| 07/22/14 | Wall Street Journal: MediaMath Takes Space at 4 World Trade Center Silverstein Properties Inc. signed its first private-sector tenant for space at 4 World Trade Center: MediaMath, a marketing-software company.
|
| 07/22/14 | TMC.net: Governor Cuomo and Mayer De Blasio Announce MediaMath, Inc. Will Relocate to 4 World Trade Center
|
| 07/22/14 | NY Daily News: Tech company MediaMath becomes tenant at 4 World Trade Center Gov. Cuomo and Mayor de Blasio announced the placement of the software company's headquarters Monday, saying the move will create 1,000 new jobs over the next five years.
|
| 07/22/14 | Economic Development Blog: Joint NYC Development Corp-ESD Grant Secures MediaMath Relocation to 4 WTC Software company MediaMath, Inc. announced plans to consolidate their NYC operations and relocate to a new headquarters at 4 World Trade Center in Lower Manhattan.
|
| 07/21/14 | Crain's New York: 4 WTC gets MediaMath, its first private-sector tenant The software company inks a lease for 106,000 square feet at the 72-story building, becoming its first private-sector tenant.
|
| 07/21/14 | NY Post: Silverstein's 4 WTC leases 106,000 sq. ft. to MediaMath MediaMath to consolidate its three NYC offices to new headquarters at 4WTC
|
| 07/21/14 | Press Release: New MediaMath Study Explores the Advanced Practices & Challenges that Marketers Face Implementing Real-Time Marketing Programs
|
| 07/21/14 | The Real Deal: Silverstein's 4 WTC snags first private sector tenant High-tech marketing firm MediaMath moving into brand new digs, takes 106K sf
|
| 07/21/14 | Press Release: MediaMath to Move to 4 World Trade Center With 100,000+ square feet lease, MediaMath Joins Downtown's Growing Ranks of New Economy Companies
|
| 07/21/14 | Press Release: Governor Cuomo and Mayor De Blasio Announce Mediamath, Inc. Will Relocate to 4 World Trade Center Global Marketing Technology Company Experiencing Rapid Growth Plans To Create 1,000 New Jobs over the Next Five Years
|
| 07/21/14 | New York Business Journal: 4 World Trade Center nabs first business tenant
|
| 07/21/14 | Commercial Observer: MediaMath Seals 4 WTC Deal This Morning Digital media buying platform MediaMath has sealed a 15-year deal to move from Midtown to 106,000 square feet at 4 World Trade Center.
|
| 07/21/14 | The Epoch Times: Software Company Relocates Headquarters to WTC MediaMath, which currently has 300 employees, will consolidate its three Manhattan offices into the WTC.
|
| 07/21/14 | Bloomberg: NYC Trade Center Tower Gets First Private-Sector Tenant MediaMath becomes the 4WTC's first non-government tenant
|
| 07/21/14 | Adotas: MediaMath Joins NYC Downtown's Growing New Economy With Move To 4 World Trade Center Silverstein Properties announced today that global technology company MediaMath has signed a 15-year, 106,000 square foot lease at 4 World Trade Center.
|
| 07/21/14 | GlobeSt.com: New 4 WTC Lease More Than Good Luck MediaMath signs lease to move headquarters Downtown
|
| 07/21/14 | Real Estate Weekly: Silverstein signs 100,000 s/f tech tenant at 4 WTC Silverstein Properties announced today that global technology company MediaMath has signed a 15-year, 106,000 s/f lease at 4 World Trade Center.
|
| 07/21/14 | amNewYork: MediaMath Signs Lease at 4 World Trade Center MediaMath, a growing digital company that specializes in marketing, will move its 300 employees into the 44th, 45th, and 46th floors of the building in early 2015.
|
| 07/21/14 | NJ.com: Digital marketing firm MediaMath leases space at WTC 4
|
| 07/21/14 | MediaPost: MediaMath To Make 4 World Trade Center Its New Home Silverstein Properties on Monday announced that MediaMath has signed a 15-year lease for 106,000 square feet of space at 4 World Trade Center
|
| 07/16/14 | Press Release: MediaMath Selects Headway Digital As Exclusive Representative in Latin American Region Partnership underscores MediaMath's commitment to global programmatic expansion
|
| 07/16/14 | adotas: MediaMath Selects Headway Digital As Exclusive Representative in Latin American Region MediaMath, creator of the TerminalOne Marketing Operating System for digital marketers, is expanding its reach to Latin America and has chosen global programmatic media company Headway Digital as its exclusive partner in the region.
|
| 07/09/14 | MediaPost: West Cary Group Taps MediaMath, Launches In-House Trading Desk West Cary Group, a Richmond, VA.-based marketing agency, this week announced it is using MediaMath's ad technology to create its own trading desk for programmatic ad buying.
|
| 07/08/14 | Press Release: West Cary Group, MediaMath Create Largest Black-Owned Trading Desk in U.S. West Cary Group (WCG), a minority-owned performance-based marketing communications and advertising agency, has joined forces with MediaMath to create the largest certified black-owned trading desk in the U.S.
|
| 06/23/14 | Press Release: MediaMath's Jenn Vlahavas To Provide Retailers with Best Practices For Achieving Omni-Channel Success Increasingly complex and comprised of multiple touchpoints, the consumer journey is no longer linear. Confronted by this multi-channel reality, retailers must leverage new technologies to reach and convert consumers into customers wherever they are most engaged. At the same time, these technologies also provide insights into consumer behavior before, during and after a campaign that can be leveraged for more effective engagement.
|
| 06/23/14 | Signal: Real-Time Key to Unlocking Full Benefits of Programmatic Ad Buying Today's marketers are faced with an overwhelming amount of ad inventory and audience fragmentation.
|
| 06/17/14 | AdExchanger: Partnering for Tech The Exchange Lab announced on Monday a partnership with MediaMath to that will expand the company's client access to MediaMath's technology.
|
| 06/17/14 | MediaPost: Exchange Lab Adds MediaMath To Growing List Of DSP Partners The Exchange Lab, a London-based programmatic ad marketplace, on Monday announce a partnership with MediaMath, a demand-side platform.
|
| 06/17/14 | CMO: Roy Morgan and Eyeota Take Consumer Segmentation Data to Global Programmatic Marketplace Partnership will see Roy Morgan's Helix Personas consumer segmentation and data integration tool to the programmatic advertising marketplace
|
| 06/17/14 | MediaTel: Chris Dobson Takes on Wider Role at The Exchange Lab The Exchange Lab, which has 250 clients across 29 markets, will kick-start its expansion plans by partnering with marketing technology company MediaMath.
|
| 06/16/14 | The Drum: The Exchange Lab's Chris Dobson takes executive chairman role as MediaMath deal announced The Exchange Lab and MediaMath have announced a partnership that will give The Exchange Lab's clients access to MediaMath technology.
|
| 06/16/14 | Digital Journal: Digital Marketing Industry Endorses MediaMath with Several Technology, Leadership and Growth Honors Recognizing MediaMath's incredible growth, technological innovation, creativity, and leadership position in a competitive digital marketing space, prominent industry organizations have awarded the company, as well as CEO and Co-Founder Joe Zawadzki, with a number of top honors.
|
| 06/16/14 | Marketing Magazine: MediaMath and The Exchange Lab Announce Partnership MediaMath has become the latest technology provider to be integrated into The Exchange Lab's data management and programmatic trading hub.
|
| 06/16/14 | Press Release: From Singapore to Seville, MediaMath Empowers Marketers Around the World MediaMath, a rapidly growing global company, is committed to empowering marketers the world over with its TerminalOne Marketing Operating System.
|
| 06/16/14 | Press Release: Digital Marketing Industry Endorses MediaMath with Several Technology, Leadership and Growth Honors Recognizing MediaMath's incredible growth, technological innovation, creativity, and leadership position in a competitive digital marketing space, prominent industry organizations have awarded the company, as well as CEO and Co-Founder Joe Zawadzki, with a number of top honors.
|
| 06/15/14 | WSJ: Now Ad Tech World Is Taking On Cannes For decades the agency world has descended on Cannes each summer to celebrate its finest work at the Cannes Lions International Festival of Creativity, starting Sunday. But in recent years the festival has become less about creativity, and more about the broader business of advertising.
|
| 06/11/14 | ExchangeWire: Navigating The Route To Clarity Greg Williams, Co-Founder and Senior Vice President of OPEN partnerships at MediaMath, acknowledges that the ad tech industry's lack of transparency, and jargon, has made it difficult for marketers to commit to investing their budgets into one platform or another.
|
| 06/10/14 | Marketing Magazine: MediaMath is Flush MediaMath now has $175MM to play with.
|
| 06/09/14 | AdAge: Ad-Tech Players Are Crashing Cannes Rubicon, TubeMogul, Others Find Riviera Ideal Place to Court Creatives, Agencies, Publishers
|
| 06/06/14 | ExchangeWire: MediaMath raises $175m war chest
|
| 06/06/14 | Video Ad News: Fortnight in Review: MediaMath's Mega-Raise MediaMath, a programmatic buying platform, announced a $73.5 million Series C financing round, led by Boston-based growth equity firm Spring Lake Equity Partners, formerly the private equity arm of Tudor Investment Corporation
|
| 06/06/14 | HispanicBusiness.com: MediaMath closes $73.5m series C financing round A $73.5m series C financing round has been closed by MediaMath, while also raised its debt facility to $105m.
|
| 06/05/14 | AdAge: Yieldbot Raises $18 Million to Advance Search-Style Display Buying Hot Week For Ad-Tech Companies Continues
|
| 06/05/14 | Research Magazine: New financing and debt facility hands MediaMath $175m in funding
|
| 06/05/14 | MediaJobs.com: New York ad tech startup MediaMath aims for international expansion with massive new cash injection Any product manager who knows about ad tech firms will have heard that stock values nose-dived late last year during a turbulent IPO season; but New York ad tech star MediaMath still managed to retain investor confidence this year and has just successfully closed a massive Series C round worth $73.5 million. It also raised its debt to $105 million.
|
| 06/04/14 | The Drum: MediaMath Raises More Than $175 In New Funding Round to Fuel Global Growth
|
| 06/04/14 | CMO Australia: MediaMath Raises US$175m to Accelerate Global DSP Growth
|
| 06/04/14 | Pulse 2.0: MediaMath raised over $175 million
|
| 06/04/14 | AltAssets: MediaMath Secures $73.5m in Spring Lake-led Series C
|
| 06/04/14 | MR Web: MediaMath Nets $73.5m Investment
|
| 06/04/14 | iStreet Wire: MediaMath Declares a $73.5M Series C Financing Round
|
| 06/03/14 | Forbes: The Market's Hammering Ad Tech Again, So Big Private Shops Go Back To The Well MediaMath announcing a combined fresh funding of a whopping $175 million, $73.5 million of that in a Series C round led by growth equity firm Spring Lake Equity Partners, the rest a large debt facility led by Silicon Valley Bank.
