“There’s so much good that’s associated with programmatic in being able to make much more intelligent, real-time, data-driven decisions, but the supply chain is complicated and messy and hard to penetrate and confusing for a lot of brands and their agencies.”
Those words were spoken by Joanna O’Connell, vice president and principal analyst at Forrester, in her interview with Beet.TV on the issues around transparency and trust in our current digital media supply chain.
In July 2020, MediaMath commissioned a custom study executed by Forrester Consulting called “Confident Media Spending Requires A More Transparent And Addressable Supply Chain” which shows that of 220 advertisers surveyed, 55% cite challenges working across partner ecosystems and 48% say having less visibility into costs and fees is contributing to less transparency in the digital media supply chain today.
Watch more in the video with O’Connell below and download “Confident Media Spending Requires A More Transparent And Addressable Supply Chain” here.