About Ari Buchalter

Ari is the President, Technology, at MediaMath. Ari oversees MediaMath’s Product & Engineering teams, focused on designing, developing, and supporting best-in-class product solutions and platform capabilities for MediaMath’s customers. Ari brings a unique combination of business leadership, strategic vision, practical marketing knowledge, and quantitative expertise. Whether it’s designing MediaMath’s proprietary Brain optimization algorithm, unifying marketing approaches across digital channels, innovating new targeting technologies, or building the open marketing platform of the future, Ari is impassioned by the chance to work on industry-transforming solutions and humbled by the opportunity to lead the best technology team in the business.

Latest articles by Ari Buchalter


The Other Half of the Battle Against Fraud

It’s been well-established that fraud, and in particular non-human traffic, is a problem in the digital advertising industry, but I’d like to spend a few moments exploring why it is such a problem.... Read more


Supply Matters

There’s a lot of great supply out there via exchanges (both open exchanges and private marketplaces), SSPs, and networks. But just how unique is their supply? [slideshare id=9166750&doc=mathme... Read more


7 Factors That Influence Retargeting Success

Many people think retargeting is just about placing a pixel on an advertiser’s site to cookie users, and then buying ads against those users. If it were that simple, everyone would see the same res... Read more