|
| 06/03/14 | Press Release: MediaMath Raises More Than $175 Million to Fund Global Growth of its Digital Marketing Operating System Spring Lake Equity Partners Leads Latest Round as Demand for End-to-End Enterprise Marketing Platform Accelerates
|
| 06/03/14 | AdAge: MediaMath Raises Huge $73.5 Million Series C Round A Massive Funding Round As Ad-Tech Stocks Wobble
|
| 06/03/14 | MediaPost: MediaMath Raises $73.5M, Increases Debt Facility To $105M The Series C round of funding was led by Boston-based Spring Lake Equity Partners, which was formerly the private equity arm of Tudor Investment Corporation.
|
| 06/03/14 | Press Release: MediaMath Unveils New Brand Positioning Illustrating its Unique Approach to Marketing 'Performance Reimagined. Marketing Reengineered.,' the new positioning introduced by MediaMath exemplifies the company's commitment to helping marketers drive transformative results through the use of technology and math.
|
| 06/03/14 | MediaPost: MediaMath Closes $73.5 Million Funding, Plans To Expand Global Presence MediaMath closed another round of funding led by Boston-based growth equity firm Spring Lake Equity Partners, formerly the private-equity arm of Tudor Investment.
|
| 06/03/14 | AdExchanger: More Money For MediaMath: Ad Tech Firm Nets $73.5M After Three-Year Funding Hiatus MediaMath received $73.5 million in Series C funding, led by Spring Lake Equity Partners, bringing its total to $175 million.
|
| 06/03/14 | TechCrunch: Digital Ad Company MediaMath Raises Another $73.5M, Plus $105M In Debt MediaMath, which offers tools for ad-buying, data management, and other aspects of digital marketing, announced today that it has raised more than $175 million in additional funding, including a $73.5 million Series C and a $105 million debt facility.
|
| 06/03/14 | Adotas: MediaMath Raises More Than $175 Million, Unveils New Brand Positioning
|
| 06/03/14 | Business Insider: Adtech Company MediaMath Raised $73.5 million Series C Investment Round
|
| 06/03/14 | Digital Media Wire: MediaMath Raises Over $175 Million
|
| 06/03/14 | FinSMEs: MediaMath Raises $175M MediaMath, developer of the TerminalOne Marketing Operating Systemâ„¢ for digital marketers, raised a total funding of more than $175 million
|
| 06/03/14 | Performance Insider: MediaMath Brings Investment Up to $175 Million with Latest Funding Round MediaMath has taken a big step towards securing a promising future for its TerminalOne Marketing Operating System by announcing combined fresh funding of $175 million.
|
| 06/03/14 | New York Business Journal: Private investors give big vote of confidence to MediaMath With an eye on acquisitions and tackling worldwide markets, digital ad-buying company MediaMath raised $73.5 million in new equity financing, the company announced today. It also took out an additional $105 million in debt for a total of $175 million in new capital.
|
| 06/03/14 | peHUB: MediaMath nabs more than $175 mln in funding
|
| 06/03/14 | The Wall Street Journal: For Private Ad Tech Firms, The Money Keeps Flowing MediaMath, which helps automate the process of buying online advertising, announced Tuesday it raised $73.5 million in a Series C financing round and increased its debt financing facility to $105 million.
|
| 06/03/14 | MarketWatch: MediaMath Raises More Than $175 Million to Fund Global Growth of its Digital Marketing Operating System
|
| 06/03/14 | FinSMEs: MediaMath Raises $175M
|
| 06/03/14 | New York Business Journal
|
| 06/03/14 | Dow Jones Private Equity and Venture Capital: MediaMath Raises $73.5M Series C Round
|
| 06/03/14 | IT Business Net: MediaMath Unveils New Brand Positioning Illustrating its Unique Approach to Marketing 'Performance Reimagined. Marketing Reengineered.,' the new positioning introduced today by MediaMath, the creator of the TerminalOne Marketing Operating System for digital marketers, exemplifies the company's commitment to helping marketers drive transformative results through the use of technology and math.
|
| 05/30/14 | Marketing Week: Getting to grips with marketing automation Marketers need to get to grips with marketing automation or risk becoming an endangered species, but they should not get complacent either and let the technology do all the work.
|
| 05/30/14 | Proactive Investors Australia: Adslot Signs Extended Contract with World's Largest Media Buyer
|
| 05/22/14 | Press Release: MediaMath Launches New Blog to Engage the Engineering World The new blog will serve as a public platform for the MediaMath engineering and product teams to communicate with the global engineering community.
|
| 05/22/14 | MediaMath Launches Blog For Ad Tech's Engineering Community
|
| 05/21/14 | Press Release: MediaMath's Joe Zawadzki Joins Retail Leaders to Discuss How Marketing Technology is Revolutionizing E-Commerce Sixth Annual LUMA Partners' Digital Media Summit (DMS) is Destination for Decision Makers
|
| 05/21/14 | Press Release: MediaMath's Greg Williams To Promote a Seamless Approach to Digital Video for Marketers at OMMA Video
|
| 05/21/14 | Press Release: New MediaMath Blog Series Supports Readers Looking To Boost Their Programmatic Prowess
|
| 05/21/14 | Ghostery: The Forecast May 2014 Edition - The CMO and CIO's Love Child and Other Stories Rachel Meranus, SVP of Marketing at Mediamath, discusses goal-based marketing, aligning online and offline strategies, and the evolving roles of decision makers
|
| 05/20/14 | Press Release: MediaMath's Joe Zawadzki Joins Digital Marketing Leaders to Discuss Industry Self-Regulation at the NAI Annual Member Summit 2014
|
| 05/19/14 | AdAge: Performance Reimagined. Marketing Reengineered
|
| 05/19/14 | Press Release: EY Announces Finalists for EY Entrepreneur of the Year 2014 in New York MediaMath's CEO has made the list of finalists for EY's Entrepreneur of the Year 2014.
|
| 05/19/14 | Digiday: Join Digiday and MediaMath in Cannes for 'Cocktails and Lies'
|
| 05/16/14 | Proactive Investors Australia: Adslot Reveals Global Partnership with MediaMath
|
| 05/14/14 | iMedia Connection: MediaMath Introduced its Self-Service Twitter Tailored Audiences App
|
| 05/09/14 | AdExchanger: MediaMath's Twitter App
|
| 05/08/14 | AdWeek: MediaMath Adds Twitter Integration; Programmatic ad buying goes social Users of MediaMath's TerminalOne can now use their data to leverage the power of Twitter.
|
| 05/08/14 | Press Release: New MediaMath App Enables Advertisers to Use First Party Data to Reach Target Consumers on Twitter Marketers can seamlessly develop and export custom audiences for stronger retargeting strategies across Twitter's active users
|
| 05/08/14 | MediaMath Launches App For Twitter Ads, Lets Marketers Use First-Party Data MediaMath's self-service app is allows TerminalOne users to create custom audiences.
|
| 05/07/14 | Press release: MediaMath and Eyeota Announce Partnership to Deliver Enhanced Audience Insights and Targeting in APAC and EMEA MediaMath, the creator of the TerminalOne Marketing Operating System for digital marketers, today announced a strategic partnership with Eyeota, the leading source of 3rd-party audience targeting, that will enable MediaMath platform users to benefit from Eyeota's proprietary data store of over 200 million active unique users in APAC and EMEA.
|
| 05/01/14 | MediaMath extends global reach with new Japan office MediaMath is opening a new office in Tokyo to enhance its presence in Japan and strengthen its foothold in APAC.
|
| 04/30/14 | MediaMath Raises the Bar on Programmatic Video With online video ad spending on the rise, MediaMath has augmented its programmatic video offering
|
| 04/29/14 | NY Times: Accounts & People of Note in the Advertising Industry MediaMath's Dave Reed named MD of EMEA
|
| 04/28/14 | MediaMath in Marketing Magazine: Digital Dilemmas: How do I measure the effectiveness of my digital investment? This month, our expert examines the best ways of tracking the ROI of online strategies across many consumer touchpoints.
|
| 04/28/14 | Mobile Marketing: MediaMath Acquires Tactads Tactads' technology will be integrated into MediaMath's demand-side platform TerminalOne and allow advertisers to communicate more effectively across multiple devices.
|
| 04/28/14 | Press Release: MediaMath's Mike Lamb Joins Digiday's Brian Morrissey for a Fireside Chat on Content Marketing at Digiday Brand Summit MediaMath Chief Commercial Officer and Digiday Editor-in-Chief Brian Morrissey have a fireside chat at the Digiday Brand Summit
|
| 04/26/14 | The Drum: MediaMath buys cookie-less targeting company Tactads Tactads' technology will be integrated into MediaMath's demand-side platform TerminalOne and allow advertisers to communicate more effectively across multiple devices
|
| 04/25/14 | MrWeb: MediaMath Buys French Targeting Firm Tactads US-based digital media buying platform MediaMath has acquired Tactads, a firm providing cookie-less and cross-device ad targeting technologies
|
| 04/25/14 | Marketing Dive: MediaMath continues mobile expansion with Tactads acquisition MediaMath has announced its acquisition of French cookieless and cross-device targeting technology firm Tactads
|
| 04/25/14 | MarketingVox: Cookiepocalypse Causes Tech Acquisition MediaMath acquires Tactads to improve cross-device targeting
|
| 04/25/14 | Digital Market Asia: MediaMath Acquires Tactads to Address Cookieless Environments The technology will provide advertisers the ability to communicate with consumers and unify marketing efforts across smartphone, tablet, laptop, desktop and other devices that are bereft of cookie based targeting at present.
|
| 04/24/14 | Ad-Exchange.fr: La DSP MediaMath propose 60 milliards d'impressions videos La plateforme Demand-Side (DSP) americaine MediaMath joue a fond la carte de la video, en signant un certain nombre de partenariats avec des places de marche fournissant ce type d'inventaire.
|
| 04/24/14 | AdExchanger: MediaMath Acquires Another Piece Of Its Cross-Device Puzzle: Tactads Tactads is another piece of the puzzle for MediaMath's ConnectedID, a technology designed to bridge the various signals MediaMath uses to target, with the signals media companies, ad exchanges and advertisers use to reach consumers.
|
| 04/24/14 | Press Release: MediaMath Acquires Tactads to Enable Cookieless, Cross-Device Targeting and Measurement Tactads acquisition is part of MediaMath's larger strategy to enable marketers to engage with consumers across all device
|
| 04/24/14 | AdAge: As Consumers Go Mobile, MediaMath Buys a Cross-Device Targeting Company Tactads Brought in to Enhance 'ConnectedID' Tech
|
| 04/24/14 | Communique de presse: MediaMath acquiert Tactads pour ses technologies de ciblage et d'analytiques fonctionnant sans cookies et cross-device L'acquisition de Tactads fait partie de la strategie de MediaMath de faciliter aux equipes marketing l'acces a leurs audiences sur de multiples ecrans
|
| 04/24/14 | MediaPost: MediaMath Acquires Cookie-less Targeting Company Tactads MediaMath on Thursday announced its acquisition of Tactads, a company that provides cookie-less and cross-device targeting tech
|
| 04/24/14 | Ad-Exchange.fr: Tracking sans cookie: MediaMath met la main sur le nantais Tactads C'est un savoir-faire technologique que MediaMath est venu chercher dans le domaine du multecran et donc de la capacité de cibler les internautes qui ne disposent pas de cookie sur leurs terminaux mobiles (smartphone ou tablette).
