How does a brand with a large focus on mobile marketing drive transparency and incrementality on what is normally a very fraud-prone channel?
For Uber, it took changing its programmatic operatin... Read more
At DMEXCO in September, eMarketer interviewed marketing and ad tech attendees, including our GM of Media and Growth Channels, Lewis Rothkopf, about how the industry is tracking against "digital tra... Read more
As programmatic increasingly enables brands to both drive outcomes and delight consumers, marketers need the right people and processes in place to maximize their technology investment. In the seri... Read more
Last month, we published a report with Econsultancy called “The State of Consumer-First and Omnichannel Marketing" that surveyed more than 400 marketers from around the world on everything from AI ... Read more
Today, we’re thrilled to announce that MediaMath has been named a Leader in the Gartner 2018 Magic Quadrant for Ad Tech.1 This is the third evaluation of MediaMath by a major analyst firm in less t... Read more
Written in collaboration with native advertising partner Sharethrough.
It’s beginning to look a bit like Christmas—at least at some stores. Not content to wait for Halloween, many retailers this... Read more
It's been a busy week for MediaMath and some of our clients and partners at Advertising Week New York! Our subject matter experts participated in four MediaMath sessions and three partner sessions.... Read more
This byline by Underscore CLT President Isaac Lidsky originally appears on MarTechSeries.
Let’s not get way out ahead of ourselves.
Yes, blockchain will solve many of digital marketing’s long... Read more
Today, MediaMath sent an open letter to our 50 directly integrated suppliers telling them that we will stop buying from partners that play auction games. The announcement of our rollout of policies... Read more
A year ago, MediaMath Founder and CEO Joe Zawadzki and IBM Chief Digital Officer Bob Lord stood on stage at DMEXCO and painted a picture of the future of marketing. The vision they laid out would s... Read more