Global Head of Ecosystem, Jeremy Steinberg, joins Principal Analyst at eMarketer, Nicole Perrin, to discuss why accountability is still a challenge and how the supply chain can come together to create better, more mature programmatic markets.
“If you can create a rules-based environment that has a very simple principle that everybody can adopt and operate their business on what that will do is help marketers say, ‘I really like this content on this one website or app. It creates a great experience for consumers and drives great results for my brand.’ And that content owner, at the same time, will know through automated means the same information and can optimize their experiences for consumers.”