Marketers are doing a better job of selling themselves on in-house programmatic.
The IAB report Programmatic In-Housing: Benefits, Challenges and Key Steps to Building Internal Capabilities rele... Read more
Has the Cambridge/Analytica scandal started mass-shifting consumers away from social media sites as they rise up to demand better, more transparent advertising experiences?
No, according to Jord... Read more
This article originally appears in Harvard Business Review as a byline by our CMO/CSO Dan Rosenberg.
According to Constellation Research, businesses across all sectors will spend more than $100... Read more
GDPR is officially here. The question hanging in the air for many companies outside of the EU is: should similar regulation be put into place in other parts of the world? Beet.tv recently interview... Read more
Last week, we had the pleasure of representing MediaMath at the Network Advertising Initiative (NAI) Member Summit. The NAI staff did an incredible job of hosting and educating members of the ad te... Read more
MediaMath intends to lead the industry in supporting the opportunities GDPR provides to deliver the consumer-centric solutions our clients have come to expect and value.
MediaMath is committed t... Read more
By Bob Lord, IBM Chief Digital Officer, and Joe Zawadzki, MediaMath Founder and CEO
Let’s talk about how far digital marketing has come and be proud of that for a moment.
Twenty years ago, it... Read more
“The agency of the future is going to be full of consultants. They will be strategic thinkers and bring new technologies and approaches to their clients. When you’re not always in the weeds, you ca... Read more
It's been a big year at MediaMath across our global locations.
From new offices to new hires, from new education offerings to new partner launches, from acquisitions to accolades, we ran full stea... Read more
Have you ever taken a long road trip in your own car? Did you just hit the road, crossing your fingers that your car would be just fine for the several-thousand mile journey without checking to see... Read more