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Press Contact: Laura Colona

Article

Retailers set sights on Facebook, Google ad revenue

July 26, 2018

While retailers have a long way to go before they come close to Google and Facebook digital advertising prowess, their instant access to data on what is selling puts stores in a strong position, said Joe Zawadzki, CEO of MediaMath

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Press Release

Opt-In Video Advertising Is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking

July 26, 2018

OpenX, the world’s leading independent advertising technology provider, today revealed new consumer and brand marketer research conducted in coordination with the Mobile Marketing Association and MediaMath.

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Article

Ad-tech company MediaMath raises $225 million

July 10, 2018

MediaMath has raised $225 million from investment firm Searchlight Capital Partners, an unusually large funding round in a sector rife with turbulence and consolidation.

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Press Release

MediaMath is Re-Architecting Digital Marketing to Create Better Connections Between Marketers and Consumers

July 10, 2018

NEW YORK, July 10, 2018—MediaMath (the “Company”), a pioneer in programmatic advertising, announced today an integrated set of initiatives designed to advance the next generation architecture for digital marketing. The company is unveiling a range of investments in technology, people and relationships, as well as $225 million in new financing,…

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Article

Instacart creates ‘Instacat’ to make online shopping more like the real thing

June 21, 2018

Instacat is a new browser extension for Google Chrome that lets desktop users see a cartoon cat jump around while they shop on Instacart. Instacart gained a formal marketing team when McIntyre joined in April of last year, and now, the majority of Instacart’s marketing dollars are spent on Facebook, Google and programmatic. MediaMath currently serves as Instacart’s sole DSP.

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