| 12/10/13 | MediaMath Planning Expansion Of Cambridge Office MediaPost covers the Boston Business Journal story about MediaMath's growth in the Boston area
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| 12/09/13 | "Cookie Deletion, Data Control & Growing ROI Online," by Erich Wasserman, Co-founder, GM EMEA & APAC, MediaMath Data management is core to digital strategy today. Sophisticated marketers know that proper usage of their data is key to customer retention and upsell, and also provides the foundation required to gain new customers and grow business.
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| 12/09/13 | The Guardian's Programmatic Play: Performance First, 'Premium' Second Just over two months ago, UK-based news outlet The Guardian unveiled the biggest step it has taken after four years of operating in the programmatic space: it opened its own publisher-side "trading desk" with the help of MediaMath.
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| 12/09/13 | NY ad tech firm MediaMath plans growth in Cambridge Boston Business Journal profiles MediaMath and its plans to expand its engineering-focused office in Cambridge
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| 12/05/13 | In Programmatic, No One is an 'Agency' The news that Merkle and other data providers are now offering some of the services characteristically offered by agencies raises a few questions. Is Merkle an agency? Is a platform like MediaMath an agency? Is IXI an agency? In short, the answers to these questions are yes, no, and no.
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| 11/19/13 | MediaMath, Once A DSP, Sees Clients Are Responding More To 'Marketing OS Mike Lamb talks to AdExchanger to discuss his new role as Chief Commercial Officer and the evolution of the company.
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| 11/18/13 | Guardian's Gentry: MediaMath Turns Rivals' Readers In To Our Eyeballs While many news publishers have eyed the rise of so-called "programmatic" automated online ad trading with skepticism, Guardian News & Media has "embraced" the approach for four years.
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| 11/18/13 | NY Times: Accounts and People of Note in the Advertising Industry Michael Lamb joined MediaMath, New York, in a new post, chief commercial officer. He had been a partner in the New York office of McKinsey & Company.
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| 11/18/13 | Ad Tech's Master Builder Iponweb Expands to Agencies, Marketers, Publishers MediaMath's Joe Zawadzki comments Iponweb's expansion into building custom ad technology for new types of customers: advertisers, agencies and publishers
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| 11/15/13 | MediaMath's Matt Spiegel to Share Insights Into RTB's Evolution at OMMA RTB Chicago Joins Industry Peers to Discuss Tapping RTB's Emerging Customer Acquisition Capabilities
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| 11/14/13 | iMediaConnection: The end of the point-solution mindset Point solutions no longer make sense for marketers looking to build an enterprise marketing practice. Here's how to adapt in the ever-changing world of ad tech.
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| 11/14/13 | An Angel in New York: Joe Zawadzki Joe Zawadzki is his name and online marketing is his game. In 2007, Zawadzki founded MediaMath, the first demand-side platform in the online marketing industry...
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| 11/14/13 | London Loves Business: We all know data should be at the heart of growth strategy. So are you employing the data analyst talent to manage it? Why a good analyst could be your most valuable hire
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| 11/13/13 | Mobile Marketing Magazine: Listen to Our Interview with MediaMath's Erich Wasserman David Murphy talks to MediaMath co-founder, Erich Wasserman, about the firm's omnichannel marketing solution.
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| 11/13/13 | MediaMath Ranked as Top 100 Company on Deloitte's 2013 Technology Fast 500 List Deloitte Ranks Fastest Growing Companies in North America Based on Revenue Growth From 2008 to 2012
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| 11/12/13 | MediaMath Appoints Industry Pioneer Michael Lamb as Chief Commercial Officer Former McKinsey & Company Partner, [x + 1] Co-Founder to Lead Corporate Strategy & Development
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| 11/12/13 | MediaMath's General Counsel Brian Miller to Address Social Media Governance at NY In-House Counsel Event The New York In-House Counsel hosts a panel entitled "Social Media, Privacy and Internal Corporate Governance" to address the social media and privacy concerns that frequently arise in the corporate environment.
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| 11/12/13 | MediaMath Launches Retail Blog Series To Help Marketers Stand Out During Peak Shopping Season In order to help them create more memorable and effective shopper experiences, MediaMath launched its new blog series to take a closer look at some of the innovative strategies for retailers, share best practices and highlight holiday success stories.
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| 11/05/13 | Press Release: 91% of Advertisers Will Leverage Programmatic Marketing Strategies, According to New Industry Study MediaMath Sponsors Winterberry Group White Paper Exploring the Evolution and Growing Benefits of Programmatic
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| 10/31/13 | Creative Disruption: An Interview with Joe Zawadzki Joe Zawadzki led marketing technology company MediaMath to triple-digit growth by consistently disrupting a good business
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| 10/28/13 | Ad Age: Here's How Native Ads Will Scale With FBX Paving The Way, RTB Is Ready For Native
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| 10/23/13 | DG Peer39 helps advertisers identify bot traffic in RTB ecosystem DG, a multi-screen advertising company, has launched fraud prevention within the DG Peer39 data solution, allowing ad buyers to detect and avoid bot traffic within auction environments.
