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What Header Bidding Containers Mean For The Industry

May 24, 2016

Header bidding – the cases both for and against – has turned out to be one of the key debates in the digital advertising industry in 2016, with key stakeholders in the business drawing lines in the sand. Here, Andrew Buckman, OpenX’s managing director, EMEA, explains some of the industry dynamics at…

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Press Release

TAG Launches Anti-Fraud Certification Program

May 23, 2016

TAG “Certified Against Fraud” Seal Available to Ad Buyers, Sellers and Intermediaries Who Meet Rigorous Anti-Fraud Requirements

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Press Release

Programmatic Adoption by Asia Pacific Marketers is on the Rise, Reveals Independent Study

May 18, 2016

As APAC marketers respond to changing media practices and technology, nearly half have embraced programmatic

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Article

Data-fuelled Creativity: Will Programmatic Become More Art than Science?

May 9, 2016

These days, it feels rather like the numbers do the talking. Data- and software-driven ad planning, targeting and buying are revolutionising the industry. So it’s no surprise that technology and science are winning the war for column inches. Already this year, however, I have noticed a quaint attempt at a…

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Article

HuffPost Tech: Artificial Intelligence Needs Human Touch

May 6, 2016

The robots are coming and, if media hype is to be believed, they’re going to put us all out of a job. Predictions about the future impact of technology on our jobs sound bleak, with suggestions artificial intelligence (AI) and automation could drive global unemployment as high as 50% over…

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