|
| 04/24/14 | FrenchWeb: Ciblage publicitaire : la start-up nantaise Tactads rachetee par la Americain MediaMath MediaMath compte ameliorer son service TerminalOne Marketing Operating System grace a cette prise de contrôle.
|
| 04/24/14 | Adotas: MediaMath Acquires Tactads To Enable Cookieless, Cross-Device Targeting And Measurement
|
| 04/23/14 | Video Ad News: MediaMath Begins Its Programmatic Video Push MediaMath ramps up its programmatic video offering
|
| 04/23/14 | Campaign Asia: MediaMath Adds Global Scale, Functionality and Analytics to Programmatic Video Offering MediaMath enhances its programmatic video offering
|
| 04/22/14 | AdWeek: MediaMath Adds Several Ad Exchanges; Clients can now choose from DoubleClick Ad Exchange, BrightRoll AdWeek announces MediaMath's addition of video inventory to TerminalOne, improving scale and value to the its central Marketing Operating System.
|
| 04/22/14 | Press Release: MediaMath Adds Global Scale, Functionality and Analytics to Programmatic Video Offering Addition of international video supply partners creates unparalleled, multi-channel global reach for TerminalOne users
|
| 04/22/14 | MediaPost: MediaMath Inks Deals With Major Video Supply Partners MediaMath on Tuesday announced partnerships with some of the biggest video ad supply partners in the industry in an effort to give media buyers access to global video ad inventory.
|
| 04/22/14 | MediaPost: The Ad Tech Industry's Push Toward Omni- MediaMath aims to give marketers a "single, omni-channel platform to communicate with consumers across multiple touch points."
|
| 04/22/14 | MediaPost: Yieldex Dons Buy-Side Uniform, Launches Programmatic Direct Platform Yieldex partnered with multiple trading desks and demand-side platforms (DSPs), including MediaMath. Advertisers can access the platform through those partners or by working with Yieldex directly.
|
| 04/22/14 | AdExchanger: New Yields For Yieldex In Programmatic Direct Headlines indicate growing interest in the programmatic direct space, including the recent news that MediaMath set up a programmatic direct buying initiative
|
| 04/17/14 | YPO: 4 Innovative Leaders Win YPO Marketing Awards MediaMath and Joe Zawadzki won YPO's inaugural 'Most Innovative Media Marketing 2013' award for its 'Future is Counting on Us' campaign.
|
| 04/15/14 | Mashable: 'I Can't Recognize Everyone Anymore': Life at a Fast-Growing Startup For their new series, The First 100, Mashable found the first 100 employees at 100 startups and small businesses. These 100 people jumped on the rocket ship, including MediaMath's Michael Hauptman, #98.
|
| 04/11/14 | The Drum: Three is the Magic Number - The Powerful Triumvirate of Advertisers, Agencies and Ad Tech Ahead of the Drum's first ever Digital Trading Awards awards sponsor MediaMath's chief revenue officer Erich Wasserman talks about what it will take to make the programmatic trading ecosystem continue to thrive and grow.
|
| 04/10/14 | Press Release: PulsePoint Launches Customised Programmatic Solutions in the UK to Establish One of the World's Largest Customised Private Marketplaces MediaMath Signs as PulsePoint's First CPS Partner Globally to Help Bring Richer Targeting, and Greater Scale and Efficiency to Brands
|
| 04/10/14 | AdExchanger: PulsePoint Partners With MediaMath on Custom Programmatic Targeting Ad exchange operator PulsePoint is trying to find a middle ground between private exchanges, which often require more scale than smaller publishers can manage, and real-time bidding (RTB) platforms, which tend to attract more performance marketers than brand campaigns
|
| 04/10/14 | AdExchanger: As Competitors Focus On Tech, Epsilon Is All About Services Of the three legacy data-marketing services companies, Epsilon has been the quietest in media and advertising services.
|
| 04/10/14 | Recapping the Argyle Executive Marketing Forum Brightcove's Courtney Pierce shared her experience participating in the Argyle Executive Marketing Forum alongside panelists from Harper Collins, QVC, Maidenform and MediaMath.
|
| 04/09/14 | Campaign Asia: adingo Integrates with MediaMath adingo, a Japanese digital marketing technology company, today announced the integration of Fluct, its sell-side platform, with MediaMath's TerminalOne Operating System for digital marketers, to deliver even more quality impressions to global advertisers
|
| 04/08/14 | Cynopsis Digital Daily Recap: Ad Platforms Cynopsis Digital highlights MediaMath's automated guaranteed partners.
|
| 04/07/14 | Press Release: MediaMath Partners With Yahoo, Microsoft and iSocket to Launch Automated Guaranteed Premium Media Buying Within TerminalOne Shiny Ads and Yieldex Integrations Coming Soon
|
| 04/07/14 | AdExchanger: MediaMath Plugs Into Yahoo, Microsoft And Others For Guaranteed Inventory Access MediaMath partners with Yahoo, Microsoft, iSocket, ShinyAds and Yieldex to offer programmatic access to guaranteed inventory.
|
| 04/07/14 | MediaMath Goes 'Programmatic Direct' For Premium Inventory, Partners With Yahoo, Microsoft, iSocket In a bid to automate "premium" display media-buying, MediaMath on Monday announced partnerships with a host of inventory suppliers, including Yahoo and Microsoft. Other partners include iSocket, Shiny Ads and Yieldex.
|
| 04/07/14 | MSFT and Yahoo Do The Robot for Premium MarketingVox covers MediaMath's announcement of its Automated Guaranteed partnerships
|
| 04/07/14 | Adotas: MediaMath Partners With Yahoo, Microsoft And ISocket To Offer Automated, Guaranteed Premium Media Buying
|
| 04/03/14 | AdExchanger: Spredfast and Mass Relevance Merge; Media Converges In The Digital Space MediaMath's hire of Dave Reed as Managing Director for EMEA was mentioned in the "You're Hired!" section as part of the news round-up feature on AdExchanger.
|
| 04/02/14 | The Drum: Programmatic firm MediaMath names Dave Reed as managing director EMEA Programmatic technology firm MediaMath has appointed Dave Reed as managing director for EMEA.
Reed, who has been at the company for six years, moves from his SVP strategic solutions role in the US to take up the London position.
|
| 04/02/14 | Press Release: MediaMath Announces Dave Reed as New EMEA Managing Director After six years with MediaMath, Dave Reed takes on the role of MD EMEA to drive additional success with existing European clients and develop new opportunities and partnerships.
|
| 04/02/14 | ExchangeWire: When Ad Tech Arrived At Ad Week ExchangeWire mentions Erich Wasserman, Chief Revenue Officer and Co-Founder at MediaMath who held a thought leadership session at Ad Week Europe 2014.
|
| 04/02/14 | M&M Global: MediaMath appoints new EMEA MD MediaMath, the digital marketing technology company, has appointed Dave Reed as Managing Director for EMEA.
|
| 04/01/14 | Zebestof quintuples its sales and role in 2013 with the DSP MediaMath Zebestof talks to Ad-Exchange.fr about its growth since working with MediaMath, as well as becoming a platinum-certified buyer through MediaMath's OPEN program.
|
| 03/28/14 | News Byte: Epsilon Launches Advanced Digital Solutions Practice MediaMath partner Epsilon launches its Advanced Digital Solutions Practice, an offshoot of a data-driven media business.
|
| 03/27/14 | #AWEurope Podcast: Interview with Erich Wasserman, MediaMath MediaMath CRO Erich Wasserman shares his perspective and path that led him to co-found MediaMath. Read the article and listen to the podcast here.
|
| 03/26/14 | MediaMath nominated Best Ad-Tech Platform (buy-side) for The Drum Digital Trading Awards 2014 MediaMath has been shortlisted for the "Best Ad-Tech Platform (buy-side)" category as part of The Drum Digital Trading Awards 2014, which takes place on 24 April. Other nominees in the category include Captify, The Exchange Lab, DataXu and TubeMogul.
|
| 03/26/14 | Gartner: How Real is Real Time Marketing? Richard Fouts, Research Vice President at Gartner, talks about how using data (much of it unavailable, until now) to make decisions in real time is becoming the new norm.
|
| 03/25/14 | State of Advertising: From Programmatic Scale to Programmatic Sophistication TIm Cadogen, the CEO of OpenX, talks about the state of advertising. His post is part of a series in which LinkedIn Influencers analyze the state and future of their industry.
|
| 03/24/14 | Why Programmatic "In-House" Is Gaining Favor With Marketers AdExchanger's Kelly Liykasa reports on a key trend of the Programmatic I/O conference - why "self-serveprogrammatic media buying is gaining favor with the in-house marketing set."
|
| 03/24/14 | Press Release: MediaMath Uncovers Key Challenges and Opportunities in Digital Shopper Marketing MediaMath's new white paper offers blueprint for shopper marketing success in 2014 based on three leading CPG brands' experiences
|
| 03/21/14 | M.B.A.s flock to tech scene Crain's notes how an M.B.A. grad is tapping what they learned at MediaMath to launch their own startups and doing quite well at it
|
| 03/13/14 | AdExchanger: Why Programmatic Is A Cyborg AdExchanger's Ryan Joe attended Premium Programmatic 360, hosted by Sonobi and MediaMath, and shared highlights from the event's panel which brought advertisers, agencies and publishers to the table to discuss programmatic.
|
| 03/12/14 | Marketing Week: Behavioural targeting: plainer sailing to your target destination Delivering video campaigns programmatically also allows for more relevant targeting, as online florist Serenata Flowers found when it began optimising, targeting and executing video campaigns through digital marketer MediaMath.
|
| 03/12/14 | Crain's Q&A: How to scale your firm and keep its culture MediaMath CEO Joe Zawadzki offers advice on retaining culture in a rapidly growing environment
|
| 03/11/14 | MediaMath Launches OPEN Buyer Certification Program Greg Williams talks to The Makegood about the OPEN Buyer Certification program, why it was developed and how it addresses a need for buyers in the industry
|
| 03/05/14 | Press Release: MediaMath's Matt Spiegel to Advise Retail Marketers on How to Lay the Groundwork for Programmatic Success at eTail West Session Will Provide Actionable Best Practices for Retailers Seeking to Harness the Power of Data
|
| 02/25/14 | New Programmatic Trading Desk Will Serve Multicultural Advertisers Cipher launched the trading desk in conjunction with MediaMath service layer Huddled Masses Media and The NorthStar Group.
