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Getting Ready for a Great, Giving 2018 with MediaMath.org

April 10, 2018 — by Michael Quinn0

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I traveled to Nepal last December and had the amazing opportunity to spend time with Seva, our partner charity that is committed to transforming lives by restoring eyesight. While visiting hospitals and meeting patients from different backgrounds and circumstances, I was told a story of a mother of four who was blind with cataracts. Seva discovered her via their remote screening camps and arranged for her to be transported from her mountain village to the local eye hospital. After having operations on both of her eyes, thanks to Seva, her vision was fully restored!

This is one story of many that illustrates how the lost-cost surgeries MediaMath funds can dramatically change the lives of individuals and families in some of the poorest regions of the world.

In 2017, we launched a high-impact eyesight program, in which MediaMath funds one eye surgery for every 20 campaigns run in our programmatic platform TerminalOne.  We also executed our first Global Impact Week in June and secured long-term funding through MediaMath equity.

A highlight from 2017 for both me and MediaMath CEO Joe Zawadzki was talking to our board of directors about MediaMath.org.  We discussed the impact of the organization since its creation only one year prior, how it had made an impact on local communities through donations and hundreds of hours of time spent volunteering, as well as the over 2,000 eyesight-restoring surgeries performed in poverty-stricken regions across the globe.  Upon the conclusion of the meeting, the board unanimously agreed to pledge 1% of equity to MediaMath.org, a bonus to our commitment to dedicate 1% of our time and technology for social good.

In 2018, we will focus much of our 1% efforts on helping great non-profits become great marketers. We believe that this initiative will allow us to make a tremendous impact at scale. We here at MediaMath strive for marketing to be a force for good, and want our clients, partners and the entire marketing ecosystem to be involved and engaged. Won’t you join us?

MediaPeople

Why I Joined MediaMath

February 16, 2018 — by Carlos Sandrea0

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I joined MediaMath in early 2018 after a one-year sabbatical. It was great. The perfect time to decompress, build stronger bonds with my loved ones, and reflect on my life accomplishments. Unfortunately, good things always come in short supply, and a few months in, a question kept creeping in my head: what was my next career move?

Thus, I started looking for a new job. Between the kid’s soccer practice, and the piano recitals, I developed criteria to evaluate job opportunities:

1) I wanted a company on growth mode, global focus, and with a clear and attainable vision.
2) I wanted to be part of a product organization. While I was not necessarily looking to be a product manager, I wanted to leverage my experience in this area.
3) Lastly, I wanted a company with a smart, solid and diverse team of leaders and peers. I wanted a company with people I could have fun with, learn from, and value what I could bring.

Fast forward to late 2017 when I get a call from a recruiter working on behalf of MediaMath. While MediaMath checked most my boxes, one was still unclear: what’s the team like? How did they operate, and what kind of work environment would I expect from them? The answers to these questions came surprisingly fast.

Over the course of several weeks, I interviewed both in person and over the phone with many people at MediaMath. Everyone I met were really friendly but at the same time they didn’t mince words. There was a common trait among them, a drive. They knew what they wanted, and more importantly, they knew what they needed help with. And while they didn’t always have answers to my questions, they were always open and humble. And boy, do they move fast. Soon enough, and in the midst of the holiday season, I had a verbal offer, which I gladly accepted.

So, to answer your question. Why did I join MediaMath? The quick answer: its people.

Looking for a new job is never easy. A friend once told me that finding a job is like buying a car. You research the car you want, you test drive it, you may even get the best deal, and chances are…you’re buying it! But in the end, you’ll never know whether or not you bought a lemon until you have it for a while. To me, it is the people you work and spend so much time with that makes all the difference at work. Five weeks in, I am glad to report that things are going very, very well.

No surprises, no regrets.

IntelligencePeopleTrends

MathCapital: A Venture Capital Fund to Support the Next Wave of Marketing Innovation

January 8, 2018 — by Eric Franchi0

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The year 2018 finds us at the beginning of the next wave of innovation in digital. Billions of connected devices, the emergence of identity-based targeting and measurement, new consumer interfaces such as AR, VR and voice and all forms of Artificial Intelligence will make digital marketing more effective and digital media more engaging than ever.

