MediaMath Blog - Viktor Zawadzki

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About Viktor Zawadzki

Viktor Zawadzki is General Manager for APAC and EMEA at MediaMath. His focus is on the company’s expansion of operating activities in Europe as well as on business development, consulting and product development. He previously served as CEO of Spree7, a leading German programmatic advertising company, which MediaMath acquired in 2015. Zawadzki has also worked for Affinitas GmbH, a Rocket Internet portfolio company. He was responsible for Display, Real-Time Advertising, Facebook, Mobile, Remarketing and Online-Cooperations for the eDarling and SHOPAMAN brands. Zawadzki is an economics graduate who lives and works in Germany’s innovation capital of Berlin.

Latest articles by Viktor Zawadzki

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Dmexco 2018: An Insider’s Guide

If this is your first year attending Dmexco, you’re not alone. This year, 40,000 visitors are expected -- about 10,000 more than last year. Some 1,000 exhibitors and more than 500 speakers are also... Read more

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“Walled Gardens”—Automatic Trading Needs an Independent Player

This byline originally appeared in German in the publication absatzwirtschaft. The below is a translated version. The marketing ecosystem currently suffers from two developments that can fall unde... Read more

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Going Glocal: The Secret to Programmatic Success in Individual Markets

2015 has without question been the year of programmatic. Not only has spending in the channel increased significantly across the board, we have seen a wealth of innovations emerge, not least of whi... Read more

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What Does the Acquisition of Spree7 Mean for MediaMath and German-speaking Europe?

Last week, I started my working week as CEO of Spree7, a leading digital media consulting and programmatic implementation firm based in Berlin. This week, I am delighted to be starting my working w... Read more