|
| 02/24/14 | Key data trends for marketers MediaMath's Chief Revenue Officer, Erich Wasserman, explains the key trends that marketers should have on their radar in the coming months to ensure they stay ahead of the curve
|
| 02/24/14 | MediaMath in Campaign Asia: Building the industry's operating system MediaMath co-founder and new global chief revenue officer Erich Wasserman shares the ad-tech firm's history and its ambition to streamline marketers' workflow. By Emily Tan, Campaign Asia, February 2014 issue.
|
| 02/21/14 | Google Acquires Spider.io, Turns Up The Heat On Ad Fraud Well Known Anti-Malware Team Will Fight Bots For Google
|
| 02/20/14 | MediaMath in Campaign Asia: Commoditisation, hacking and pitch fever: Media360Asia highlights Media360Asia, an invitation-only summit hosted by Campaign Asia-Pacific, took place yesterday at the JW Marriott.
|
| 02/19/14 | Press Release: Sonobi and MediaMath Join Forces to Enable Premium Programmatic Media Buying Sonobi today announced its strategic partnership with MediaMath to provide advertisers direct, programmatic access to a new class of certified premium inventory.
|
| 02/13/14 | The powerful triumvirate of advertisers, agencies, and ad tech Three's not a crowd. Three's company. MediaMath's Michael Lamb discusses why advertisers, agencies, and ad tech companies need to come together as an industry, in a new article published in iMediaConnection.
|
| 02/12/14 | AdExchanger News Round-Up AdExchanger covers the news of MediaMath's Singapore office opening.
|
| 02/11/14 | MediaMath's Michael Lamb on Shaping the Future of Digital Marketing The Makegood recently spoke with Lamb about his new position at MediaMath, and his thoughts on the industry.
|
| 02/11/14 | MediaMath opens Singapore office MediaMath opens regional office in Singapore to aid further expansion into the APAC market.
|
| 02/11/14 | MediaMath Opens Office in Singapore MediaPost covers MediaMath's expansion in APAC
|
| 02/11/14 | PulsePoint Partners With MediaMath On Custom Programmatic Targeting PulsePoint began its partnership late last year with demand-side platform (DSP) MediaMath to offer narrow audience segments that can be combined with contextual targeting for what PulsePoint is calling its Custom Programmatic Solution (CPS).
|
| 02/10/14 | Press Release: MediaMath Expands Global Footprint with Office Opening in Singapore Rapid expansion in APAC sees MediaMath establish regional hub
|
| 02/10/14 | MediaMath expands global footprint with office opening in Singapore Digital marketing technology company MediaMath has today announced the opening of a regional office in Singapore to aid further expansion into the APAC market.
|
| 02/10/14 | MediaMath Expands Global Footprint with Office Opening in Singapore Rapid expansion in APAC sees MediaMath establish regional hub
|
| 02/10/14 | Consortium of Advertisers and Publishers Leverage Technology and Consumer Insights to Create Powerful, Multicultural Advertising Exchange MediaMath certified-buyer Huddled Masses Media together with The Cipher Group and The NorthStar Group announced the first-ever private multicultural advertising exchange.
|
| 02/10/14 | Google, Yahoo, And Other Industry Leaders Donate IAB.com To IAB Adotas covers the news of the charitable donation made by industry leaders to the IAB
|
| 02/09/14 | IAB Receives Charitable Donation From Leading Digital Advertising Companies Industry Leaders Present IAB With Top-Level Domain to Enhance Global Brand Awareness Online
|
| 02/09/14 | Ad Leaders Donate IAB Domain Name To Interactive Advertising Bureau MediaMath and other leading companies donated the iab.com domain name to the Interactive Advertising Bureau Sunday during the IAB Annual Leadership Meeting.
|
| 02/07/14 | Press Release: MediaMath's Edwin Lee Teaches Marketers How Technology and Advertising Build More Meaningful Brand Experiences at iMedia Brand Summit MediaMath Vice President of Strategic Accounts Edwin Lee will shared blueprint for brand marketers seeking to build more engaging brand experiences through programmatic media buying at the iMedia Brand Summit
|
| 02/05/14 | Specific Media Deals Into The Programmatic Game, But Can It Play?
|
| 02/04/14 | How To Use RTB For Targeted Reach Instead Of Retargeting In his article for AdExchanger's Data-Driven Thinking column, CEO of Rare Crowds Eric Picard, makes mention of MediaMath's platform capabilities to identify target audiences and improve campaign performance.
|
| 01/24/14 | Eleven Ad-Tech Visionaries, Part II Joe Zawadzki named #1 ad tech visionary by The Rayno Report contributor, Corey Kronengold
|
| 01/23/14 | Press Release: MediaMath's OPEN Certification Program Recognizes Buyers That Demonstrate Programmatic Expertise and Commitment to Industry Innovation Epsilon, the First, Platinum-Certified Buyer, Acknowledged for High Level of Strategic Engagement With MediaMath and Its Technology
|
| 01/23/14 | MediaMath Unveils Certification Program For Programmatic Buyers MediaPost's Tyler Loechner announces MediaMath's OPEN Buyer Certification program on RTM Daily
|
| 01/21/14 | PulsePoint Launches CPS, A Programmatic Brand Solution Creating the World's Largest Private Marketplace for Customized Audiences MediaMath Signs on as First CPS Partner for Richer Targeting and Improved Data Visibility; Brands and Agencies Can Now Access over a Million Combinations of Unique Audience Segments with the Efficiency of a Global Programmatic Exchange.
|
| 01/13/14 | Women in tech: glass ceiling or window of opportunity? MediaMath SVP Jenna Griffith discusses the balancing act of being a successful woman in the ad tech industry and mother of two
|
| 01/10/14 | Media scale from programmatic trading is 'unprecedented', says MediaMath's Erich Wasserman after global CRO appointment The media scale proposition on offer from programmatic buying is "unprecedented" in digital advertising history, MediaMath's Eric Wasserman said as it was announced he has taken on the role of global chief revenue officer for the company
|
| 01/10/14 | The Drum's New Year Honours Erich Wasserman, MediaMath's Global CRO, was named one of The Drum's unsung heroes of 2013
|
| 01/09/14 | Cynopsis Digital - Exec Moves Cynopsis Media covers Erich Wasserman's move to Global Chief Revenue Officer of MediaMath in their digital briefing
|
| 01/09/14 | Report: Brands Will Favor Digital Ad Campaigns Over Sponsorships In 2014 Business Insider includes appointment of Erich Wasserman as MediaMath's Global CRO in their Advertising Brief
|
| 01/09/14 | MediaMath Announces Appointment of Co-Founder Erich Wasserman as Global Chief Revenue Officer AdOps Online covers MediaMath's announcement of Erich Wasserman to Global CRO
|
| 01/09/14 | 23 Thought Leaders Offer 51 Predictions for 2014 MediaMath's SVP of Marketing, Rachel Meranus, gives ADOTAS predictions on programmatic strategies for 2014
|
| 01/08/14 | Press Release: MediaMath Announces Appointment of Co-Founder Erich Wasserman as Global Chief Revenue Officer Wasserman comes to this role after three years as GM EMEA & APAC.
|
| 01/08/14 | MediaMath announces appointment of co-founder Erich Wasserman as chief revenue officer M&M Global shares the news of Erich Wasserman's new role as global CRO
|
| 01/08/14 | MediaMath Co-Founder Wasserman Expands International Portfolio As Global CRO AdExchanger's David Kaplan speaks to MediaMath Co-founder Erich Wasserman who is expanding his responsibilities as GM for the EMEA/APAC regions, which the company says accounts for more than half its total billings, to become the company's first global CRO.
|
| 01/08/14 | WTF is a Demand-Side Platform? Digiday explains - in as plain English as possible - on what DSPs are, and what they actually do
|
| 01/08/14 | Media Life Magazine - People Media Life Magazine covers Erich Wasserman's appointment as MediaMath Global CRO
|
| 01/08/14 | MediaMath Makes an Executive Appointment Internet Retailer covers Erich Wasserman appointment as Global CRO
|
| 01/08/14 | Coming in 2014: More Video, More Data, More Wearable Media MediaShift editor predicts data will only continue to grow in importance, noting that MediaMath and others have Ph.D statisticians as executives
|
| 01/05/14 | The Things That Should Happen In Ad Tech In 2014... But Probably Won't ExchangeWire EMEA speculates on what will happen in ad tech in 2014
|
| 01/02/14 | Get The Last Bits Of Cash From Holiday Wallets Business2Community shares MediaMath's thoughts on how retailers continue to drive sales through the new year and continue the holiday shopping momentum?
|
| 12/30/13 | Big Data In 2014: Top Technologies, Trends What will the next year hold for big data? InformationWeek shares what industry heavyweights - including MediaMath's Ari Buchalter - predict.
|
| 12/23/13 | Two experts weigh in on the importance of data for 2014 MediaMath's Ari Buchalter shares his 2014 predictions surrounding big data with BizReport
|
| 12/23/13 | The Unraveling Ad Server Relationship AdExchanger's Joanna O'Connell shares her perspective on the news of Yahoo!'s opening up guaranteed inventory to Demand-Side Platforms (DSPs) with enormous interest.
|
| 12/18/13 | Amazon Web Services Makes Amazon Kinesis Available to All Customers Customers, including Bizo, MediaMath, and Supercell, used the Amazon Kinesis limited preview to power real-time streaming data applications
|
| 12/17/13 | Yahoo Strikes DSP Deals For Guaranteed Inventory -- But Right Media's Value Remains A Mystery Yahoo is making an unspecified portion of its reserved inventory available to demand-side platforms (DSPs), months after display rivals like AOL pledged to put its guaranteed placements on exchanges.
|
| 12/17/13 | Yahoo Gets More Programmatic Yahoo announced the expansion of its programmatic advertising capabilities for display inventory, welcoming demand-side platforms MediaMath, DoubleClick Bid Manager and The Trade Desk as new partners.
|
| 12/16/13 | Announcing New Partners with Yahoo Programmatic Guaranteed MediaMath has integrated as a launch partner with Yahoo to access guaranteed inventory through our advertising platform
|
| 12/16/13 | Yahoo Names Initial Programmatic Partners Yahoo announced that MediaMath, DoubleClick Bid Manager, and The Trade Desk, Inc. have integrated as launch partners with its programmatic premium ad platform launched in September.
|
| 12/16/13 | Yahoo! Announces New 'Programmatic Guaranteed' Partners MediaMath has integrated as launch partners with Yahoo to access guaranteed inventory through our advertising platform
|
| 12/16/13 | Yahoo Expands Programmatic Capabilities With New DSP Partnerships Yahoo announced it is expanding access to new programmatic buying capabilities for its display inventory.
