As every major exchange has switched to first-price auction, in which the winner pays precisely the amount that he or she bid, bid shading is being used more and more as a technique to avoid paying... Read more
International Women’s Day serves as a time to pause, honor and celebrate women and everyone who works to promote an equal and inclusive environment, as well as those who empower and provide guidanc... Read more
This article originally appears on Beet.TV.
When it comes to advertising, screen size matters and it all starts with the big TV. The first exposure to a brand message begins the storytelling, wh... Read more
Last week, MediaMath was honored with four awards at the IAB Annual Leadership Meeting in Phoenix, Arizona. The recognition focused on our work across sales, identity, the GDPR and education—divers... Read more
In a meeting with Joe Z this week at the IAB Annual Leadership Meeting (ALM) in Phoenix, Arizona, one of our partners dated our relationship by saying, “Seven IABs ago…” It was said with humor, but... Read more
Every year, MediaMath puts out global trends on the digital marketing space from around the globe. This year, we decided to try something a little different with our 2019 Programmatic Trends By the... Read more
We're back with the next installment of our video series "Re-Making the Brand: People, Processes and Partnerships in the Age of Programmatic” in which we talk to marketers about how they are incorp... Read more
Of the major challenges in buying media programmatically, marketers across the globe list brand safety as #2. To combat these concerns, 47 percent of marketers have increased their use of contextua... Read more
MediaMath announced today that it has been recognized by Gartner, Inc. in its inaugural “Critical Capabilities for Ad Tech” report, a companion to the “Magic Quadrant for Ad Tech” report published ... Read more
"We are riding the crest of a wave of technology that is changing the world of advertising and how people relate to the brands they love. It’s great."
Our founder and CEO Joe Z's parting words for... Read more