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ARTICLE

How Uber Started Making Ads People Love

How does a brand with a large focus on mobile marketing drive transparency and incrementality on what is normally a very fraud-prone channel? For Uber, it took changing its programmatic operatin... Read more

ARTICLE

Blockchain and Adtech: First Things First

This byline by Underscore CLT President Isaac Lidsky originally appears on MarTechSeries. Let’s not get way out ahead of ourselves. Yes, blockchain will solve many of digital marketing’s long... Read more