Redefining the Industry: A Glossary for the Next-Generation Accountable & Addressable Supply Chain

January 27, 2020 — by MediaMath    

Back in October, we launched SOURCE by MediaMath, and with it, a whole new set of terms intended to guide the discussion around how the ecosystem is looking to redesign itself. We’ve created a handy animated glossary to solidify what we mean when we talk about building an accountable and addressable supply chain by the end of this year. Check out one of the definition videos below, and head to this page to watch them all.

Redefining the Industry: SOURCE from MediaMath on Vimeo.