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Winning Advertising Audiences for Wimbledon
Wimbledon, the world's oldest, most famous and most prestigious tennis tournament, kicks off on July 3 in London. Last year, more than 500,000 people attended Wimbledon—the most in history—and ... Read more
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What Can Your Brand Do to Be More Sustainable?
More than ever, consumers want to do business with brands that care about the environment. Consider that: Over 65% of consumers say they want to do business with brands that are environment... Read more
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4 Ways We Can Make Media Buying More Sustainable
We spoke in our last blog post about digital advertising's sizable contribution to scope 3 emissions despite using little paper or ink in the end-to-end campaign-creation process. It’s not all doom... Read more
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Digital Advertising’s Contribution to Scope 3 Emissions
It seems that in 2023, our list of environmental threats is endless. From global warming and rising sea levels to plastic and air pollution, there’s a lot of work to be done to lit... Read more
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Looking To Stand Out From The Clutter of Ads
The average person sees between 4,000 and 10,000 ads in a single day, so what can you do to make your ad stand out and capture your audience’s attention? OPTIMIZE FOR ATTENTION Start with wh... Read more
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The Attention Checklist
‘Attention metrics’ has been generating buzz for a little while now, but its evolution within the advertising industry is only just getting started. As attention metrics and measurement continue to... Read more
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7 Ways Attention Metrics Impact Media Buying
Attention metrics are becoming an increasingly popular way to measure the success of ads within the wider advertising industry, as they can give advertisers and publishers a much more accurate idea... Read more
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Consumer Data Privacy and the Customer Experience
The ways in which companies use customer data and the laws surrounding its use are constantly evolving to provide greater protection for consumers and their data. However, it has also been revealed... Read more