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| 10/21/13 | Press Release: MediaMath Is Named One of Crain's 50 Fastest Growing Companies in 2013 The Second Annual Fast 50 List Represents Innovative Companies That Have Seen Incredible Growth in the Competitive NY Market
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| 10/15/13 | Michael Barrett Joins MediaMath Board of Directors Former Yahoo! and Google Executive to Advise Makers of Leading Marketing Operating System
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| 10/15/13 | In search of scale, Guardian News and Media launches publisher trading desk Guardian News and Media has launched a publisher trading desk to buy inventory from other online publishers, including rival news sites, to allow marketers to target Guardian readers with relevant adverts when they leave theguardian.com. The trading desk, called Response + is run in partnership with MediaMath.
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| 10/15/13 | MediaPost: Michael Barrett Joins MediaMath Board of Directors MediaPost's RTM Daily reports MediaMath's newest board member
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| 10/14/13 | DSPs Reap Rewards As Google and Facebook Brawl Over FBX Social Network's Decision to Bar Search Giant From Ad Exchange Has Let Small Players Boost Revenue, Expand Client Relationships
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| 10/13/13 | Adland's Battle Royale: Agencies Defend Turf As Ad Tech Moves In On Clients
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| 10/10/13 | More than Product Promotion: How Your Site Alone Can Make You Money Business-2-Community highlights MediaMath's educational videos, produced in partnership with Grovo, as a tool for small businesses looking to learn about the world of online advertising.
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| 10/09/13 | Kauli Starts Trading with US-based MediaMath to Drive Global Real-time Bidding Revenue The SSP "Kauli," a real-time ad platform for online publishers headquartered in Tokyo provided by Japan Kauli, Inc., and the marketing platform, TerminalOne, provided by US-based company, MediaMath, Inc. started RTB trading from 4th of October.
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| 10/06/13 | Crain's Announces its Fast 50; Fastest Growing Companies of 2013 MediaMath lands the #17 spot on Crain's second annual Fast 50 list of the fastest growing companies
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| 10/01/13 | MediaMath Offers Best Practices for Staying Top of Mind with CPG Shoppers Rachel Meranus, SVP of Marketing, publishes additional blog posts in a series developed to help marketers understand how to drive more effective shopper experience
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| 09/30/13 | How To Navigate Ad Tech Out Of Its State Of Confusion MediaMath's Greg Williams responds to Travis May's recent post on RTM Daily, adding that collaboration within the busy ad tech ecosystem could help mitigate the confusion.
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| 09/30/13 | MediaMath Welcomes Twitter Co-Founder, Dom Sagolla, as Keynote for Upcoming Future Series Event in San Francisco Sagolla to headline October 10th event, followed by networking among digital marketing professionals
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| 09/25/13 | Digital marketing is not dead - it's just no longer a distinct discipline as Dmexco firms MediaMath, Kiip, AdTruth and OpenX prove The Drum editor highlights key takeaways from this year's Dmexco conference, noting MediaMath's Erich Wasserman's vision for the future of digital marketing.
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| 09/25/13 | Why the Rocket Fuel IPO is Good News for MediaMath Safeguard details why the success of Rocket Fuel illustrates the increasingly recognizable ability to utilize sophisticated technologies to improve the performance of digital advertising and why they continue to fuel the strategies and tactics of Joe Zawadzki and his team to rocket MediaMath to the head of the class.
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| 09/24/13 | Press Release: MediaMath Expands its OPEN Program with the Launch of the Partner Marketplace OPEN initiative aims to educate and empower marketers to leverage technology, media and data more effectively
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| 09/24/13 | MediaMath Celebrates the OPEN Initiative During Advertising Week 2013, Bringing Digital Marketers Together with Strategic Partners Launch party partner sponsors include BrightRoll, Index by Casale Media, eXelate and Grapeshot
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| 09/24/13 | Microsoft, AOL and Yahoo! Announce Joint Agreement on Programmatic Direct Inventory Microsoft, Yahoo! and AOL announce a joint agreement to use a common set of APIs for programmatic direct digital advertising sales. MediaMath, a pilot partner, shares the commitment to make digital marketing faster and easier.
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| 09/24/13 | MediaMath Expands OPEN To Educate Marketers On Ad Tech MediaPost highlights MediaMath's initiative to educate and empower marketers
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| 09/24/13 | Acxiom Disrupts Conventional Marketing Models with New Audience Operating System (AOS) MediaMath's CEO, Joe Zawadzki, comments on Acxiom's new technology platform and the integration with MediaMath.
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| 09/23/13 | Press Release: MediaMath's Dave Reed Discusses How to Strengthen Marketing ROI While Minding Privacy Concerns During Advertising Week Panels Reed, the SVP of Revenue Operations, to join industry experts on two interactive panels
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| 09/20/13 | LiveIntent and MediaMath Set to Make Email Programmatic Display a Reality PM Digital notes why the LiveIntent-MediaMath partnership is an exciting one for the industry.
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| 09/18/13 | Press Release: MediaMath Bloggers Emphasize Digital Dialogue and Data Activation For CPG Marketing Success New blog series focuses on the CPG market and shopper-centric experiences
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| 09/17/13 | 7 Well-Known Companies Who Have Moved to the Cloud This Smart Data Collective post describes seven companies have taken cloud computing by storm and show us that we should expand our thinking of just how valuable the cloud can be. MediaMath made the list alongside Apple, Netflix and others.
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| 09/12/13 | IBM Builds Data Partner Network MediaMath is part of IBM's new data partner network
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| 09/12/13 | In Praise Of Fragmentation LiveRamp's Travis May, in his recently published article, addresses that complexity in an industry has multiple benefits and references MediaMath's Kitchenscape to note that many industries are complex.
