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Mobile Is Affecting the Traditional Path to Purchase

May 3, 2016

As mobile usage becomes ubiquitous, the path to purchase is becoming less defined. Shoppers are always connected, well-informed and often quick to convert both digitally and in-store. The traditional shopping phases still exist, but once smartphones are introduced, behavior shifts, as explored in a new eMarketer report, “The Changing Path…

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Article

Ad Blocker Consideration Rises to 90% in APAC

May 2, 2016

Ad blocker consideration is on the rise, according to a survey by Unruly and Mindshare, as 90 per cent said they’d consider downloading technology to block ads if they were seeing too many, or if the ads became “too creepy”. The two businesses have responded to the threat, announcing ‘The…

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Press Release

LiveRamp Expands Data Onboarding Service to United Kingdom and France

April 28, 2016

LiveRamp™, an Acxiom® company (NASDAQ:ACXM), today announced that it has launched its data onboarding service in the United Kingdom and France to meet rapidly growing demand from clients and partners.

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Article

PushSpring Adds MediaMath As Data Destination Partner

April 26, 2016

MediaMath will include PushSpring’s proprietary mobile app data on its programmatic demand-side platform (DSP), PushSpring announced Tuesday. After integrating with MediaMath’s Terminal One (T1) platform a week ago, PushSpring is already seeing demand for its data from MediaMath customers and PushSpring Audience Console customers, said Tyler Davidson, co-founder and CRO, PushSpring. MediaMath is…

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Article

MediaMath Launches Institute on Programmatic Tech in APAC

April 18, 2016

MediaMath has launched the New Marketing Institute (NMI), the company’s education and training arm, in Asia Pacific. Starting this month, NMI will bring to APAC courses and certification programs that will help train aspiring marketers or even professionals across different levels of digital marketing proficiency to grasp and embrace programmatic techniques…

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