91% of consumers surveyed expressed a desire to have more control or block companies from using their personal data. As #transparency remains top of mind for consumers, #dataprotection must be a priority for brands. Good data for #marketers: bit.ly/2Jf6hEo@martechtoday
Putting the consumer at the center has become the true obsession of the #advertising industry. @mkdirecto + MediaMath discussed how to personalize content and put the consumer first at our recent working brunch. Check out the video here: bit.ly/2Cvc0EO#España
By building on recent privacy laws, Congress can do better by consumers + the #digital economy. Our VP of Global Government Relations, @DSepDC, shares lessons learned from the #GDPR + #CCPA in a new piece on @PrivacyPros: bit.ly/2yvpf5s