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| 09/11/13 | Press Release Liveintent and MediaMath Partner to Open Display in Email to Programmatic Demand MediaMath's TerminalOne users can now buy display advertising in premium email newsletters and alerts through LiveIntent.
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| 09/11/13 | LiveIntent, MediaMath Partner To Bring Programmatic To Email Ads MediaPost's RTMDaily shares the news of LiveIntent's partnership with MediaMath
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| 09/09/13 | MediaMath Welcomes Virgin Galactic Commercial Director, Stephen Attenborough, as Keynote for Upcoming Future Series Event in London Stephen Attenborough, Commercial Director for Virgin Galactic, will headline the upcoming MediaMath Future Series event on September 12th with a keynote presentation, which will be followed by cocktails and networking among innovative digital marketing professionals.
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| 08/26/13 | Press Release: MediaMath Addresses the Challenge of Achieving Synergy in a Data-Rich, Multi-Channel World Although marketers have access to smarter, more sophisticated technologies than ever before to the growing number of point solutions and lack of attribution leaves them yearning for a more holistic view of their marketing efforts.
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| 08/19/13 | MediaMath Bloggers Help Marketers Determine The Right Media Mix In today's multi-channel, technology-driven world, the options available to advertisers can be daunting. MediaMath's Michael Neiss addresses the challenges in recent blog posts.
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| 08/14/13 | Why Data Is the Most Valuable Player in Omnichannel Retail Marketing AdExchanger highlights common themes at eTail East 2013, referencing notable speaker presentations including that of MediaMath's Matt Spiegel, GM Americas.
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| 08/13/13 | Press Release: MediaMath Turns the Spotlight on Customer-Centric Marketing Company bloggers discuss the power of big data and dynamic creative on advertising
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| 08/12/13 | Press Release: MediaMath's Matt Spiegel Helps to Demystify Retail Marketing Challenges at eTail East 2013 MediaMath participates in eTail East 2013 with keynote, booth presence and visit from Philadelphia famed mascot, the Phillie Phanatic
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| 08/05/13 | How Programmatic Buying is Transforming Japan's Market Dynamics Joe Zawadzki, CEO at MediaMath talks about programmatic as a function of the changing media environment and the need to make more decisions, faster.
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| 08/05/13 | MediaMath Appointment of Michael Mullaney, Strengthens Commercial Team in EMEA & APAC MediaMath, the creator of the TerminalOne Marketing Operating System for digital marketers, today announced the appointment of Michael Mullaney as Commercial Vice President, EMEA & APAC.
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| 07/30/13 | MediaMath Hires Commercial VP for EMEA and APAC Digital media-buying platform MediaMath has strengthened its commercial team with the appointment of Michael Mullaney as commercial vice-president, EMEA and APAC.
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| 07/29/13 | Press Release: MediaMath Unveils a New Blog to Educate Modern Marketers MediaMath's new blog boasts new look & feel, rich content and easier navigability
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| 07/29/13 | The Real Story Behind Publicis + Omnicom Has Nothing to Do With Tech Following the merger of Publicis and Omnicom, AllThingsD explores whether being bigger means that you can leverage the scale and advantages of big data better, however notes that if you aren't a technology company - like MediaMath and others - it will not be the case.
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| 07/29/13 | Ten Things You Need to Know About the Publicis-Omnicom Merger BusinessWeek outlines ten things to take away from the Publicis-Omnicom merger, referencing a broad range of online commentary, including AllThingsD discussing the impact on technology companies such as MediaMath, Google and Facebook.
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| 07/25/13 | Press Release: MediaMath Collaborates with the Winterberry Group to Help Data-driven Brand Marketers Drive Consumer Trust and Business Growth New white paper reveals the challenges of marketing in the era of 'big data' and offers tips for an effective data governance strategy
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| 07/24/13 | Top 10 Takeaways from MediaMath's Future Series Event The Bostonians behind the blog, "Just Us Gals" share the insights gained from Adam Grossman's keynote presentation that he delivered at MediaMath's recent Future Series event at the Liberty Hotel
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| 07/18/13 | Is Data Key to Great Creative? This article is part of the Digiday Partner Program and is brought to you by MediaMath, the creator of the TerminalOne Marketing Operating System.
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| 07/17/13 | MediaMath Adds Ticket Search Data Through TiqIQ Partnership MediaMath has partnered with and invested in TiqIQ, a ticket search engine.
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| 07/16/13 | MediaMath Invests In TiqIQ As CEO Ponders IPO MediaMath will make a new investment in event ticketing aggregator TiqIQ as CEO Joe Zawadzki ponders whether staying private or holding an IPO is the best move for the big online advertising buyer.
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| 07/16/13 | MediaMath Partners With TiqIQ, Giving TerminalOne Customer Access to Ticket Retargeting Data MediaMath today announced a partnership with TiqIQ, a leading ticket search engine, giving MediaMath's TerminalOne customers access to exclusive intender data to reach over 30 million sports and music fans across the TiqIQ network
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| 07/10/13 | Maxifier Hosting Event In Tokyo To Educate Japanese Market Joe Zawadzki, CEO of MediaMath, to speak at an event in Tokyo to educate the Japanese market on the shift towards programmatic advertising, Maxifier is hosting an event, "Programmatic Chaos."
