You don’t have to be a CMO to know that there’s a disconnect between the vision of what marketing is capable of and its current reality. As a consumer, the gap is evident as well.
Consumers are ... Read more
Last month, we released the playbook “Tech & Talent: Four Models for Managing the Evolution of Your Programmatic Media” about why and how different types of brands are taking technology in-hous... Read more
Daniel Sepulveda, our vp of government relations, contributed to the latest edition of the IAB EU blog series on the GDPR. Read his section below and the full post here.
The EU General Data Pro... Read more
Almost a year ago, we announced our partnership with IBM to connect brands, consumers and all of the companies in between with infrastructure that is enterprise-class, open and smart while infusing... Read more
This interview with MediaMath Managing Director, International, Dave Reed originally appears on TechHQ. Read the full article here.
As marketers globally are looking to deliver more consumer-fi... Read more
With the promise of widespread adoption of technologies like artificial intelligence just around the corner, how do we ensure they are implemented and considered with ethics and consumer respect an... Read more
Held in Milan, Italy on May 23rd and 24th, IAB Europe’s annual conference Interact included conversations about the GDPR, which went into effect a day later on May 25th. While at the event, our Chi... Read more
Marketing budgets are rising, but 46 percent of marketers say consumers' intolerance of ads is a key barrier to their success, a new report says.
Dentsu Aegis Network polled 1,000 marketing CMOs... Read more
Let's just call out the elephant in the room: everywhere we look, the term "in-housing" is cropping up. It generally connotes something brands equate with triumph and agencies with losing business.... Read more