|
| 12/16/13 | Yahoo Expands Programmatic Capabilities With New DSP Partnerships MediaMath joins as one of Yahoo's launch partners to give advertisers self serve access to guaranteed ad inventory on Yahoo sites
|
| 12/12/13 | Press Release: MediaMath Ranked Among Top Ten Best Medium-Sized Companies to Work For in 2014, a Glassdoor Employees' Choice Award At Number 6, MediaMath Is 2nd Highest Ranked NY-Based Company
|
| 12/11/13 | Press Release: MediaMath's Matt Spiegel Teaches Marketers How to Turn Data Into Results at Brand Innovators Big Data Summit During a keynote presentation at Brand Innovators Big Data: The DNA of Big Data, Matt Spiegel, MediaMath SVP, GMA Americas discussed with attendees the importance of activating big data.
|
| 12/11/13 | Hot Ad Tech Firm Mediaocean Sees IPO In 2014, Refreshes Its Product Lineup Mediaocean, the fast-growing middleman handling $130 billion of advertising industry spending each year, has grown up processing ad buys separately on both digital sites and apps and more traditional radio and television networks.
|
| 12/10/13 | MediaMath Planning Expansion Of Cambridge Office MediaPost covers the Boston Business Journal story about MediaMath's growth in the Boston area
|
| 12/09/13 | "Cookie Deletion, Data Control & Growing ROI Online," by Erich Wasserman, Co-founder, GM EMEA & APAC, MediaMath Data management is core to digital strategy today. Sophisticated marketers know that proper usage of their data is key to customer retention and upsell, and also provides the foundation required to gain new customers and grow business.
|
| 12/09/13 | The Guardian's Programmatic Play: Performance First, 'Premium' Second Just over two months ago, UK-based news outlet The Guardian unveiled the biggest step it has taken after four years of operating in the programmatic space: it opened its own publisher-side "trading desk" with the help of MediaMath.
|
| 12/09/13 | NY ad tech firm MediaMath plans growth in Cambridge Boston Business Journal profiles MediaMath and its plans to expand its engineering-focused office in Cambridge
|
| 12/05/13 | In Programmatic, No One is an 'Agency' The news that Merkle and other data providers are now offering some of the services characteristically offered by agencies raises a few questions. Is Merkle an agency? Is a platform like MediaMath an agency? Is IXI an agency? In short, the answers to these questions are yes, no, and no.
|
| 11/19/13 | MediaMath, Once A DSP, Sees Clients Are Responding More To 'Marketing OS Mike Lamb talks to AdExchanger to discuss his new role as Chief Commercial Officer and the evolution of the company.
|
| 11/18/13 | Guardian's Gentry: MediaMath Turns Rivals' Readers In To Our Eyeballs While many news publishers have eyed the rise of so-called "programmatic" automated online ad trading with skepticism, Guardian News & Media has "embraced" the approach for four years.
|
| 11/18/13 | NY Times: Accounts and People of Note in the Advertising Industry Michael Lamb joined MediaMath, New York, in a new post, chief commercial officer. He had been a partner in the New York office of McKinsey & Company.
|
| 11/18/13 | Ad Tech's Master Builder Iponweb Expands to Agencies, Marketers, Publishers MediaMath's Joe Zawadzki comments Iponweb's expansion into building custom ad technology for new types of customers: advertisers, agencies and publishers
|
| 11/15/13 | MediaMath's Matt Spiegel to Share Insights Into RTB's Evolution at OMMA RTB Chicago Joins Industry Peers to Discuss Tapping RTB's Emerging Customer Acquisition Capabilities
|
| 11/14/13 | iMediaConnection: The end of the point-solution mindset Point solutions no longer make sense for marketers looking to build an enterprise marketing practice. Here's how to adapt in the ever-changing world of ad tech.
|
| 11/14/13 | An Angel in New York: Joe Zawadzki Joe Zawadzki is his name and online marketing is his game. In 2007, Zawadzki founded MediaMath, the first demand-side platform in the online marketing industry...
|
| 11/14/13 | London Loves Business: We all know data should be at the heart of growth strategy. So are you employing the data analyst talent to manage it? Why a good analyst could be your most valuable hire
|
| 11/13/13 | Mobile Marketing Magazine: Listen to Our Interview with MediaMath's Erich Wasserman David Murphy talks to MediaMath co-founder, Erich Wasserman, about the firm's omnichannel marketing solution.
|
| 11/13/13 | MediaMath Ranked as Top 100 Company on Deloitte's 2013 Technology Fast 500 List Deloitte Ranks Fastest Growing Companies in North America Based on Revenue Growth From 2008 to 2012
|
| 11/12/13 | MediaMath Appoints Industry Pioneer Michael Lamb as Chief Commercial Officer Former McKinsey & Company Partner, [x + 1] Co-Founder to Lead Corporate Strategy & Development
|
| 11/12/13 | MediaMath's General Counsel Brian Miller to Address Social Media Governance at NY In-House Counsel Event The New York In-House Counsel hosts a panel entitled "Social Media, Privacy and Internal Corporate Governance" to address the social media and privacy concerns that frequently arise in the corporate environment.
|
| 11/12/13 | MediaMath Launches Retail Blog Series To Help Marketers Stand Out During Peak Shopping Season In order to help them create more memorable and effective shopper experiences, MediaMath launched its new blog series to take a closer look at some of the innovative strategies for retailers, share best practices and highlight holiday success stories.
|
| 11/05/13 | Press Release: 91% of Advertisers Will Leverage Programmatic Marketing Strategies, According to New Industry Study MediaMath Sponsors Winterberry Group White Paper Exploring the Evolution and Growing Benefits of Programmatic
|
| 10/31/13 | Creative Disruption: An Interview with Joe Zawadzki Joe Zawadzki led marketing technology company MediaMath to triple-digit growth by consistently disrupting a good business
|
| 10/28/13 | Ad Age: Here's How Native Ads Will Scale With FBX Paving The Way, RTB Is Ready For Native
|
| 10/23/13 | DG Peer39 helps advertisers identify bot traffic in RTB ecosystem DG, a multi-screen advertising company, has launched fraud prevention within the DG Peer39 data solution, allowing ad buyers to detect and avoid bot traffic within auction environments.
|
| 10/21/13 | Press Release: MediaMath Is Named One of Crain's 50 Fastest Growing Companies in 2013 The Second Annual Fast 50 List Represents Innovative Companies That Have Seen Incredible Growth in the Competitive NY Market
|
| 10/15/13 | Michael Barrett Joins MediaMath Board of Directors Former Yahoo! and Google Executive to Advise Makers of Leading Marketing Operating System
|
| 10/15/13 | In search of scale, Guardian News and Media launches publisher trading desk Guardian News and Media has launched a publisher trading desk to buy inventory from other online publishers, including rival news sites, to allow marketers to target Guardian readers with relevant adverts when they leave theguardian.com. The trading desk, called Response + is run in partnership with MediaMath.
|
| 10/15/13 | MediaPost: Michael Barrett Joins MediaMath Board of Directors MediaPost's RTM Daily reports MediaMath's newest board member
|
| 10/14/13 | DSPs Reap Rewards As Google and Facebook Brawl Over FBX Social Network's Decision to Bar Search Giant From Ad Exchange Has Let Small Players Boost Revenue, Expand Client Relationships
|
| 10/13/13 | Adland's Battle Royale: Agencies Defend Turf As Ad Tech Moves In On Clients
|
| 10/10/13 | More than Product Promotion: How Your Site Alone Can Make You Money Business-2-Community highlights MediaMath's educational videos, produced in partnership with Grovo, as a tool for small businesses looking to learn about the world of online advertising.
|
| 10/09/13 | Kauli Starts Trading with US-based MediaMath to Drive Global Real-time Bidding Revenue The SSP "Kauli," a real-time ad platform for online publishers headquartered in Tokyo provided by Japan Kauli, Inc., and the marketing platform, TerminalOne, provided by US-based company, MediaMath, Inc. started RTB trading from 4th of October.
|
| 10/06/13 | Crain's Announces its Fast 50; Fastest Growing Companies of 2013 MediaMath lands the #17 spot on Crain's second annual Fast 50 list of the fastest growing companies
|
| 10/01/13 | MediaMath Offers Best Practices for Staying Top of Mind with CPG Shoppers Rachel Meranus, SVP of Marketing, publishes additional blog posts in a series developed to help marketers understand how to drive more effective shopper experience
|
| 09/30/13 | How To Navigate Ad Tech Out Of Its State Of Confusion MediaMath's Greg Williams responds to Travis May's recent post on RTM Daily, adding that collaboration within the busy ad tech ecosystem could help mitigate the confusion.
|
| 09/30/13 | MediaMath Welcomes Twitter Co-Founder, Dom Sagolla, as Keynote for Upcoming Future Series Event in San Francisco Sagolla to headline October 10th event, followed by networking among digital marketing professionals
|
| 09/25/13 | Digital marketing is not dead - it's just no longer a distinct discipline as Dmexco firms MediaMath, Kiip, AdTruth and OpenX prove The Drum editor highlights key takeaways from this year's Dmexco conference, noting MediaMath's Erich Wasserman's vision for the future of digital marketing.
|
| 09/25/13 | Why the Rocket Fuel IPO is Good News for MediaMath Safeguard details why the success of Rocket Fuel illustrates the increasingly recognizable ability to utilize sophisticated technologies to improve the performance of digital advertising and why they continue to fuel the strategies and tactics of Joe Zawadzki and his team to rocket MediaMath to the head of the class.
|
| 09/24/13 | Press Release: MediaMath Expands its OPEN Program with the Launch of the Partner Marketplace OPEN initiative aims to educate and empower marketers to leverage technology, media and data more effectively
|
| 09/24/13 | MediaMath Celebrates the OPEN Initiative During Advertising Week 2013, Bringing Digital Marketers Together with Strategic Partners Launch party partner sponsors include BrightRoll, Index by Casale Media, eXelate and Grapeshot
|
| 09/24/13 | Microsoft, AOL and Yahoo! Announce Joint Agreement on Programmatic Direct Inventory Microsoft, Yahoo! and AOL announce a joint agreement to use a common set of APIs for programmatic direct digital advertising sales. MediaMath, a pilot partner, shares the commitment to make digital marketing faster and easier.
|
| 09/24/13 | MediaMath Expands OPEN To Educate Marketers On Ad Tech MediaPost highlights MediaMath's initiative to educate and empower marketers
|
| 09/24/13 | Acxiom Disrupts Conventional Marketing Models with New Audience Operating System (AOS) MediaMath's CEO, Joe Zawadzki, comments on Acxiom's new technology platform and the integration with MediaMath.
|
| 09/23/13 | Press Release: MediaMath's Dave Reed Discusses How to Strengthen Marketing ROI While Minding Privacy Concerns During Advertising Week Panels Reed, the SVP of Revenue Operations, to join industry experts on two interactive panels
|
| 09/20/13 | LiveIntent and MediaMath Set to Make Email Programmatic Display a Reality PM Digital notes why the LiveIntent-MediaMath partnership is an exciting one for the industry.