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| 06/20/13 | The "Big Data" Fallacy MediaMath Chief Strategy Offer, Eoin Townsend, discusses the important role of data in a marketing strategy
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| 06/20/13 | Four Ad Tech Companies Reveal Privacy Safe Identification Tech At Cannes At Cannes, MediaMath, Pubmatic, AdTruth and Truste announce a new technology which addresses privacy concerns
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| 06/19/13 | Ad Tech Crashes Cannes Mediamath and Pubmatic rents a stunning rooftop venue in Cannes for the week, at which they are taking meetings with potential new clients.
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| 06/19/13 | MediaMath Adds Legal and Marketing Experts To Bolster Leadership Team Rachel Meranus Appointed SVP of Marketing, Brian Miller Named General Counsel.
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| 06/18/13 | Adam Grossman, SVP of Marketing at Boston Red Sox to Keynote at MediaMath's Future Series Event MediaMath Welcomes Red Sox SVP of Marketing, Adam Grossman, as Keynote for Upcoming Future Series Event in Boston. Register today for the July 11th event, an evening of content & cocktails.
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| 06/18/13 | Kepler Group Has Doubled Clients One Year After Spinoff From MediaMath Rick Greenberg, CEO Kepler Group talks about MediaMath's contribution towards the growth of his company
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| 06/18/13 | MediaMath Taps Meranus, Miller MediaMath announces the appointment of Rachel Meranus and Brian Miller
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| 06/14/13 | "Are You Calling Me Liar?" - A game show hosted by MediaMath and Digiday at Cannes Lions Join MediaMath and Digiday in Cannes for 'Cocktails and Lies'
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| 06/13/13 | Criteo vs MediaMath + Adacado Blogger for "Advertising + Marketing: smashing through the smoke and mirrors," gives MediaMath the win in a comparison against Criteo
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| 06/03/13 | How Facebook Makes A Reliance On Google Look Like An 'Achilles Heel' For Advertisers (FB, GOOG) Most people have never heard of VivaKi and its online ad trading desk, AOD. But to insiders, the news (reported in AdExchanger) that it regards its historic dependence on Google as a thing of the past is an eye-opener.
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| 05/31/13 | Datonics to Provide Data on SourceKnowledge RTB Platform Datonics is in partnership with digital media-buying platform and services company MediaMath, intergrating its data into MediaMath's TerminalOne platform.
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| 05/31/13 | Just get started and take the risk - with Greg Williams of MediaMath Q & A with MediaMath's Greg Williams.
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| 05/23/13 | Size Doesn't Matter: Sony Music Partners With 'Boutique' Trading Desk Huddled Masses, a "boutique" real-time trading desk, will announce a partnership with Sony Music; Huddled Masses utilizes MediaMath's TerminalOne platform for their major tech needs.
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| 05/02/13 | Real-time bidding: Does the complexity of the space risk alienating advertisers? The Drum's series on real-time advertising continues with a look at the perceived complexity of the programmatic buying space.
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| 04/26/13 | MediaMath General Manager, EMEA Erich Wasserman in The Drum The value of programmatic buying: Industry experts discuss cost effectiveness, transparency and other benefits of the channel
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| 04/25/13 | Started RTB trading platform SSP of One "YIELDONE", DSP of the U.S. MediaMath as "TerminalOne": NEWS
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| 04/23/13 | MediaMath in M&M Global MediaMath inks Platform One deal to scale Japanese inventory
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| 04/17/13 | MediaMath Speaks at IAB UK Round up of some key themes that emerged during the IAB's second annual Real Time Advertising Conference moderated by Greg Williams, VP Business Operations EMEA at MediaMath.
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| 04/04/13 | MediaMath GM, EMEA & APAC, Erich Wasserman in ExchangeWire Erich Wasserman, Co-Founder, GM EMEA & APAC, MediaMath, Discusses Recent Acquisitions & The Evolution Of The Platform
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| 03/26/13 | MediaMath in TechCrunch Facebook Expands FBX Retargeted Ads, Based On Your Online Browsing, From Sidebar To News Feed
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| 03/14/13 | MediaMath in M&M Global MediaMath in tie-up with VisualDNA
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| 02/26/13 | MediaMath Promotes Matt Spiegel To SVP, GM Americas Former Tap.Me CEO to Spearhead Sales, Account and Business Development For Leading Digital Media-buying Platform
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| 02/25/13 | MediaMath in Chicago Business Journal MediaMath promotes Matt Spiegel to general manager for the Americas
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| 02/01/13 | Catching up with the customer As customers’ purchase journeys become increasingly complex, the challenge for brands is to plot their routes across a mix of online and offline channels, and a growing range of devices.
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| 01/24/13 | MediaMath acquires Akamai's ADS data platform MediaMath Acquires Akamai's ADS Data Cooperative Solutions; Companies Sign Agreement to Provide Pixel-free Technology
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| 01/24/13 | MediaMath in AdAge Mediamath Acquires Akamai's Ad Business to Beef Up Data-Management Capabilities
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| 01/17/13 | MediaMath General Manager, EMEA Erich Wasserman in BrandRepublic Think BR: Seven steps to Facebook Exchange success
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| 01/14/13 | MediaMath Sales Director, Ellie Windle in Mediapost Get Your Dream Job In Advertising Sales
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| 01/11/13 | MediaMath General Manager, EMEA Erich Wasserman in M&M Global MediaMath co-founders to head up APAC expansion
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| 01/03/13 | MediaMath CSO Eoin Townsend in MediaPost How Ad Tech Can Kill Excel
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| 12/31/12 | MediaMath CEO Joe Zawadzki on Bloomberg Can Facebook Monetize Mobile Users? Joe Zawadzki discussing how marketers can leverage Facebook's FBX.