It’s an exciting time to be a marketer, media creator and consumer. But it’s never been a more exciting time to be a startup focused on addressing the needs of this giant, and growing, market. That’s why we are thrilled to announce the launch of MathCapital, an early-stage venture capital firm focused on the digital transformation of marketing and media. We created MathCapital to help identify and support the startups that will become the next generation of industry leaders.

As long-time entrepreneurs ourselves — Joe Zawadzki is founder and CEO of MediaMath, and founder of [x+1], and I previously co-founded Undertone – our team is often approached for advice and investment by startups. This led to notable personal angel investments in names many are familiar with, such as AppNexus, Moat, Integral Ad Science, BounceX and mParticle.

We’re also excited to have the support of MediaMath. While MathCapital is a separate entity, MediaMath has committed resources via its in-house innovation group that has incubated a number of profitable agencies. This group will serve as an access point to MediaMath’s 4,500+ clients, 350+ partners and 600+ employees, helping to accelerate all facets of our portfolio companies’ businesses out of the gate.

We’re a startup of four partners ourselves, so we can’t wait to roll up our sleeves and get to work. Our first investments will be announced here soon, so watch this space. And if you’re a funder who would like to learn more about working with us, please contact us here.

People

How to Make an Impact in a Time of Giving

November 20, 2017 — by Diana Clough0

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For everyone who wants and has given back to their community, this post is for you.

We’re quite lucky MediaMath not only has amazing, collaborative and smart people to work with, but it also has a focus on giving back. Through MediaMath.org, employees can donate to a charity directly from their paychecks and MediaMath will match between 50 and 100 percent. Cool, huh?

Aside from donations, MediaMath.org started something called Impact Week where internal employees bring to life various volunteer opportunities around the MediaMath globe for the entire company to participate in. As one of the founders of our internal Women in Tech group, which empowers women to network, learn and grown in their roles and within the industry, I felt this was a wonderful opportunity to bring underserved female students into MediaMath for a day to hear from and shadow our female leaders so they can learn and see what their futures can potentially hold. We even held 1:1 resume reviews for the students.

The climate for females in the workplace today is primed for opportunity with lots to still overcome, as has been highlighted in the media over the last year, particularly in Silicon Valley. But thankfully, MediaMath is helping to pave the way. Building the skills and confidence to push through any barriers starts young. Our 24 MediaMath volunteers worked with our 20 Opportunity Network students to make for a successful event!

“The answers provided were very powerful and there is one statement that was mentioned that will always stay with me- be resilient and never take a step back when faced with obstacles,” one of the students wrote in an email.

MediaMath.org and Women in Tech are not the first groups to support women in the workforce, but we hope we can help change lives one person at a time, and we’re more than ok with that.  I am grateful for my colleagues giving their time, sharing their experiences and making an impact in one way or another to each of these students as they navigate their futures. As we head into the season of giving, here are a few things you can do to help someone in need, whether of basic needs like food and shelter or mentorship and education opportunities or something in between:

1. Volunteer at homeless shelter
These shelters could probably use more of your skills than doling out meals. Through Volunteer Match, you could tutor students, provide skills training to adults, and even find homes for pets.

2. Feed a hungry family
Family-to-Family.org will connect yo u with an individual family in need. Your impact will last beyond the holiday, as you’ll help provide food, clothing and other necessities throughout the year.

3. Give thanks to a vet
Show your truly personal gratitude by volunteering one-on-one and in-person at a Veterans Center, where you might serve as an escort greeter, transport patients to appointments and perform other duties. See opportunities at the Department of Veterans Affairs.

IntelligencePeople

Taking Digital Marketing to the Next Level with AI and Cloud

September 14, 2017 — by MediaMath1

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By Bob Lord, IBM Chief Digital Officer, and Joe Zawadzki, MediaMath Founder and CEO

Let’s talk about how far digital marketing has come and be proud of that for a moment.

Twenty years ago, it was just an idea. Then, 10 years later, programmatic marketing heralded a necessary move toward a better marketing future fueled by data, powered by technology and driven by math.

Today, advertising can be found across connected screens, all controllable with a touch of a button. Ads get billions of impressions a day, touchable through APIs and UIs, which is something that was impossible just five years ago.

