After a decade representing buyers at top-tier agencies and Fortune 500 companies, Joe Zawadzki saw the need to reshape the online marketing landscape by integrating technology, data, analytics, and marketing best practices into a single media platform. He founded MediaMath in 2007, launching a technological revolution with the first demand side platform (DSP) and today, the MediaMath Marketing Operating System, TerminalOne, powers the marketing practice of more than 3,500 brands.
Joe holds several patents in the area of online methods for dynamic segmentation and content presentation. He is a graduate of Harvard University and was a Teaching Fellow in cosmology, set theory and the history of science. He lives in New York City with his wife, Daria, and their children Dune and Jack, born on the summer and winter solstices respectively.
I believe in the power of advertising to drive economic growth, to fund free content and press, to change hearts and minds, to do good. I’ve dedicated my adult life to enabling it by bringing mathe... Read more
I recently re-read Marc Pritchard’s powerful call for a new media supply chain that “levels the playing field and operates in a way that is clean, efficient, accountable and properly moderated for ... Read more
As our MediaMath family members gather around dinner tables and living rooms with their natural or chosen relatives this holiday season, they will undoubtedly be asked how it’s going at work. They ... Read more
With great enthusiasm and pride, and also a sense of responsibility, I write to highlight the exciting initiatives and people that will build MediaMath’s bright future. We have led our industry for... Read more
It has been more than 100 years since the marketing pioneer John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” For almost a century, th... Read more
EDITOR’S NOTE, MAY 15, 2019: Underscore CLT is now Junto Cryptographica. This post now reflects that change.
Now is the time. Why?
Despite its great successes and its enduring promise, digita... Read more
If 2015 was the year of adolescence for MediaMath, 2016 was accelerated maturity into the responsibilities of young adulthood.
This year, we evolved from an adtech company to an enterprise softwar... Read more
In some ways, 2015 was the year of adolescence for MediaMath. We’ve matured, coming into our own and defining what we are as a company. We grew up, in geography, size and scale. And, at the risk of... Read more
In a few weeks, MediaMath will be moving into new headquarters at 4 World Trade Center, where we will join the steady stream of media and marketing companies that have been shifting the digital med... Read more