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Programmatic Hasn’t Lived Up To Its Promise, Yet

April 18, 2017

Joanna O’Connell waxes about how far programmatic has come and still has to go in MediaPost.

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Article

MediaMath Will Guarantee Brand-Safe Placements Or Your Money Back

April 17, 2017

On the heels of Google’s ongoing brand safety headache, MediaMath is trying to add a few safety bumpers to the sharp edges of the digital ad ecosystem. The programmatic buying platform took the wraps off a product on Thursday that aims to help advertisers find addressable audiences on brand-safe sites…

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Article

(VIDEO) Beet Outcomes Summit: Exploring Lift With Placed, Experian, Facebook, Nielsen Catalina And MediaMath

April 17, 2017

Analyzing the impact of video advertising reveals not only incremental lift in offline store visits but also the vast difference in quality of inventory from one programmatic exchange to another. These are just two of the takeaways that emerged during a panel discussion by industry professionals at the recent Beet.TV…

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Article

If Ads Run Next to Offensive Content, This Programmatic Platform Gives Brands Their Money Back

April 17, 2017

MediaMath takes a stand. While brand-safety concerns on YouTube in recent weeks have given automated ad buying a black eye, MediaMath today announced a measure to make its clients feel better protected. The programmatic player is refunding brands if their ads, per a press release, “run on previously determined unsafe inventory”…

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Article

Google’s Ad Rivals Leap at Chance to Seize Dollars After YouTube Controversy

April 17, 2017

MediaMath releases a ‘curated market’ to address ad industry concern over brand safety. Weeks after scores of advertisers boycotted YouTube, Google is still trying to mitigate the damage. Meanwhile, long-struggling competitors in the digital ad market are seizing the moment. MediaMath Inc., a New York-based seller of software for automated online ad buying,…

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