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Press Contact: Laura Colona

Article

Doing the Work from the Inside Out: Rewriting the Rules for Digital Advertising

January 13, 2020

Originally published on MarTech Series. By Joe Zawadzki Digital Advertising needs a shakeup. The only way to rebuild, to effect big, bold change, is to do the work from the outside in and rewrite the rules for Digital Advertising. The industry simply must come together around an end-to-end rules-based platform for…

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Article

2020: If One’s Thing’s Certain, It’s That Ad Tech Will Stay In The Regulatory Spotlight

January 2, 2020

Originally published in AdExchanger. If 2018 was the year of GDPR and 2019 was the year of CCPA-related anxiety, 2020 will be the year the digital advertising industry is forced to mature rather than just talk about it. The threat of severe penalties for noncompliance combined with inconsistent legal guidelines (and…

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Article

Experts help break down California’s new privacy laws

January 2, 2020

Originally published in Campaign Magazine. Digital-marketing gurus share their insights with Campaign US. As the California Consumer Privacy Act comes into effect January 1, it is both under question and under renovation. The law mandates that California residents know what personal data is being collected and to whom it is…

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Article

HOW PUBLISHERS CAN PROGRAM AD TECHNOLOGY TO HANDLE RESTRICTED DATA

December 31, 2019

Originally published on AdAge. When the California Consumer Privacy Act takes effect in January, visitors to websites will be asked whether their personal data can be sold. Publishers of those websites will have to determine how the law applies to their ad business and whether they will still share data…

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Article

99 (Extra!) AI Predictions For 2020

December 18, 2019

Originally published on Forbes. “Q: How worried do you think we humans should be that machines will take our jobs? A: It depends what role machine intelligence will play. Machine intelligence in some cases will be useful for solving problems, such as translation. But in other cases, such as in…

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