Ari is the President, Technology, at MediaMath. Ari oversees MediaMath’s Product & Engineering teams, focused on designing, developing, and supporting best-in-class product solutions and platform capabilities for MediaMath’s customers. Ari brings a unique combination of business leadership, strategic vision, practical marketing knowledge, and quantitative expertise. Whether it’s designing MediaMath’s proprietary Brain optimization algorithm, unifying marketing approaches across digital channels, innovating new targeting technologies, or building the open marketing platform of the future, Ari is impassioned by the chance to work on industry-transforming solutions and humbled by the opportunity to lead the best technology team in the business.
This byline originally appeared in MarketingTech.
Adoption of machine learning is moving up a gear. From diagnosing diseases, to driving cars, to stopping crime, the ability of machines to learn... Read more
In this 4-part series, we’ve examined the four fatal flaws of attribution in today’s digital marketing landscape. Last time we discussed the third fatal flaw of Missing the Offline View and now tac... Read more
In this 4-part series, we continue to examine the four fatal flaws of attribution in today’s digital marketing landscape. Last time we discussed the second fatal flaw of Reliance on the Cookie and ... Read more
In this 4-part series, we continue to examine the four fatal flaws of attribution in today’s digital marketing landscape. Last time we discussed the first fatal flaw of Last-touch Attribution and n... Read more
One of the most powerful aspects of digital marketing is addressability---the ability to target and tailor marketing actions to consumers and directly attribute the resulting business outcomes to t... Read more
This byline originally appeared on Fortune.
Instilling creative thinking within an organization as it grows is one of the key differentiators that turns small companies into big ones and big ones... Read more
It’s been well-established that fraud, and in particular non-human traffic, is a problem in the digital advertising industry, but I’d like to spend a few moments exploring why it is such a problem.... Read more
Greater interconnectivity of data
In the year ahead, we’re not only going to see the continued growth of data volumes, but also new and more effective “keys” to bind that data to individual custome... Read more
There’s a lot of great supply out there via exchanges (both open exchanges and private marketplaces), SSPs, and networks. But just how unique is their supply?
[slideshare id=9166750&doc=mathme... Read more
Many people think retargeting is just about placing a pixel on an advertiser’s site to cookie users, and then buying ads against those users. If it were that simple, everyone would see the same res... Read more