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The Drum: How marketers can maximise the impact of video advertising through programmatic

February 5, 2016

Video is a powerful medium for building brand awareness and developing consumer relationships. But to be most effective, video advertising requires more than just inspirational creative. To maximise the impact of video advertising on an omnichannel campaign, brands must couple engaging creative with data-driven insights to efficiently target their message…

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Article

Always Do This When Making a Tough Decision

January 26, 2016

Every leader makes tough decisions differently, depending on their leadership style, which is often the result of prior experiences and personality type.Additionally, according to several studies gender also plays a role in how you lead and make decisions, particularly the tough ones. But there are several ways to make the…

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Article

Fourth Source: Your cross-device identification questions answered

January 19, 2016

Almost three-quarters (72%) of the UK’s digital population are using multiple devices online, switching frequently between smartphones, tablets, laptops, and connected TVs, as well as a variety of browser and app environments. Cookies are unable to track this continual movement as they recognise consumers as unique users per device and/or…

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Press Release

MediaMath Announces the Launch of Helix, Its Proprietary Data Business

January 13, 2016

Today, MediaMath announced the launch of Helix™, a new business unit offering proprietary data to customers.

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MediaMath Recognized as “Visionary” in Gartner’s Magic Quadrant for Digital Marketing Hubs

January 7, 2016

Evaluation based on completeness of vision and ability to execute

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