|
| 09/18/13 | Press Release: MediaMath Bloggers Emphasize Digital Dialogue and Data Activation For CPG Marketing Success New blog series focuses on the CPG market and shopper-centric experiences
|
| 09/17/13 | 7 Well-Known Companies Who Have Moved to the Cloud This Smart Data Collective post describes seven companies have taken cloud computing by storm and show us that we should expand our thinking of just how valuable the cloud can be. MediaMath made the list alongside Apple, Netflix and others.
|
| 09/12/13 | IBM Builds Data Partner Network MediaMath is part of IBM's new data partner network
|
| 09/12/13 | In Praise Of Fragmentation LiveRamp's Travis May, in his recently published article, addresses that complexity in an industry has multiple benefits and references MediaMath's Kitchenscape to note that many industries are complex.
|
| 09/11/13 | Press Release Liveintent and MediaMath Partner to Open Display in Email to Programmatic Demand MediaMath's TerminalOne users can now buy display advertising in premium email newsletters and alerts through LiveIntent.
|
| 09/11/13 | LiveIntent, MediaMath Partner To Bring Programmatic To Email Ads MediaPost's RTMDaily shares the news of LiveIntent's partnership with MediaMath
|
| 09/09/13 | MediaMath Welcomes Virgin Galactic Commercial Director, Stephen Attenborough, as Keynote for Upcoming Future Series Event in London Stephen Attenborough, Commercial Director for Virgin Galactic, will headline the upcoming MediaMath Future Series event on September 12th with a keynote presentation, which will be followed by cocktails and networking among innovative digital marketing professionals.
|
| 08/26/13 | Press Release: MediaMath Addresses the Challenge of Achieving Synergy in a Data-Rich, Multi-Channel World Although marketers have access to smarter, more sophisticated technologies than ever before to the growing number of point solutions and lack of attribution leaves them yearning for a more holistic view of their marketing efforts.
|
| 08/19/13 | MediaMath Bloggers Help Marketers Determine The Right Media Mix In today's multi-channel, technology-driven world, the options available to advertisers can be daunting. MediaMath's Michael Neiss addresses the challenges in recent blog posts.
|
| 08/14/13 | Why Data Is the Most Valuable Player in Omnichannel Retail Marketing AdExchanger highlights common themes at eTail East 2013, referencing notable speaker presentations including that of MediaMath's Matt Spiegel, GM Americas.
|
| 08/13/13 | Press Release: MediaMath Turns the Spotlight on Customer-Centric Marketing Company bloggers discuss the power of big data and dynamic creative on advertising
|
| 08/12/13 | Press Release: MediaMath's Matt Spiegel Helps to Demystify Retail Marketing Challenges at eTail East 2013 MediaMath participates in eTail East 2013 with keynote, booth presence and visit from Philadelphia famed mascot, the Phillie Phanatic
|
| 08/05/13 | How Programmatic Buying is Transforming Japan's Market Dynamics Joe Zawadzki, CEO at MediaMath talks about programmatic as a function of the changing media environment and the need to make more decisions, faster.
|
| 08/05/13 | MediaMath Appointment of Michael Mullaney, Strengthens Commercial Team in EMEA & APAC MediaMath, the creator of the TerminalOne Marketing Operating System for digital marketers, today announced the appointment of Michael Mullaney as Commercial Vice President, EMEA & APAC.
|
| 07/30/13 | MediaMath Hires Commercial VP for EMEA and APAC Digital media-buying platform MediaMath has strengthened its commercial team with the appointment of Michael Mullaney as commercial vice-president, EMEA and APAC.
|
| 07/29/13 | Press Release: MediaMath Unveils a New Blog to Educate Modern Marketers MediaMath's new blog boasts new look & feel, rich content and easier navigability
|
| 07/29/13 | The Real Story Behind Publicis + Omnicom Has Nothing to Do With Tech Following the merger of Publicis and Omnicom, AllThingsD explores whether being bigger means that you can leverage the scale and advantages of big data better, however notes that if you aren't a technology company - like MediaMath and others - it will not be the case.
|
| 07/29/13 | Ten Things You Need to Know About the Publicis-Omnicom Merger BusinessWeek outlines ten things to take away from the Publicis-Omnicom merger, referencing a broad range of online commentary, including AllThingsD discussing the impact on technology companies such as MediaMath, Google and Facebook.
|
| 07/25/13 | Press Release: MediaMath Collaborates with the Winterberry Group to Help Data-driven Brand Marketers Drive Consumer Trust and Business Growth New white paper reveals the challenges of marketing in the era of 'big data' and offers tips for an effective data governance strategy
|
| 07/24/13 | Top 10 Takeaways from MediaMath's Future Series Event The Bostonians behind the blog, "Just Us Gals" share the insights gained from Adam Grossman's keynote presentation that he delivered at MediaMath's recent Future Series event at the Liberty Hotel
|
| 07/18/13 | Is Data Key to Great Creative? This article is part of the Digiday Partner Program and is brought to you by MediaMath, the creator of the TerminalOne Marketing Operating System.
|
| 07/17/13 | MediaMath Adds Ticket Search Data Through TiqIQ Partnership MediaMath has partnered with and invested in TiqIQ, a ticket search engine.
|
| 07/16/13 | MediaMath Invests In TiqIQ As CEO Ponders IPO MediaMath will make a new investment in event ticketing aggregator TiqIQ as CEO Joe Zawadzki ponders whether staying private or holding an IPO is the best move for the big online advertising buyer.
|
| 07/16/13 | MediaMath Partners With TiqIQ, Giving TerminalOne Customer Access to Ticket Retargeting Data MediaMath today announced a partnership with TiqIQ, a leading ticket search engine, giving MediaMath's TerminalOne customers access to exclusive intender data to reach over 30 million sports and music fans across the TiqIQ network
|
| 07/10/13 | Maxifier Hosting Event In Tokyo To Educate Japanese Market Joe Zawadzki, CEO of MediaMath, to speak at an event in Tokyo to educate the Japanese market on the shift towards programmatic advertising, Maxifier is hosting an event, "Programmatic Chaos."
|
| 06/20/13 | The "Big Data" Fallacy MediaMath Chief Strategy Offer, Eoin Townsend, discusses the important role of data in a marketing strategy
|
| 06/20/13 | Four Ad Tech Companies Reveal Privacy Safe Identification Tech At Cannes At Cannes, MediaMath, Pubmatic, AdTruth and Truste announce a new technology which addresses privacy concerns
|
| 06/19/13 | Ad Tech Crashes Cannes Mediamath and Pubmatic rents a stunning rooftop venue in Cannes for the week, at which they are taking meetings with potential new clients.
|
| 06/19/13 | MediaMath Adds Legal and Marketing Experts To Bolster Leadership Team Rachel Meranus Appointed SVP of Marketing, Brian Miller Named General Counsel.
|
| 06/18/13 | Adam Grossman, SVP of Marketing at Boston Red Sox to Keynote at MediaMath's Future Series Event MediaMath Welcomes Red Sox SVP of Marketing, Adam Grossman, as Keynote for Upcoming Future Series Event in Boston. Register today for the July 11th event, an evening of content & cocktails.
|
| 06/18/13 | Kepler Group Has Doubled Clients One Year After Spinoff From MediaMath Rick Greenberg, CEO Kepler Group talks about MediaMath's contribution towards the growth of his company
|
| 06/18/13 | MediaMath Taps Meranus, Miller MediaMath announces the appointment of Rachel Meranus and Brian Miller
|
| 06/14/13 | "Are You Calling Me Liar?" - A game show hosted by MediaMath and Digiday at Cannes Lions Join MediaMath and Digiday in Cannes for 'Cocktails and Lies'
|
| 06/13/13 | Criteo vs MediaMath + Adacado Blogger for "Advertising + Marketing: smashing through the smoke and mirrors," gives MediaMath the win in a comparison against Criteo
|
| 06/03/13 | How Facebook Makes A Reliance On Google Look Like An 'Achilles Heel' For Advertisers (FB, GOOG) Most people have never heard of VivaKi and its online ad trading desk, AOD. But to insiders, the news (reported in AdExchanger) that it regards its historic dependence on Google as a thing of the past is an eye-opener.
|
| 05/31/13 | Datonics to Provide Data on SourceKnowledge RTB Platform Datonics is in partnership with digital media-buying platform and services company MediaMath, intergrating its data into MediaMath's TerminalOne platform.
|
| 05/31/13 | Just get started and take the risk - with Greg Williams of MediaMath Q & A with MediaMath's Greg Williams.
|
| 05/23/13 | Size Doesn't Matter: Sony Music Partners With 'Boutique' Trading Desk Huddled Masses, a "boutique" real-time trading desk, will announce a partnership with Sony Music; Huddled Masses utilizes MediaMath's TerminalOne platform for their major tech needs.
|
| 05/02/13 | Real-time bidding: Does the complexity of the space risk alienating advertisers? The Drum's series on real-time advertising continues with a look at the perceived complexity of the programmatic buying space.
|
| 04/26/13 | MediaMath General Manager, EMEA Erich Wasserman in The Drum The value of programmatic buying: Industry experts discuss cost effectiveness, transparency and other benefits of the channel
|
| 04/25/13 | Started RTB trading platform SSP of One "YIELDONE", DSP of the U.S. MediaMath as "TerminalOne": NEWS
|
| 04/23/13 | MediaMath in M&M Global MediaMath inks Platform One deal to scale Japanese inventory
|
| 04/17/13 | MediaMath Speaks at IAB UK Round up of some key themes that emerged during the IAB's second annual Real Time Advertising Conference moderated by Greg Williams, VP Business Operations EMEA at MediaMath.
|
| 04/04/13 | MediaMath GM, EMEA & APAC, Erich Wasserman in ExchangeWire Erich Wasserman, Co-Founder, GM EMEA & APAC, MediaMath, Discusses Recent Acquisitions & The Evolution Of The Platform
|
| 03/26/13 | MediaMath in TechCrunch Facebook Expands FBX Retargeted Ads, Based On Your Online Browsing, From Sidebar To News Feed
|
| 03/14/13 | MediaMath in M&M Global MediaMath in tie-up with VisualDNA
|
| 02/26/13 | MediaMath Promotes Matt Spiegel To SVP, GM Americas Former Tap.Me CEO to Spearhead Sales, Account and Business Development For Leading Digital Media-buying Platform
|
| 02/25/13 | MediaMath in Chicago Business Journal MediaMath promotes Matt Spiegel to general manager for the Americas
|
| 02/01/13 | Catching up with the customer As customers’ purchase journeys become increasingly complex, the challenge for brands is to plot their routes across a mix of online and offline channels, and a growing range of devices.