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| 12/19/12 | Around the continent in 10 articles Business Review Europe takes a look back at some of the most inspiring, informative and entertaining features of 2012, as well as revisiting a few of the internationally renowned companies profiled over the past 12 months.
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| 12/04/12 | MediaMath Acquires Mobile and Video Ad Delivery Platform Tap.Me MediaMath, the leading global digital media-buying platform, today announced it has acquired mobile and video in-game ad platform Tap.Me.
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| 12/04/12 | MediaMath Gets Into Mobile, Video Game With Tap.Me Buy Ad tech moves quick, particularly as the online display leaders race to add social, mobile and video capabilities. To keep pace those companies may need to buy rather than build. Case in point: MediaMath. The demand-side platform announced on Tuesday that it has picked up Tap.Me, a mobile ad startup that specializes in in-game mobile and video ads.
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| 11/15/12 | PubMatic Announces the Launch of Its Newest Data Center in Singapore PubMatic, the strategic selling platform for publishers, announced the launch of its newest data center in Singapore. PubMatic is facilitating ad serving, including Real-Time Bidding, with fully integrated demand partner MediaMath.
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| 11/02/12 | MediaMath General Manager, EMEA Erich Wasserman in Business Review Europe Advertising the rise of digital technology
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| 11/02/12 | Advertising the rise of digital technology As the mobile and digital age continues to take a strangle hold on modern day marketing, it requires a certain level of entrepreneurship to stand out from the crowd, and Erich Wasserman has achieved just that.
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| 10/18/12 | MediaMath Partners with Kinected Ross McNab, Co-founder & CRO, Kinected Discussing New MediaMath Partnership & DSPs in the Australian Market
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| 10/16/12 | Media Math improves its targeting by allying with Weborama Media Math, world leader in the field of platforms buying and optimization services, has signed a strategic partnership with Weborama, European leader in technologies and data for online advertising.
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| 10/09/12 | MediaMath Announces Partnership with Weborama
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| 10/04/12 | MediaMath VP Business Operations, EMEA Greg Williams in The Media Briefing Facebook Exchange explained: A billion new targets for real-time bidding
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| 10/03/12 | MediaMath in M&M Global MediaMath and Weborama collaborate for audience targeting
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| 10/01/12 | Dominos Says Facebook Ad Exchange Delivers Media agency Arena Media is going public with data from Dominos pizza delivery, a much larger brand. During a week-long campaign (Aug 25 to 31), Arena used demand side platform MediaMath and its T1 platform to buy FBX ads promoting Dominos in the UK.
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| 10/01/12 | MediaMath in Marketing Magazine Domino's Pizza commits budget to Facebook ad exchange
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| 10/01/12 | Domino's Pizza commits budget to Facebook ad exchange The brand's media agency Arena Media trialled the real-time bidding offering, called FBX, through the MediaMath platform during the last week of August, using Domino’s first party data to inform its user targeting and precisely value individual bids.
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| 09/25/12 | 7 Steps for Success on the Facebook Exchange Achieving success on FBX isn't hard, but it requires a few important ingredients that can make the difference between good and great results. Learn 7 steps for success on the Facebook Exchange.
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| 09/13/12 | MediaMath is one of Facebook's Preferred Marketing Developers MediaMath Clients Driving Higher Click-Throughs, Conversions and Brand Metrics Through Facebook Exchange Inventory
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| 08/14/12 | MediaMath and Maxifier tap Japanese online ad market Demand side platform developer MediaMath and ad serving technology provider Maxifier have teamed up to tackle the Japanese online advertising market.
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| 08/08/12 | MediaMath in AdExchanger Nielsen's New 'TV Viewing' Segments Are Supported by MediaMath
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| 08/07/12 | MediaMath in Multichannel News Nielsen Uses MediaMath For Cross-Platform Ad Analytics
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| 08/07/12 | MediaMath in ClickZ Nielsen Strengthens TV to Online Ad Data Link
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| 08/07/12 | MediaMath Partners with Maxifier in Japan MediaMath and Maxifier Partner to Bring Programmatic Buying to Japan
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| 08/07/12 | Profile: Erich Wasserman, big fish in a small industry Howard Dean might not have won the US presidential election 2004, but he played his part in the birth of leading demand side platform MediaMath. Erich Wasserman tells us why.
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| 07/13/12 | HOT COMPANY PROFILE: Ad tech firm MediaMath Co-founder and GM EMEA Erich Wasserman says MediaMath already has more than 600 clients, including major ad holding firms like WPP, Interpublic and Aegis, and has been profitable for “a whileâ€.
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| 07/11/12 | MediaMath General Manager, EMEA Erich Wasserman in The Media Briefing Interview: MediaMath's Erich Wasserman on falling CPMs in online display and raising prices through optimisation
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| 07/01/12 | Now it's time for mobile RTB ads Although real-time bidding has transformed online advertising, major brands are still nervous about using the buying technology for mobile platforms. Steve Hemsley looks at the opportunities and challenges facing mobile RTB.