Marketers are breaking down organizational silos where collaboration across brand, agency, tech, media and data is finally seen as not simply necessary, but right. Real-time machine learning is used for more than half of every dollar spent in digital, where a 100-percent programmatic future is on our doorstep. Data-driven marketing is moving from one way to do marketing to the way marketing is done.

Still, the reality is we need to go much further.

If you listened only to the press, you’d hear a cacophonous cry of “fake news, fake traffic, fake metrics.” You hear that the infrastructure that manages the now billions of dollars flowing through digital marketing pipes isn’t up to the task anymore. Pixels, redirects, JavaScript and headers are the stuff of a startup industry, not the foundation for mature marketing at scale. Perhaps worst of all, experiencing that moment when kids see an ad and exclaim, “Ugh, I hate advertising.” This, above all, is a daily reminder that we can and must do more.

If marketers really want to pay off the promise of marketing as an engine of business, the connection of thought and deed—the 3 percent of the gross domestic product that powers the other 97 percent, that enables the free internet, that consumers don’t hate and could even learn to love—to move from rendering banner ads to driving business, they know they need to change.

MediaMath and IBM saw in each other something important: a shared worldview, a desire to do better and the will and capability to make it happen. So we’ve partnered to take the next evolutionary steps together. What does this mean? It means we’ll work to:

  • Develop infrastructure that connects brands, consumers and all of the companies in between in a way that is enterprise-class, open and smart.
  • Infuse AI into real-time marketing decisions across all channels, arming the marketer to do her job better with insights as opposed to reports.
  • Delight the human behind the screen with advertising people don’t just tolerate, but appreciate as entertaining, informative and meaningful.

By providing marketers with a neutral, security-rich computing environment and giving them the ability to maintain ownership of their data through the IBM Cloud, marketers will have the insights they need to deliver the campaigns consumers want.

MediaMath and IBM are building the foundation that makes great marketing that moves at the speed of human beings possible, and we are incredibly excited to see what you make of it.

 

People

The Insider’s Guide to Dmexco 2017

September 5, 2017 — by Emma Williams0

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Dmexco 2017 is set to begin in two weeks as more than 30,000 advertising and marketing professionals from across the globe descend upon Cologne, Germany for a packed two days of presentations, exhibitor showcases, partnership building and networking. I’ve attended the event with MediaMath for the last several years and have learned the ins and outs of getting the most of your short time there. We hope this short guide can serve as a blueprint for a rewarding time at this year’s event.

Getting there and around

Get the train to the exhibition center, not the taxis which take twice as long, and aim to arrive early on the first day—there are massive queues as people activate their passes for the first time. And make time to enjoy Cologne! Some of my favorite spots: the Lindt chocolate experience, the Kolumba museum, the Cologne Cathedral and the Hausbrauerei Päffgen beer house.  

Going in with an agenda

Dmexco is an innovation hub in our industry, and you should think of the event as a follow-up to Cannes. In Cannes, you work out which strategic priorities you want to pursue with partners. At Dmexco, make sure there are actions from these discussions that both parties are following up on to reach joint success before end of the year.

Also, choose ahead of time the topics you want to learn about and pre-arrange meetings with the suppliers with whom you really want to talk. Try to speak with five new suppliers each day so you can learn about what other people in the industry are doing.

Refueling and recharging

Note that the layout for Dmexco has changed this year. They’ve swapped stands in halls 6 and 7, so plan ahead for the exhibitors you want to visit and where they will be. Also, keep in mind where you can get refreshments and recharge your laptop or phone throughout the day. There are cafes and kiosks in the boulevard and food carts outside between halls 6 and 7. Or, pre-pack a lunch and snacks to avoid the queues for food, which are often quite long. Don’t forget to sneak out for some sunshine in the gaps in between the halls—it’ll help reenergize you and improve jetlag.

Networking how you’re most comfortable

Dmexco attracts such a large number of attendees that it can be quite intimidating to approach some of the larger booths. If you prefer to network in a more casual setting, attend the parties on the first night so you can have more of a relaxed conversation.

