More than 2/3 of US households own + use a device that connects their TV to the internet. Learn how 1:1 audience #personalization, attribution measurement + #omnichannel retargeting are rapidly emerging as viable alternatives to traditional TV #advertising bit.ly/2yvhlIr pic.twitter.com/ovcKecGv1R
From MediaMath's Twitter
When it comes to #holidayshopping campaigns, in-feed native #ads should be on every #marketer’s wish list, as they drive 29% higher purchase intent than standard banners. Get more #marketing tips to leverage this holiday season: bit.ly/2A57ZF6 @sharethrough pic.twitter.com/TIZv5xrUEa
Looking forward to hearing @IBM’s SVP + CMO, @michelleapeluso, speak at the #ANAMasters of Marketing event on 10/26 about the changing #marketing landscape + what it takes to create a data-driven + client-centric culture: bit.ly/2RPzs4y @ANAmarketers pic.twitter.com/TN8omkE4ym
.@lufthansa is launching #AI-powered #advertising in partnership w/ @IBMforMarketing. AI's appeal for #marketers is rising as the tech becomes more advanced – this includes the IBM Media Optimizer, powered by MediaMath (coming soon): bit.ly/2J5YRTQ via @marketingdive
Recognized as a Leader in #adtech in the @Gartner_inc Magic Quadrant, MediaMath's vision is to make marketing everyone loves. We're empowering #marketers w/ new #AI features + a product roadmap covering everything from identity resolution to #connectedTV: bit.ly/2IZeKLP pic.twitter.com/PoH51p6q3i