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| 06/25/12 | MediaMath in AdWeek Ad Network Casale Media Readies SSP
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| 06/25/12 | MediaMath in Mediapost Casale Media Goes Real-Time On Ad Bidding, Data
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| 06/19/12 | MediaMath General Manager, EMEA Erich Wasserman in AdMonsters The DSP Effect: Q&A with Erich Wasserman, GM, EMEA of MediaMath
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| 06/13/12 | MediaMath General Manager, EMEA Erich Wasserman in ExchangeWire Industry Reaction To Google's Buy-Side Stack Play: The DoubleClick Digital Marketing Suite
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| 06/04/12 | MediaMath CEO Joe Zawadzki in iMedia How to successfully navigate the new digital landscape
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| 06/01/12 | MediaMath & DMA Launch the New Marketing Institute MediaPost covers the launch of the New Marketing Institute
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| 05/17/12 | PubliGroupe's Spree7 Appoints Oliver Busch as Managing Director PubliGroupe announced this week that Oliver Busch has been named Managing Director of Spree7 GmbH, the recently-founded special service provider for online real-time advertising. Busch will take responsibility for the expansion of the joint venture between Swiss-based PubliGroupe and the US technology provider, MediaMath.
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| 05/16/12 | MediaMath in The Drum Christian Aid launches marketing campaign with Agenda21
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| 05/15/12 | MediaMath in ExchangeWire MediaMath & Improve Digital present: Battle of the Machines
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| 05/02/12 | MediaMath in ExchangeWire Erich Wasserman Discusses The Kepler Agency Spin Off, What It Means For MediaMath's Core Tech Business And How It Helps Clients
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| 05/02/12 | MediaMath in Marketing Magazine The shifting tides of video advertising
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| 05/01/12 | MediaMath in ClickZ MediaMath Spawns Agency to Use Its Tech Platform
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| 05/01/12 | MediaMath in AdExchanger Parsing MediaMath's Agency Spinoff; Q&A With CEO Zawadzki and Kepler Group's Greenberg
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| 04/26/12 | MediaMath in ExchangeWire MediaMath Makes In-Roads Down Under
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| 04/23/12 | MediaMath/Spree7 in ExchangeWire Sven Rupert Talks About The New Spree7 Operation in Germany, Its Partnership With MediaMath, And The Potential For The New Trading Desk
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| 04/17/12 | MediaMath in M&M Global MediaMath gains presence in Australia
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| 04/05/12 | MediaMath in Internet Retailer Gilt's vendor does the math to produce better payback from online display ads
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| 04/04/12 | RTB: Automatic for the ad business Trading Desk and DSP so do not describe one and the same? "No," says co-founder and general manager of EMEA Erich Wasserman DSP MediaMath provider. "This is not the same. A DSP is a technology that allows a trading desk only allows, media, data and technology assets put together as it requires the client to his needs."
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| 04/03/12 | MediaMath in B to B Magazine MediaMath, PubliGroupe form joint venture in Europe
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| 04/02/12 | MediaMath in The Australian Financial Review Expats head home to take on social media rivals
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| 03/30/12 | MediaMath and PubliGroupe partner to bring programmatic media buying to German market Joint Venture to Optimize Ad Buying in Germany, Switzerland, Austria
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| 03/30/12 | MediaMath and PubliGroupe Partner to serve DACH PubliGroupe startet Partnerschaft mit MediaMath, dem fuhrenden Demand-Side Plattform-Anbieter
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| 03/30/12 | MediaMath in M&M Global PubliGroupe and MediaMath join forces
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| 03/30/12 | PubliGroupe and MediaMath establish DSP "Spree7" New developments in the dynamic commercial media, the ad trading with real-time bidding. The Swiss PubliGroupe and the demand-side platform (DSP) MediaMath establish a common DSP for the markets of Germany, Austria and Switzerland. The joint venture named "Spree7" will have its headquarters in Berlin.
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| 03/29/12 | Video: Client Megan Pagliuca of Merkle discusses working with MediaMath Megan Pagliuca, VP and GM of Digital Media at Merkle, talks about how Merkle partners with MediaMath to deliver results to brands
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| 03/22/12 | MediaMath CEO Joe Zawadzki in AdAge Yahoo, AOL Can Thrive Again By Rethinking How They Sell Ads
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| 03/22/12 | MediaMath General Manager, EMEA Erich Wasserman quoted in NewMediaAge Cross-channel operating system for advertising welcomed by industry
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| 03/19/12 | MediaMath General Manager, EMEA Erich Wasserman in AdMonsters Consolidation and the Future of Digital Display Advertising
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| 03/12/12 | MediaMath General Manager, EMEA Erich Wasserman in ExchangeWire Erich Wasserman Discusses The MediaMath Open Solution, Getting Access To Quality Supply And MediaMath In Europe
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| 02/29/12 | MediaMath CEO Joe Zawadzki quoted in AdWeek IAB Wrap-up: The Restless Industry's Identity Crisis
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| 02/23/12 | MediaMath in AdAge: "MediaMath Unveils Partner Program as DSPs Face Heightened Competition" MediaMath Open partner certification program launches
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| 02/22/12 | MediaMath Client Kayak Quoted in Mediapost When Kayak Is Up A Data Creek, It Uses Third-Party Paddles
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| 01/19/12 | CEO Joe Zawadzki on Fox Business News on the Future of Marketing Joe sits down with Fox News anchor Shibani Joshi to discuss MediaMath and the future of marketing.
