Of the major challenges in buying media programmatically, marketers across the globe list brand safety as #2. To combat these concerns, 47 percent of marketers have increased their use of contextua... Read more
MediaMath announced today that it has been recognized by Gartner, Inc. in its inaugural “Critical Capabilities for Ad Tech” report, a companion to the “Magic Quadrant for Ad Tech” report published ... Read more
"We are riding the crest of a wave of technology that is changing the world of advertising and how people relate to the brands they love. It’s great."
Our founder and CEO Joe Z's parting words for... Read more
In the fall, we introduced a brand new video series called “Re-Making the Brand: People, Processes and Partnerships in the Age of Programmatic.” Off the back of our Tech & Talent playbook, we w... Read more
MediaMath’s mission is to deliver marketing everyone loves. As a multinational company operating across borders and cultures, and in a nation as diverse as ours, achieving that mission requires und... Read more
It’s hard to believe we are a little over 12 months away from the year 2020, the start of a new decade, a milestone year as we mark 20 years into the 21st century. With programmatic fully into adol... Read more
In September, we released Dream vs. Reality: The Real State of Consumer-First and Omnichannel Marketing, our research in partnership with Econsultancy that assessed the gap between marketers’ desir... Read more
Personalized marketing depends on the ability to identify consumers. But how marketers go about identifying consumers is complex in today’s ecosystem. An Advertising Week panel led by MediaMath VP ... Read more
Compared to marketers, agencies are both planning to spend more on technology and less satisfied with their current technology, our research in partnership with Econsultancy shows.
In September,... Read more
“Is it just buzz?” That’s the question Erich Wasserman, co-founder, head of strategic business development at MediaMath used to open an Advertising Week session on blockchain. The answer, from pane... Read more