless transactions are continually evolving and thriving, marketers should strongly consider the multicultural dimensions of their offerings to effectively serve their relationships with people across borders and groups.

Multicultural marketing is placing an emphasis on connecting with diverse audiences, specifically those whose culture falls outside the majority or macro culture.

A consumer’s cultural background is important because they consume specific services and products influenced by their language, traditions and other concepts passed down from previous generations and experiences.

To reach diverse audiences, multicultural marketing focuses on understanding those influences and uses them to communicate with the target consumer.

Download the Multicultural Programmatic Playbook

 

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Why Now / Why Programmatic?

There has been a general increase in consumer spending and a vast majority is by the multicultural segment. Multicultural Marketing has become a necessity of the times we live in and no longer remains a niche.

In the same way that Programmatic Marketing has transformed the way that we buy and sell media digitally and enables marketers to personalize advertising for audiences, in seconds, not hours or days. Incorporating a Multicultural Marketing strategy into your overall strategy will unlock opportunities to meet your audiences where they are, build trust and relevance with your brands.