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| 01/11/12 | MediaMath CEO Joe Zawadzki in ExchangeWire Why An Independent Buy-Side And A Sell-Side Makes Sense...For Both Sides
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| 01/05/12 | MediaMath in CNNMoney Web advertising's master auctioneers
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| 01/04/12 | MediaMath mentioned in ClickZ Forrester Rates AppNexus, AdMeld Tops Among SSPs
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| 12/21/11 | MediaMath CRO Mike Peralta in ExchangeWire Mike Peralta, MediaMath's Chief Revenue Officer, On Moving Into The APAC Region - Japan, SE Asia & Australia
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| 12/21/11 | MediaMath in MediaPost MediaMath provides technology for StyleCaster's "Style as a Service" platform
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| 12/21/11 | MediaMath and StyleCaster Partnership in VentureBeat StyleCaster to challenge Conde Nast with 'Style as a Service' ads
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| 12/20/11 | MediaMath CEO Joe Zawadzki in AdMonsters Charting the DSP's Progress
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| 12/20/11 | MediaMath CMO Marta Martinez quoted in Forbes Why Kraft, Mercedes, Sears, State Farm and Verizon Are Presenting at the Brand Innovators Chicago Summit
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| 12/15/11 | MediaMath in Digiday Meet the Top DSPs
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| 12/15/11 | MediaMath in AdExchanger about New Forrester DSP Wave Report Senior Analyst O'Connell Discusses New Forrester Demand-Side Platform Report
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| 12/15/11 | MediaMath in Adotas About New Forrester DSP Wave Report Forrester's DSP Report Released
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| 12/14/11 | MediaMath in AdAge "MediaMath Declared Winner, But Who's The Largest DSP In the Land?" Know Your DSPs: Forrester Issues New Ranking on Services, Volume and Revenue
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| 12/14/11 | MediaMath in MediaPost Study: MediaMath, Turn Top DSP Vendors
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| 12/12/11 | MediaMath Transaction Volume Surpasses Six Billion Daily Impressions throughout APAC
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| 12/08/11 | MediaMath Partners with GateHouse Media Major Local Publisher GateHouse Media Launches Private Exchange
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| 12/07/11 | MediaMath mentioned in Mediapost GateHouse Media Launches Private Exchange
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| 11/29/11 | MediaMath CEO Joe Zawadzki interviewed in Digiday MediaMath's Joe Zawadzki on Yahoo's 'War on Middlemen'
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| 11/28/11 | MediaMath CEO Joe Zawadzki in AdExchanger Industry Reaction: Yahoo! Requiring RMX Seats For DSP Advertisers
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| 11/14/11 | MediaMath CEO Joe Zawadzki interviewed in AdExchanger The State Of MediaMath: CEO Zawadzki On Strategy Ahead, Marketers And "Premium-Ness"
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| 11/06/11 | MediaMath CEO Joe Zawadzki quoted in China Daily All part of the job
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| 11/01/11 | MediaMath CEO Joe Zawadzki in Digiday Ad Tech's Simplification Challenge
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| 10/30/11 | MediaMath CEO Joe Zawadzki and Account Director Edwin Lee quoted in The New York Times Advertising Companies Fret Over a Digital Talent Gap
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| 10/18/11 | MediaMath COO Ari Buchalter, PhD in iMedia How to know if your DSP is really working
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| 10/17/11 | MediaMath CEO Joe Zawadzki in AdAge Algorithms, Brand Advertising and You
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| 10/05/11 | MediaMath CEO Joe Zawadzki named to The Silicon Alley 100 The Silicon Alley 100: The People That Did The Coolest Stuff In New York Tech This Year
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| 10/03/11 | MediaMath CEO Joe Zawadzki Quoted in Digiday Will Facebook Become the Operating System for Web Ads?
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| 10/02/11 | MediaMath CEO Joe Zawadzki Joins DMA Board of Directors Seven New Directors Join DMA Board at Annual Business Meeting
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| 09/29/11 | MediaMath mention in Digiday article about DMPs Explainer: Big Data Analytics
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| 09/26/11 | MediaMath Social mentioned in Mediapost
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| 09/23/11 | AdAge: MediaMath Brings Facebook Ads to Its Buying Tool MediaMath adds Social to its best-in-class media buying platform
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| 09/19/11 | MediaMath GM EMEA Erich Wasserman in Brand Republic Think BR: Interoperability and consolidation in the digital display ecosystem
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| 09/08/11 | What's Microsoft's Ad Strategy? This week, Microsoft trumpted the launch of a demand-side-platform channel via its Atlas Solutions unit. The plan is a bunch of technology partnerships with independent DSPs AppNexus, Turn and MediaMath.
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| 09/07/11 | Cyberagent Announces Alliance With US-Based MediaMath, A Leader in Demand Side Platforms (DSP) CyberAgent, Inc. announced today that it has concluded a distribution agreement for TerminalOne with MediaMath.
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| 09/06/11 | Microsoft Adds Display-Ad Tools to Rival Google Microsoft is unveiling tools and partnerships with AppNexus Inc. and MediaMath this month designed to help customers more effectively tailor ads and measure their impact. Sales of graphical display ads, including banners and videos, are poised to climb 25 percent in the U.S. this year.
