MediaMath Becomes First DSP to Natively Bid, Buy & Attribute on LiveRamp IDL Thanks to Massive Identity Re-Architecture

October 5, 2020 — by MediaMath    

We are proud to be the first DSP to natively bid, buy and attribute on LiveRamp IdentityLink (IDL) globally thanks to our massive identity re-architecture that gives advertisers flexibility in how they reach their audiences across devices. Hear more about how this integration provides marketers a best-in-class experience for targeting and measurement in order to power premium consumer experiences from Travis Clinger, Senior Vice President, Addressability and Ecosystem at LiveRamp, in this Beet.TV interview below.