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Facebook Measurement Mistakes Test Advertisers’ Ardor

December 19, 2016

Joe Zawadzki is quoted in an article on Facebook’s measurement challenges

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Article

Lessons we learned from data-driven marketing in 2016

December 16, 2016

In 2016, the power and importance of “big data” finally started to pay off – everywhere around the globe, across all markets and industries. For businesses, the role of information in supporting marketing and advertising is no longer just about providing learnings. Organisations now look to data for actionable insights…

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Article

Breitbart Controversy Raises Questions About How Much Control Advertisers Have Over Ad Placements

December 13, 2016

The Anti-Defamation League hasn’t been shy about its condemnation of Breitbart News, an outlet it calls the “premiere website” for the “loose-knit group of white nationalists and unabashed anti-Semites and racists” it claims constitutes the so-called “alt-right” movement. So it came as a bit of a shock recently when the…

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Press Release

MediaMath Launches Adaptive Segments, Dynamic, Real-time Audiences Marketers can Activate Instantly in Media

November 16, 2016

November 16, 2016: New York, NY – MediaMath, the leading independent programmatic company for marketers, today announced a major enhancement to its data management platform with the launch of Adaptive Segments, a product which allows agencies and marketers to create, reach and understand their best customers, in real time, at…

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Press Release

comScore and MediaMath Release New Research on Programmatic Buying in Latin America

November 10, 2016

Programmatic buying in LATAM is expected to hit a consolidation stage with advertisers demanding higher standards of transparency and accountability from providers

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