Emera Trujillo is a senior product manager at MediaMath, a global technology company that is leading the movement to revolutionize traditional marketing. With over a decade in product roles across the media landscape, she loves figuring out ways to make technology work for marketers and their customers. When she's not thinking about how to make marketing easier, she loves talking product and serves as a Boston Product Management Association board member representing Women in Product’s Boston chapter, a community that aims to promote & support women in technology in product roles.
The holiday season is fast approaching, which makes it the perfect time of year to focus on your audience strategy. As your creative team crafts holiday assets, aligning audiences that complement y... Read more