|
| 01/24/13 | MediaMath acquires Akamai's ADS data platform MediaMath Acquires Akamai's ADS Data Cooperative Solutions; Companies Sign Agreement to Provide Pixel-free Technology
|
| 01/24/13 | MediaMath in AdAge Mediamath Acquires Akamai's Ad Business to Beef Up Data-Management Capabilities
|
| 01/17/13 | MediaMath General Manager, EMEA Erich Wasserman in BrandRepublic Think BR: Seven steps to Facebook Exchange success
|
| 01/14/13 | MediaMath Sales Director, Ellie Windle in Mediapost Get Your Dream Job In Advertising Sales
|
| 01/11/13 | MediaMath General Manager, EMEA Erich Wasserman in M&M Global MediaMath co-founders to head up APAC expansion
|
| 01/03/13 | MediaMath CSO Eoin Townsend in MediaPost How Ad Tech Can Kill Excel
|
| 12/31/12 | MediaMath CEO Joe Zawadzki on Bloomberg Can Facebook Monetize Mobile Users? Joe Zawadzki discussing how marketers can leverage Facebook's FBX.
|
| 12/19/12 | Around the continent in 10 articles Business Review Europe takes a look back at some of the most inspiring, informative and entertaining features of 2012, as well as revisiting a few of the internationally renowned companies profiled over the past 12 months.
|
| 12/04/12 | MediaMath Acquires Mobile and Video Ad Delivery Platform Tap.Me MediaMath, the leading global digital media-buying platform, today announced it has acquired mobile and video in-game ad platform Tap.Me.
|
| 12/04/12 | MediaMath Gets Into Mobile, Video Game With Tap.Me Buy Ad tech moves quick, particularly as the online display leaders race to add social, mobile and video capabilities. To keep pace those companies may need to buy rather than build. Case in point: MediaMath. The demand-side platform announced on Tuesday that it has picked up Tap.Me, a mobile ad startup that specializes in in-game mobile and video ads.
|
| 11/15/12 | PubMatic Announces the Launch of Its Newest Data Center in Singapore PubMatic, the strategic selling platform for publishers, announced the launch of its newest data center in Singapore. PubMatic is facilitating ad serving, including Real-Time Bidding, with fully integrated demand partner MediaMath.
|
| 11/02/12 | MediaMath General Manager, EMEA Erich Wasserman in Business Review Europe Advertising the rise of digital technology
|
| 11/02/12 | Advertising the rise of digital technology As the mobile and digital age continues to take a strangle hold on modern day marketing, it requires a certain level of entrepreneurship to stand out from the crowd, and Erich Wasserman has achieved just that.
|
| 10/18/12 | MediaMath Partners with Kinected Ross McNab, Co-founder & CRO, Kinected Discussing New MediaMath Partnership & DSPs in the Australian Market
|
| 10/16/12 | Media Math improves its targeting by allying with Weborama Media Math, world leader in the field of platforms buying and optimization services, has signed a strategic partnership with Weborama, European leader in technologies and data for online advertising.
|
| 10/09/12 | MediaMath Announces Partnership with Weborama
|
| 10/04/12 | MediaMath VP Business Operations, EMEA Greg Williams in The Media Briefing Facebook Exchange explained: A billion new targets for real-time bidding
|
| 10/03/12 | MediaMath in M&M Global MediaMath and Weborama collaborate for audience targeting
|
| 10/01/12 | Dominos Says Facebook Ad Exchange Delivers Media agency Arena Media is going public with data from Dominos pizza delivery, a much larger brand. During a week-long campaign (Aug 25 to 31), Arena used demand side platform MediaMath and its T1 platform to buy FBX ads promoting Dominos in the UK.
|
| 10/01/12 | MediaMath in Marketing Magazine Domino's Pizza commits budget to Facebook ad exchange
|
| 10/01/12 | Domino's Pizza commits budget to Facebook ad exchange The brand's media agency Arena Media trialled the real-time bidding offering, called FBX, through the MediaMath platform during the last week of August, using Domino’s first party data to inform its user targeting and precisely value individual bids.
|
| 09/25/12 | 7 Steps for Success on the Facebook Exchange Achieving success on FBX isn't hard, but it requires a few important ingredients that can make the difference between good and great results. Learn 7 steps for success on the Facebook Exchange.
|
| 09/13/12 | MediaMath is one of Facebook's Preferred Marketing Developers MediaMath Clients Driving Higher Click-Throughs, Conversions and Brand Metrics Through Facebook Exchange Inventory
|
| 08/14/12 | MediaMath and Maxifier tap Japanese online ad market Demand side platform developer MediaMath and ad serving technology provider Maxifier have teamed up to tackle the Japanese online advertising market.
|
| 08/08/12 | MediaMath in AdExchanger Nielsen's New 'TV Viewing' Segments Are Supported by MediaMath
|
| 08/07/12 | MediaMath in Multichannel News Nielsen Uses MediaMath For Cross-Platform Ad Analytics
|
| 08/07/12 | MediaMath in ClickZ Nielsen Strengthens TV to Online Ad Data Link
|
| 08/07/12 | MediaMath Partners with Maxifier in Japan MediaMath and Maxifier Partner to Bring Programmatic Buying to Japan
|
| 08/07/12 | Profile: Erich Wasserman, big fish in a small industry Howard Dean might not have won the US presidential election 2004, but he played his part in the birth of leading demand side platform MediaMath. Erich Wasserman tells us why.
|
| 07/13/12 | HOT COMPANY PROFILE: Ad tech firm MediaMath Co-founder and GM EMEA Erich Wasserman says MediaMath already has more than 600 clients, including major ad holding firms like WPP, Interpublic and Aegis, and has been profitable for “a whileâ€.
|
| 07/11/12 | MediaMath General Manager, EMEA Erich Wasserman in The Media Briefing Interview: MediaMath's Erich Wasserman on falling CPMs in online display and raising prices through optimisation
|
| 07/01/12 | Now it's time for mobile RTB ads Although real-time bidding has transformed online advertising, major brands are still nervous about using the buying technology for mobile platforms. Steve Hemsley looks at the opportunities and challenges facing mobile RTB.
|
| 06/25/12 | MediaMath in AdWeek Ad Network Casale Media Readies SSP
|
| 06/25/12 | MediaMath in Mediapost Casale Media Goes Real-Time On Ad Bidding, Data
|
| 06/19/12 | MediaMath General Manager, EMEA Erich Wasserman in AdMonsters The DSP Effect: Q&A with Erich Wasserman, GM, EMEA of MediaMath
|
| 06/13/12 | MediaMath General Manager, EMEA Erich Wasserman in ExchangeWire Industry Reaction To Google's Buy-Side Stack Play: The DoubleClick Digital Marketing Suite
|
| 06/04/12 | MediaMath CEO Joe Zawadzki in iMedia How to successfully navigate the new digital landscape
|
| 06/01/12 | MediaMath & DMA Launch the New Marketing Institute MediaPost covers the launch of the New Marketing Institute
|
| 05/17/12 | PubliGroupe's Spree7 Appoints Oliver Busch as Managing Director PubliGroupe announced this week that Oliver Busch has been named Managing Director of Spree7 GmbH, the recently-founded special service provider for online real-time advertising. Busch will take responsibility for the expansion of the joint venture between Swiss-based PubliGroupe and the US technology provider, MediaMath.
|
| 05/16/12 | MediaMath in The Drum Christian Aid launches marketing campaign with Agenda21
|
| 05/15/12 | MediaMath in ExchangeWire MediaMath & Improve Digital present: Battle of the Machines
|
| 05/02/12 | MediaMath in ExchangeWire Erich Wasserman Discusses The Kepler Agency Spin Off, What It Means For MediaMath's Core Tech Business And How It Helps Clients
|
| 05/02/12 | MediaMath in Marketing Magazine The shifting tides of video advertising
|
| 05/01/12 | MediaMath in ClickZ MediaMath Spawns Agency to Use Its Tech Platform
|
| 05/01/12 | MediaMath in AdExchanger Parsing MediaMath's Agency Spinoff; Q&A With CEO Zawadzki and Kepler Group's Greenberg
|
| 04/26/12 | MediaMath in ExchangeWire MediaMath Makes In-Roads Down Under
|
| 04/23/12 | MediaMath/Spree7 in ExchangeWire Sven Rupert Talks About The New Spree7 Operation in Germany, Its Partnership With MediaMath, And The Potential For The New Trading Desk
|
| 04/17/12 | MediaMath in M&M Global MediaMath gains presence in Australia
|
| 04/05/12 | MediaMath in Internet Retailer Gilt's vendor does the math to produce better payback from online display ads
|
| 04/04/12 | RTB: Automatic for the ad business Trading Desk and DSP so do not describe one and the same? "No," says co-founder and general manager of EMEA Erich Wasserman DSP MediaMath provider. "This is not the same. A DSP is a technology that allows a trading desk only allows, media, data and technology assets put together as it requires the client to his needs."
|
| 04/03/12 | MediaMath in B to B Magazine MediaMath, PubliGroupe form joint venture in Europe
|
| 04/02/12 | MediaMath in The Australian Financial Review Expats head home to take on social media rivals
|
| 03/30/12 | MediaMath and PubliGroupe partner to bring programmatic media buying to German market Joint Venture to Optimize Ad Buying in Germany, Switzerland, Austria
|
| 03/30/12 | MediaMath and PubliGroupe Partner to serve DACH PubliGroupe startet Partnerschaft mit MediaMath, dem fuhrenden Demand-Side Plattform-Anbieter
|
| 03/30/12 | MediaMath in M&M Global PubliGroupe and MediaMath join forces
|
| 03/30/12 | PubliGroupe and MediaMath establish DSP "Spree7" New developments in the dynamic commercial media, the ad trading with real-time bidding. The Swiss PubliGroupe and the demand-side platform (DSP) MediaMath establish a common DSP for the markets of Germany, Austria and Switzerland. The joint venture named "Spree7" will have its headquarters in Berlin.
|
| 03/29/12 | Video: Client Megan Pagliuca of Merkle discusses working with MediaMath Megan Pagliuca, VP and GM of Digital Media at Merkle, talks about how Merkle partners with MediaMath to deliver results to brands
|
| 03/22/12 | MediaMath CEO Joe Zawadzki in AdAge Yahoo, AOL Can Thrive Again By Rethinking How They Sell Ads
|
| 03/22/12 | MediaMath General Manager, EMEA Erich Wasserman quoted in NewMediaAge Cross-channel operating system for advertising welcomed by industry
|
| 03/19/12 | MediaMath General Manager, EMEA Erich Wasserman in AdMonsters Consolidation and the Future of Digital Display Advertising
|
| 03/12/12 | MediaMath General Manager, EMEA Erich Wasserman in ExchangeWire Erich Wasserman Discusses The MediaMath Open Solution, Getting Access To Quality Supply And MediaMath In Europe
|
| 02/29/12 | MediaMath CEO Joe Zawadzki quoted in AdWeek IAB Wrap-up: The Restless Industry's Identity Crisis
|
| 02/23/12 | MediaMath in AdAge: "MediaMath Unveils Partner Program as DSPs Face Heightened Competition" MediaMath Open partner certification program launches
|
| 02/22/12 | MediaMath Client Kayak Quoted in Mediapost When Kayak Is Up A Data Creek, It Uses Third-Party Paddles
|
| 01/19/12 | CEO Joe Zawadzki on Fox Business News on the Future of Marketing Joe sits down with Fox News anchor Shibani Joshi to discuss MediaMath and the future of marketing.
