Authors

After a decade representing buyers at top-tier agencies and Fortune 500 companies, Joe Zawadzki saw the need to reshape the online marketing landscape by integrating technology, data, analytics, and marketing best practices into a single media platform. He founded MediaMath in 2007, launching a technological revolution with the first demand side platform (DSP) and today, the MediaMath Marketing Operating System, TerminalOne, powers the marketing practice of more than 3,500 brands. Joe holds several patents in the area of online methods…
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Ari is the President, Technology, at MediaMath. Ari oversees MediaMath’s Product & Engineering teams, focused on designing, developing, and supporting best-in-class product solutions and platform capabilities for MediaMath’s customers. Ari brings a unique combination of business leadership, strategic vision, practical marketing knowledge, and quantitative expertise. Whether it’s designing MediaMath’s proprietary Brain optimization algorithm, unifying marketing approaches across digital channels, innovating new targeting technologies, or building the open marketing platform of the future, Ari is impassioned by the chance to work…
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As Senior Manager in the Platform Solutions team, Cedric is creating and building successful and supportive partnerships with MediaMath brand and agency clients in EMEA. When not developing strategies that meet client KPIs, he enjoys the outdoors and few of his favorite activities are hiking, caving and canyoning.
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Fiona Campbell-Webster, Esq, CIPP-E is Chief Privacy Officer at MediaMath and is a dual qualified attorney in New York and U.K. She is responsible for defining the privacy program and strategic policies and processes around privacy, data use, identity and compliance to ensure data is used globally in ethical, privacy-friendly ways that support MediaMath’s business outcomes while honoring global data protection laws and self-regulatory obligations. Fiona has provided privacy and legal advice to the AdTech industry for many years with experience on the…
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Viktor Zawadzki is General Manager for APAC and EMEA at MediaMath. His focus is on the company’s expansion of operating activities in Europe as well as on business development, consulting and product development. He previously served as CEO of Spree7, a leading German programmatic advertising company, which MediaMath acquired in 2015. Zawadzki has also worked for Affinitas GmbH, a Rocket Internet portfolio company. He was responsible for Display, Real-Time Advertising, Facebook, Mobile, Remarketing and Online-Cooperations for the eDarling and SHOPAMAN…
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James Kerr Senior Counsel and DPO for EMEA and APAC James is a senior counsel at MediaMath and is Data Protection Officer for the EMEA and APAC regions. James is a qualified solicitor and practices in England & Wales, also being on the solicitors roll in Ireland. James has a background in technology, having led outsourcing projects both private and public sector, and both client and supplier side. James is responsible for privacy aspects in MediaMath’s client, partner and supplier…
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Michael Lamb is responsible for corporate strategy and development, the commercialization of the company’s offerings, and for the success of its business partnerships. Michael works closely with the sales, product and operations teams to solidify MediaMath’s position as a leader in the industry while identifying and executing upon growth opportunities. Michael brings nearly 15 years of experience in digital marketing and media, most recently as a partner at McKinsey & Company where his clientele included many of the world’s most…
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Dan is the Founder & CEO of Octane11, a digital marketing platform focused entirely on the needs of B2B businesses. Dan most recently served as Chief Marketing & Strategy Officer at MediaMath, after roles in Product, Sales, Business Development and Corporate Development. Prior to joining MediaMath, Dan held operating roles at HotJobs (pre-IPO and sale to Yahoo!), Virgin Mobile (pre-IPO and sale to Sprint) and Rave Wireless (mobile software backed by Bain Capital Ventures, Sigma Partners, RRE Ventures), and investment…
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Justin Adler-Swanberg oversees Marketplace Quality for MediaMath, working primarily on topics such as Invalid Traffic, Brand Safety, Viewability, and Malware / Malvertising, helping drive MediaMath’s industry leadership in these areas. As part of his role, Justin serves as MediaMath’s TAG Compliance Officer and also leads MediaMath’s Creative Policy Enforcement team which ensures that advertiser creatives align to MediaMath policies. In this capacity, he also provides support to MediaMath’s regulated industries business. Additionally, Justin collaborated on MediaMath’s Purpose Driven Advertising initiative,…
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Chris Keenan joined MediaMath in 2013 as part of the Product organization, tasked with building the industry's first real-time activation DMP. In 2017, he moved to London to lead the International Solution Engineering team, responsible for working with brand and agency partners to craft custom technology, service and strategy-focused blueprints for achieving business outcomes in an ever-evolving industry. Today, Chris is responsible for MediaMath's commercial operations in the UK. Chris got a taste for the digital marketing industry early on…
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Guillermo Abud leads business development, commercial and partnership efforts across Latin America and the US Multicultural markets for MediaMath. A results-oriented marketing and media executive with proven skills with 18 years of experience working internationally in the United States and Latin America, Guillermo is passionate about all things digital, social, data and programmatic to help companies drive business growth and transformation. His previous experience includes roles at OpenSlate, VIX, Inc. and Publicis.
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Anudit Vikram is a business and technology leader with over 20 years of experience, the better part of it within the advertising and marketing technology industries. Anudit joins MediaMath as the SVP of Product and oversees the company’s entire suite of offerings, which includes MediaMath’s DSP, Audience & Data Solutions, Intelligence, Identity, and CTV. He is tasked with bringing the MediaMath’s product vision to life, bringing impactful products to market faster and fostering a world class Product team.
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Emera Trujillo is a senior product manager at MediaMath, a global technology company that is leading the movement to revolutionize traditional marketing. With over a decade in product roles across the media landscape, she loves figuring out ways to make technology work for marketers and their customers. When she's not thinking about how to make marketing easier, she loves talking product and serves as a Boston Product Management Association board member representing Women in Product’s Boston chapter, a community that…
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Greg is part of the founding team at MediaMath. In his current role, Greg drives business development efforts of programmatic marketing practices for MediaMath's most strategic clients, partners, and distributors. Greg created the company’s first reporting and analytics platform that offered a data mining and insights suite for the world’s earliest adopters of programmatic marketing. In 2011, Greg moved to London to establish MediaMath’s global operations and in 2013 launched MediaMath’s OPEN Partnership Program, leading media, data, and technology partnerships…
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Eric Franchi is an Operating Partner at MathCapital. Previously he was the cofounder of the digital advertising company Undertone, which was acquired by a public company in 2015 for $180 million. In addition to his role at MathCapital, Eric is an angel investor in startups such as mParticle, Lovepop, Square Roots Urban Growers and others, and an advisor to later-stage companies on all facets of growth. He has been featured in The New York Times, The Wall Street Journal, Bloomberg,…
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As Director of Business Integrations MediaMath, Daniel is responsible for the OPEN product roadmap, including both apps and the OPEN website. Daniel is focused on creating new features that make it easier for clients and partners to interact.Prior to joining MediaMath, Daniel worked as Head of Analytics at Mediaplex, where he oversaw European client and reporting development. Outside of work, Daniel enjoys looking after his cat and teaching her new tricks. Daniel earned a BSc from Goldsmiths College, University of…
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