Attending sessions

It might sound simple, but with such a short two-day time window, many people wind up hanging out in the exhibitor hall (or sleeping in after a night out) and miss out on some rich, informative content sessions. Aim to go to at least two sessions a day, and if you can’t get into the main content sessions, try to catch some booth sessions which are free (and don’t forget to visit MediaMath at D041 in Hall 6). Two presentations that are worth checking out are:

Planning for next year

Pre-book your hotel room for next year’s Dmexco while at this year’s event to get accommodation near the exhibition center.  The dates will be announced to exhibitors on Day 2, so ask around.

MediaPeople

CMO Q&A: Joanna O’Connell

August 31, 2017 — by Amarita Bansal0

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This article originally appears on DMN News

What led you to a career in marketing?  Was it an early decision or a more recent event?

I’ve been in the space for over 15 years and started my career in the digital agency world as an integrated media planner/buyer ,so I’ve been able to see first-hand how marketing has evolved over the years. I love math, and I loved being exposed to — in those early days of digital advertising — math playing a foundational role in marketers’ decision making. And that was more than a decade and a half ago! The critical importance of math has only grown since then.

Have you always been a marketer, or did you train for a different role prior to that (and if so, what)?

Technically, I’ve come full circle in my marketing career. I started my career as a media planner/buyer, which was an invaluable experience. I really cut my marketing teeth there. After working my way up, then launching ATOM Systems, Razorfish’s programmatic trading desk in 2008, I became a research analyst at Forrester and AdExchanger and am now CMO at MediaMath. I reached a moment in my career when it became clear it was time for me to move from connecting with the industry from the outside to shaping it from within. That’s what propelled me to take my current role in the fall of 2015 — to move from thought back to action.

If you could pick out one thing you find most challenging about marketing, what would it be?

Treating customers as people. We get so caught up in personas, buyer types, in data and targeting that we often forget to treat them like we would ourselves want to be treated as consumers. What compels you to click an ad or open an email? What needs do you have that a product or service could solve? What resonates with you emotionally? What do you love in ad experiences? What’s just downright annoying or creepy? This is how our customers are thinking. And so should we marketers.

How important is it for anyone joining your team today to be comfortable with data-driven marketing?

It’s very critical. Marketing done right is powered by data, but it’s also about finding the right place and time to show a marketing message that’s relevant. Smart marketers realize that it goes beyond just having a lot of data — it’s about having the right data, extracting signal from noise. it’s about granular segmentation, yes, but it must be smart, meaningful segmentation. Targeting is great, yes, but are you finding those targets in the right moment? On the right device? With the right element of your marketing story in their buyer journey?

What’s the single most important component of your marketing stack (by description and/or vendor name)?

We believe in eating our own dog food and so are big users of our own technology! Our own omnichannel platform, our data management platform, our proprietary audience data asset, our own curated, premium media environments — we use all of these in concert to deliver great marketing and support our sales team’s efforts. In short, these tools let us communicate with our own prospects and customers across channels, formats and devices throughout their buyer lifecycle.

If you weren’t a marketer, what would you be?

I’m an animal person, through and through. I’d be a dog trainer or volunteer full-time at an animal rescue. Spending all day with animals sounds pretty darn good to me.

EducationPeople

What I’ve Learned as an Intern in the AdTech Space

August 18, 2017 — by Harrison Krasner0

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As someone who had always dreamed of working in the technology industry, I became more and more excited as my first day as an Intern at MediaMath’s Marketing department approached. As much as I was excited, I was just as nervous and moments of self-doubt started to creep in. I thought to myself “is this over my head?” and “what the hell am I getting myself into?” As I stepped into the lobby of 4 WTC for the first time, I got even more nervous! What if I can’t contribute to my team, thus the organization as a whole? What if I just don’t get it? But all my “first-timer” nerves quickly dissipated as I started to throw myself into various projects.

In a workplace that seemed so foreign to me as a result of my prior experience in traditional marketing and an education in liberal arts, I instantly felt like I belonged when MediaMath’s President, Mike Lamb, tapped my shoulder and said, “so you’re the famous marketing intern!” This gave me the confidence to truly dive into my work head first.

I made it a priority to talk to as many people across all departments — talking to others gave me perspective into how the organization operates as a unit and gave me insight on the types of initiatives people at MediaMath were working on.

