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Press Contact: Laura Colona

Article

5 Steps to Improving Multicultural Marketing Campaigns

April 8, 2019

Danny Sepulveda, VP, Government Relations, talks about how marketers can ensure they are considering the multicultural aspects of their audiences when running campaigns.

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Article

Proprietary Universal ID Efforts Exacerbate An Already Fragmented System

April 5, 2019

John Slocum, our VP, DMP, talks about why an open, neutral approach to identity is the way forward.

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Press Release

Flashtalking Debuts Universal Frequency Signaling to Drive Ad Marketing Performance

March 5, 2019

Flashtalking, the leading global independent ad server for people-based marketing, today announced the debut of a new feature to manage frequency simultaneously across all buying endpoints, with several major partners already on board, including Adobe Advertising Cloud, who are helping beta test the offering, as well as MediaMath and Amobee as inaugural partners.

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Press Release

IAB & IAB Tech Lab Recognize Outstanding Digital Marketing Leaders With 2019 Sales and Service Excellence Awards

February 20, 2019

For the First Time, Trade Organization Honors Industry Educators with IAB Education Excellence Awards

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Article

Prediction Series 2019: Interview with Floriana Nicastro, Director, Mobile Product Strategy, MediaMath

January 14, 2019

MarTech Series interviews Floriana Nicastro, Director, Mobile Product Strategy, on 2019 mobile trends and where the industry is headed.

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