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Here’s What Happens When You Give Your Employees More Independence

June 2, 2016

The Leadership Insiders network is an online community where the most thoughtful and influential people in business contribute answers to timely questions about careers and leadership. Today’s answer to the question: How do you encourage creative thinking within your organization? is written by Ari Buchalter, president of MediaMath. Instilling creative…

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Article

Why Marketers Need To Adopt A Programmatic Marketing, Vs. Programmatic Advertising, Mindset

June 1, 2016

A new white paper from The CMO Club in partnership with MediaMath makes the point that CMOs are increasingly adopting a programmatic marketing mindset vs. a programmatic advertising one.

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Press Release

The Future State of Programmatic – Empowering CMOs to Use Technology to Transform their Marketing Strategy

May 31, 2016

68% of CMOs feel that adding a technology partner to their agency relationship would help maximize marketing ROI

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Article

Key challenges stalling programmatic’s uptake

May 27, 2016

While investments in programmatic media buying is on the rise, marketers surveyed by Forrester highlight key challenges they face in this space.

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Article

Australian Marketers Lead The Way In APAC For Programmatic

May 26, 2016

Australian marketers are the region’s leading proponents of programmatic advertising, according to a study by Forrester Research commissioned by MediaMath.

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