I began to notice the size and power of the network I was working with and challenges that previously seemed impossible and daunting became exciting problems that needed solutions. I took on three major projects, including optimization of our website through Google Analytics and other UI analysis software, competitor and industry landscape analysis with a large focus on analyst relations reporting, as well as researching industry events that would be of value to MediaMath for sponsorship and participation. By the end of my internship I felt like a true contributing member of the marketing team. I will never be able to thank them enough for equipping me with the skill sets necessary in order to grow as a critical thinker and team player. Additionally, I was fortunate enough to participate in the annual MediaMath Marketing Summit in which our global team (including team members from London, Paris, Sao Paolo, and Singapore) met in NYC to workshop how the team functions. To sum it up…

MediaMath taught me the importance in:

  • Attention to detail
    I made it a point to pay attention to the small details — whether it was proof reading emails or working on complex excel sheets — in efforts to avoid any cracks or errors.
  • Effective communication skills
    Ask clarifying questions, listen, and be as upfront and communicative as clear as possible to understand everything around you and effectively work with the people around you.
  • Effective collaboration skills 
    Working well with others is part of the culture at MediaMath. After all, there is ‘strength in numbers.’
  • Truly learning from mistakes, making adjustments, and moving on
    Don’t get hung up on mistakes that cannot be changed, learn from them and adjust the way you work accordingly.
  • Effort and hunger
    Bring the same amount of effort to every project, no matter how large or small the project is because every project has more of an impact on the larger organization and culture of a company.
  • Staying curious and always learning 
    There is always room for personal growth — staying up-to-date with industry news, trends and training programs allows you to work much more effectively and grow professionally.

When I accepted a role as an intern, little did I know that I would be immersing myself in a transformative learning experience with greater depth and breadth than I had ever experienced before. With a great balance of meaningful work, mindless fun, and constructive structured learnings, I can confidently say that my time at MediaMath is something I would never trade…for anything.

PeopleTrends

Meet The New Chief Growth Officer

July 12, 2017 — by Amarita Bansal0

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This article originally appears on CMO.com.

The advent of technologies that enable marketing to demonstrate its impact on the top line are clearly a benefit to both the function and the larger organization. But the ability to connect the dots between marketing efforts and revenue generation has shone a spotlight on CMOs and their teams. There is an increasing expectation that marketing will serve as the growth engine for companies.

“We clearly have technologies that allow CMOs to take a level of revenue responsibility they have never had before,” said Debbie Qaqish, partner with The Pedowitz Group and author of “The Revenue Marketer,” in an interview with CMO.com.

Arun Pattabhiraman, CMO of mobile advertising startup InMobi, one of India’s first so-called unicorns, has experienced that shift from marketing being the “make-it-pretty” cost center of a company to its primary driver of growth. A few years ago, marketing was “purely a brand enabler—a creative function that was responsible for shaping the company’s perception globally through traditional marketing tactics,” Pattabhiraman said in an interview with CMO.com. “While that responsibility has only grown, marketing is increasingly collaborating with sales and product organizations to figure out meaningful ways to impact revenues directly.”

At analytics software maker Looker, marketing delivers 90% of overall revenue targets with the qualified leads it delivers to sales, and the appetite for revenue-generating insight is insatiable. “CEOs expect that CMOs can easily analyze exactly how marketing is contributing to the bottom line,” said Looker CMO Jen Grant, in an interview with CMO.com. “When CMOs have access to data, everything changes.”

But while corporate leaders are looking to the CMO for growth opportunities, the marketing function certainly does not own all of the organization’s growth drivers. As many as five C-level executives are responsible for driving new revenues, according to a recent Accenture Strategy report. However, CEOs are most likely to hold their CMOs accountable for missed growth targets.

“The CMO as chief growth officer is a tough expectation to live up to because CMOs have to do it with one arm tied behind their backs,” said Robert Wollan, Accenture Strategy’s senior managing director, in an interview with CMO.com. “It’s a tough job.”

Taking responsibility for revenue generation is a big risk for CMOs, but one with equally outsized rewards for those who can figure out how to navigate this new terrain. CMO.com talked to marketing leaders for their thoughts on how to meet the new growth imperative.