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| 09/06/11 | Display Ads Still a Work in Progress Microsoft is rolling out new tools and introducing partnerships with such companies as AppNexus and MediaMath this month.
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| 08/17/11 | MediaMath CEO Joe Zawadzki in Digiday Ad Tech Needs to Learn Plain English
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| 08/11/11 | MediaMath CEO Joe Zawadzki Quoted in AdAge Joe Zawadzki comments on interoperability with the best of the ecosystem
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| 08/08/11 | MediaMath VP, Marketing Paul Knegten Quoted in Digiday No Jobs Shortage in Ad Tech
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| 08/02/11 | MediaMath GM Anthony Katsur quoted in Digiday The Ad Exchange Quality Issue
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| 08/02/11 | MediaMath mention in ClickZ "Google purchased Teracent. Yahoo bought Dapper almost a year later in October 2010. In April 2010, DSP and audience buying platform company Mediamath acquired dynamic ad creation company Adroit Interactive."
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| 07/22/11 | MediaMath CEO Joe Zawadzki in AdAge Digital Media-Buying Platform MediaMath Nets $20 Million
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| 06/01/11 | MediaMath CEO Joe Zawadzki in Digiday Response: Dave Morgan's Wrong on Math Men
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| 05/10/11 | MediaMath CEO Joe Zawadzki in AdAge Why the 'Math Men' Will Set Online Advertising Free
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| 04/29/11 | MediaMath COO Ari Buchalter, PhD in iMedia Why DSPs need to open up, or shut up
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| 03/17/11 | MediaMath COO Ari Buchalter, PhD in iMedia How to apply real-time benefits to premium ads
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| 02/28/11 | MediaMath Deepens C-Suite with Tech Visionary Mike Peralta Former North American Sales Lead for AOL's Platform A to Oversee Global Revenue Efforts for Enterprise-Class DSP
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| 02/16/11 | MediaMath Takes Power Of TerminalOne To EMEA Co-Founders Drive Aggressive International Expansion
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| 02/10/11 | MediaMath Adds Private Marketplace Solution To TerminalOne Industry Innovator Gives Marketers RTB Controls Over Private Inventory
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| 01/31/11 | MediaMath Honored by AlwaysOn for Third Time, Second Straight OnMedia 100 Demand-Side Platform's CEO to Lend Insights at OnMedia Conference
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| 01/07/11 | MediaMath COO Ari Buchalter, PhD in iMedia 6 ways to put DSPs to the test
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| 10/28/10 | 35 Up-And-Coming Entrepreneurs You Need To Meet 7. Joe Zawadzki
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| 09/22/10 | MediaMath's DSP Taps KN Dimestore To Measure Brand Impact At Scale Integration Enables TerminalOne Users to Deploy Surveys, Chart Metrics
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| 04/15/10 | MediaMath Acquires Dynamic Creative Technology Adroit Interactive Strategic Purchase Raises Bar for Enterprise-Class Digital Media Buying Platform
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| 04/06/10 | Havas Digital Vet Martinez To Helm Ops, Biz Dev For Mediamath Top Level Strategic Hires Press On at "New Marketing OS"
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| 03/30/10 | MediaMath, TARGUSinfo Team For Verified Audience Targeting Partnership Promises Leading Edge Brand Advertising
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| 03/02/10 | MathClarity Bolsters Industry's First And Largest Demand-Side Platform Planning and Reporting Solution Promises Unmatched Actionable Audience Insights
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| 01/15/10 | MediaMath Named 'OnMedia Top 100 Winner' by AlwaysOn Media technology leader recognized for creating revolutionary trading and optimization platform
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| 01/12/10 | MediaMath Hires Technology Veterans to Power Company's Continued Media Trading Dominance Advertising Platform and Infrastructure Experts Augment Industry-Leading Technology Team
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| 12/03/09 | MediaMath and BlueKai Partner to Deliver Enhanced Audience Targeting Across Ad Exchanges Partnership enables up to 25x greater value for agencies and advertisers
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| 10/29/09 | MediaMath to Speak on Upcoming Ad Exchange, Data Exchange, and Media Panels
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| 10/12/09 | Leading Ad Exchange Innovator MediaMath Splits Platform and Services Offerings into Two Centers of Excellence Digital media experts hire industry veteran Tony Katsur, formerly of Travel Ad Network, Heavy Inc., and DoubleClick, to lead Platform unit
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| 09/21/09 | MediaMath to Speak at Leading Media and Ad Exchange Conferences The First Trading Platform to Combine Biddable Buying Efficiencies with Enhanced Targeting Precision
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| 09/16/09 | MediaMath Launches MathSelect to Enable More Efficient Brand Advertising The First Trading Platform to Combine Biddable Buying Efficiencies with Enhanced Targeting Precision
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| 08/26/09 | MediaMath Fuels Continued Growth with Staff Expansion Digital Media Leader Hires Across Business Functions to Meet Increasing Industry Demand and Expand Ongoing Platform Innovation
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| 08/05/09 | MediaMath Secures $12.5 Million in Growth Capital Financing Safeguard Scientifics and QED Invest in Digital Media Trading Leader
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| 07/28/08 | MediaMath in The New York Times Leftover Ad Space? Exchanges Handle the Remnants
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