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Press Contact: Laura Colona

Article

For More Comprehensive Customer Identity, Marketers Need a CRM + DMP

May 14, 2019

For more comprehensive customer identity, marketers must also use data-management platforms and check whether customer data platforms might further connect martech and adtech efforts, writes Laura Carrier VP, Vertical Strategy & Measurement, MediaMath, in Martech Advisor.

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Press Release

MediaMath Names Jeremy Steinberg as Global Head of Ecosystem; Bolsters Effort to Build Accountable, Addressable Supply Chain

May 9, 2019

MediaMath, the leading independent programmatic company for marketers, today announced it has strengthened its senior leadership team with the strategic hire of Jeremy Steinberg in the newly created role of Global Head of Ecosystem.

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Article

5 Steps to Improving Multicultural Marketing Campaigns

April 8, 2019

Danny Sepulveda, VP, Government Relations, talks about how marketers can ensure they are considering the multicultural aspects of their audiences when running campaigns.

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Article

Proprietary Universal ID Efforts Exacerbate An Already Fragmented System

April 5, 2019

John Slocum, our VP, DMP, talks about why an open, neutral approach to identity is the way forward.

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Press Release

Flashtalking Debuts Universal Frequency Signaling to Drive Ad Marketing Performance

March 5, 2019

Flashtalking, the leading global independent ad server for people-based marketing, today announced the debut of a new feature to manage frequency simultaneously across all buying endpoints, with several major partners already on board, including Adobe Advertising Cloud, who are helping beta test the offering, as well as MediaMath and Amobee as inaugural partners.

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