1. Launch An Internal Revenue Marketing Campaign

CMOs need buy-in from the entire organization if they hope to influence those revenue drivers they don’t control. “Marketers can make this shift,” Qaqish said. “But they have to change others’ perspectives about what marketing can be.”

Communication is key to getting stakeholders to cooperate on the growth agenda. CMOs already have the skills required in creating personas and messages that resonate. The head of sales wants to know how marketing can help him meet quotas, shorten sales cycles, or increase deal sizes. The CFO wants to know marketing will demonstrate returns on investment.

“New technology alone won’t do it,” said Qaqish, who has worked with Microsoft to make this transition over three years. “It’s an educational campaign.”

Even at MediaMath, a marketing tech company built on the idea of marketing as revenue-generator, CMO Joanna O’Connell has had to update assumptions about marketing’s role. “You may find that some have very traditional notions of marketing and others have no idea at all how to make sense of marketing,” O’Connell told CMO.com, adding that she has developed a closer relationship with her CFO. “Rather than assuming, show them. Turn skeptics into allies and advocates using data and storytelling.”

2. Break Down Barriers
The more siloed a company’s functions are, the harder it will be for marketers to “put their arms around all the pieces” to spur growth, Wollan said.

“To activate the key combination of creativity and data produced by your business, CMOs must partner with the sales, finance, and IT departments in deeper, more meaningful ways,” said David Gee, CMO of subscription billing company Zuora, in an interview with CMO.com.

The marketing-sales relationship can be tricky. “Building out a framework where marketing begins to impact the bottom line can make other functions feel uncomfortable or threatened,” Pattabhiraman said. “But the more marketers talk openly and objectively and evangelize the vision behind the transition, the more sales teams begin to perceive them as a valuable partner.”

O’Connell said she works closely with commercial and product leaders. “If we understand each other’s business goals, challenges, structure, resources, and assets,” she said, “we can work together toward shared goals.”

For more, read the full article here.

IntelligenceMediaPeople

Why MediaMath, Why Now

June 21, 2017 — by Lewis Rothkopf0

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We’re living in challenging times. Publishers are fighting to win back media spend that has largely fled to a small handful of players. Buyers are fighting to make sure that they don’t run against unsafe — or untrue — content. And ad enablement platforms are fighting to justify the share of media dollars that they take out of the ecosystem. The result is an overcomplicated, often irrational framework that sits between marketers and consumers.

We would all agree that there’s got to be a better way.

In my view, buyers aren’t shunting the lion’s share of budgets to those few players because they necessarily want to king-make an oligopoly — rather, buying on those properties is easy to do, and carries an ostensible halo of brand safety. If you believe that premise to be true, then it naturally follows that if another entity were to offer equivalent levels of ease, brand safety, addressability and scale, it would create a compelling alternative for media buyers to consider.

Historically the task of curating inventory has fallen to individual exchanges and publishers. What that effort offers buyers is incomplete at best — it checks the safety box but doesn’t necessarily address ease and scale. Seeing this behavior across the industry, MediaMath is radically innovating around media curation and addressability.

In my conversations with members of the MediaMath leadership team, I was immediately struck by how much respect the organization has for the supply side. The company makes its money by selling to advertisers, of course, but is keenly aware of the critically important role that high-quality inventory plays in its ongoing success. Having run supply businesses at display, video and mobile platforms, I saw an acute connection between the passion I have for empowering publishers and making digital advertising simpler, and MediaMath’s core values.

Most would agree that programmatic in its current form needs improvement. MediaMath’s first major step was to introduce the Curated Market product — easily accessible premium, audience-informed, hand-picked inventory with a brand safety guarantee. Next comes addressing operational inefficiencies inherent to OpenRTB — bidding against yourself, dynamic floors, low win rates and unnecessarily high eCPMs. Taking these steps will permit the company to meet buyers’ needs while helping restore budgets to a diverse array of premium publishers.

We’re here to make programmatic a cleaner, safer, simpler, more cost-effective experience for buyers, and to help publishers take back control over their futures. I couldn’t be more honored to be a part of this team, and to work with so many of you as partners.