About Joe Zawadzki

After a decade representing buyers at top-tier agencies and Fortune 500 companies, Joe Zawadzki saw the need to reshape the online marketing landscape by integrating technology, data, analytics, and marketing best practices into a single media platform. He founded MediaMath in 2007, launching a technological revolution with the first demand side platform (DSP) and today, the MediaMath Marketing Operating System, TerminalOne, powers the marketing practice of more than 3,500 brands. Joe holds several patents in the area of online methods for dynamic segmentation and content presentation. He is a graduate of Harvard University and was a Teaching Fellow in cosmology, set theory and the history of science. He lives in New York City with his wife, Daria, and their children Dune and Jack, born on the summer and winter solstices respectively.

Latest articles by Joe Zawadzki


Black Lives Matter to Us

We have watched with outrage and heartbreak the events surrounding the murder of George Floyd in Minneapolis. We stand in solidarity with the Black community against violence, hate and injustice. T... Read more


It’s Time to Come Clean About Something

I believe in the power of advertising to drive economic growth, to fund free content and press, to change hearts and minds, to do good. I’ve dedicated my adult life to enabling it by bringing mathe... Read more


The Year of the Sophisticated Marketer

If 2015 was the year of adolescence for MediaMath, 2016 was accelerated maturity into the responsibilities of young adulthood. This year, we evolved from an adtech company to an enterprise softwar... Read more


Looking Back, Looking Forward

In some ways, 2015 was the year of adolescence for MediaMath. We’ve matured, coming into our own and defining what we are as a company. We grew up, in geography, size and scale. And, at the risk of... Read more