|
| 01/11/12 | MediaMath CEO Joe Zawadzki in ExchangeWire Why An Independent Buy-Side And A Sell-Side Makes Sense...For Both Sides
|
| 01/05/12 | MediaMath in CNNMoney Web advertising's master auctioneers
|
| 01/04/12 | MediaMath mentioned in ClickZ Forrester Rates AppNexus, AdMeld Tops Among SSPs
|
| 12/21/11 | MediaMath CRO Mike Peralta in ExchangeWire Mike Peralta, MediaMath's Chief Revenue Officer, On Moving Into The APAC Region - Japan, SE Asia & Australia
|
| 12/21/11 | MediaMath in MediaPost MediaMath provides technology for StyleCaster's "Style as a Service" platform
|
| 12/21/11 | MediaMath and StyleCaster Partnership in VentureBeat StyleCaster to challenge Conde Nast with 'Style as a Service' ads
|
| 12/20/11 | MediaMath CEO Joe Zawadzki in AdMonsters Charting the DSP's Progress
|
| 12/20/11 | MediaMath CMO Marta Martinez quoted in Forbes Why Kraft, Mercedes, Sears, State Farm and Verizon Are Presenting at the Brand Innovators Chicago Summit
|
| 12/15/11 | MediaMath in Digiday Meet the Top DSPs
|
| 12/15/11 | MediaMath in AdExchanger about New Forrester DSP Wave Report Senior Analyst O'Connell Discusses New Forrester Demand-Side Platform Report
|
| 12/15/11 | MediaMath in Adotas About New Forrester DSP Wave Report Forrester's DSP Report Released
|
| 12/14/11 | MediaMath in AdAge "MediaMath Declared Winner, But Who's The Largest DSP In the Land?" Know Your DSPs: Forrester Issues New Ranking on Services, Volume and Revenue
|
| 12/14/11 | MediaMath in MediaPost Study: MediaMath, Turn Top DSP Vendors
|
| 12/12/11 | MediaMath Transaction Volume Surpasses Six Billion Daily Impressions throughout APAC
|
| 12/08/11 | MediaMath Partners with GateHouse Media Major Local Publisher GateHouse Media Launches Private Exchange
|
| 12/07/11 | MediaMath mentioned in Mediapost GateHouse Media Launches Private Exchange
|
| 11/29/11 | MediaMath CEO Joe Zawadzki interviewed in Digiday MediaMath's Joe Zawadzki on Yahoo's 'War on Middlemen'
|
| 11/28/11 | MediaMath CEO Joe Zawadzki in AdExchanger Industry Reaction: Yahoo! Requiring RMX Seats For DSP Advertisers
|
| 11/14/11 | MediaMath CEO Joe Zawadzki interviewed in AdExchanger The State Of MediaMath: CEO Zawadzki On Strategy Ahead, Marketers And "Premium-Ness"
|
| 11/06/11 | MediaMath CEO Joe Zawadzki quoted in China Daily All part of the job
|
| 11/01/11 | MediaMath CEO Joe Zawadzki in Digiday Ad Tech's Simplification Challenge
|
| 10/30/11 | MediaMath CEO Joe Zawadzki and Account Director Edwin Lee quoted in The New York Times Advertising Companies Fret Over a Digital Talent Gap
|
| 10/18/11 | MediaMath COO Ari Buchalter, PhD in iMedia How to know if your DSP is really working
|
| 10/17/11 | MediaMath CEO Joe Zawadzki in AdAge Algorithms, Brand Advertising and You
|
| 10/05/11 | MediaMath CEO Joe Zawadzki named to The Silicon Alley 100 The Silicon Alley 100: The People That Did The Coolest Stuff In New York Tech This Year
|
| 10/03/11 | MediaMath CEO Joe Zawadzki Quoted in Digiday Will Facebook Become the Operating System for Web Ads?
|
| 10/02/11 | MediaMath CEO Joe Zawadzki Joins DMA Board of Directors Seven New Directors Join DMA Board at Annual Business Meeting
|
| 09/29/11 | MediaMath mention in Digiday article about DMPs Explainer: Big Data Analytics
|
| 09/26/11 | MediaMath Social mentioned in Mediapost
|
| 09/23/11 | AdAge: MediaMath Brings Facebook Ads to Its Buying Tool MediaMath adds Social to its best-in-class media buying platform
|
| 09/19/11 | MediaMath GM EMEA Erich Wasserman in Brand Republic Think BR: Interoperability and consolidation in the digital display ecosystem
|
| 09/08/11 | What's Microsoft's Ad Strategy? This week, Microsoft trumpted the launch of a demand-side-platform channel via its Atlas Solutions unit. The plan is a bunch of technology partnerships with independent DSPs AppNexus, Turn and MediaMath.
|
| 09/07/11 | Cyberagent Announces Alliance With US-Based MediaMath, A Leader in Demand Side Platforms (DSP) CyberAgent, Inc. announced today that it has concluded a distribution agreement for TerminalOne with MediaMath.
|
| 09/06/11 | Microsoft Adds Display-Ad Tools to Rival Google Microsoft is unveiling tools and partnerships with AppNexus Inc. and MediaMath this month designed to help customers more effectively tailor ads and measure their impact. Sales of graphical display ads, including banners and videos, are poised to climb 25 percent in the U.S. this year.
|
| 09/06/11 | Display Ads Still a Work in Progress Microsoft is rolling out new tools and introducing partnerships with such companies as AppNexus and MediaMath this month.
|
| 08/17/11 | MediaMath CEO Joe Zawadzki in Digiday Ad Tech Needs to Learn Plain English
|
| 08/11/11 | MediaMath CEO Joe Zawadzki Quoted in AdAge Joe Zawadzki comments on interoperability with the best of the ecosystem
|
| 08/08/11 | MediaMath VP, Marketing Paul Knegten Quoted in Digiday No Jobs Shortage in Ad Tech
|
| 08/02/11 | MediaMath GM Anthony Katsur quoted in Digiday The Ad Exchange Quality Issue
|
| 08/02/11 | MediaMath mention in ClickZ "Google purchased Teracent. Yahoo bought Dapper almost a year later in October 2010. In April 2010, DSP and audience buying platform company Mediamath acquired dynamic ad creation company Adroit Interactive."
|
| 07/22/11 | MediaMath CEO Joe Zawadzki in AdAge Digital Media-Buying Platform MediaMath Nets $20 Million
|
| 06/01/11 | MediaMath CEO Joe Zawadzki in Digiday Response: Dave Morgan's Wrong on Math Men
|
| 05/10/11 | MediaMath CEO Joe Zawadzki in AdAge Why the 'Math Men' Will Set Online Advertising Free
|
| 04/29/11 | MediaMath COO Ari Buchalter, PhD in iMedia Why DSPs need to open up, or shut up
|
| 03/17/11 | MediaMath COO Ari Buchalter, PhD in iMedia How to apply real-time benefits to premium ads
|
| 02/28/11 | MediaMath Deepens C-Suite with Tech Visionary Mike Peralta Former North American Sales Lead for AOL's Platform A to Oversee Global Revenue Efforts for Enterprise-Class DSP
|
| 02/16/11 | MediaMath Takes Power Of TerminalOne To EMEA Co-Founders Drive Aggressive International Expansion
|
| 02/10/11 | MediaMath Adds Private Marketplace Solution To TerminalOne Industry Innovator Gives Marketers RTB Controls Over Private Inventory
|
| 01/31/11 | MediaMath Honored by AlwaysOn for Third Time, Second Straight OnMedia 100 Demand-Side Platform's CEO to Lend Insights at OnMedia Conference
|
| 01/07/11 | MediaMath COO Ari Buchalter, PhD in iMedia 6 ways to put DSPs to the test
|
| 10/28/10 | 35 Up-And-Coming Entrepreneurs You Need To Meet 7. Joe Zawadzki
|
| 09/22/10 | MediaMath's DSP Taps KN Dimestore To Measure Brand Impact At Scale Integration Enables TerminalOne Users to Deploy Surveys, Chart Metrics
|
| 04/15/10 | MediaMath Acquires Dynamic Creative Technology Adroit Interactive Strategic Purchase Raises Bar for Enterprise-Class Digital Media Buying Platform
|
| 04/06/10 | Havas Digital Vet Martinez To Helm Ops, Biz Dev For Mediamath Top Level Strategic Hires Press On at "New Marketing OS"
|
| 03/30/10 | MediaMath, TARGUSinfo Team For Verified Audience Targeting Partnership Promises Leading Edge Brand Advertising
|
| 03/02/10 | MathClarity Bolsters Industry's First And Largest Demand-Side Platform Planning and Reporting Solution Promises Unmatched Actionable Audience Insights
|
| 01/15/10 | MediaMath Named 'OnMedia Top 100 Winner' by AlwaysOn Media technology leader recognized for creating revolutionary trading and optimization platform
|
| 01/12/10 | MediaMath Hires Technology Veterans to Power Company's Continued Media Trading Dominance Advertising Platform and Infrastructure Experts Augment Industry-Leading Technology Team
|
| 12/03/09 | MediaMath and BlueKai Partner to Deliver Enhanced Audience Targeting Across Ad Exchanges Partnership enables up to 25x greater value for agencies and advertisers
|
| 10/29/09 | MediaMath to Speak on Upcoming Ad Exchange, Data Exchange, and Media Panels
|
| 10/12/09 | Leading Ad Exchange Innovator MediaMath Splits Platform and Services Offerings into Two Centers of Excellence Digital media experts hire industry veteran Tony Katsur, formerly of Travel Ad Network, Heavy Inc., and DoubleClick, to lead Platform unit
|
| 09/21/09 | MediaMath to Speak at Leading Media and Ad Exchange Conferences The First Trading Platform to Combine Biddable Buying Efficiencies with Enhanced Targeting Precision
|
| 09/16/09 | MediaMath Launches MathSelect to Enable More Efficient Brand Advertising The First Trading Platform to Combine Biddable Buying Efficiencies with Enhanced Targeting Precision
|
| 08/26/09 | MediaMath Fuels Continued Growth with Staff Expansion Digital Media Leader Hires Across Business Functions to Meet Increasing Industry Demand and Expand Ongoing Platform Innovation
|
| 08/05/09 | MediaMath Secures $12.5 Million in Growth Capital Financing Safeguard Scientifics and QED Invest in Digital Media Trading Leader
|
| 07/28/08 | MediaMath in The New York Times Leftover Ad Space? Exchanges Handle the Remnants
|
News