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Ecosystem

Not only do marketers need a single operating system to efficiently and effectively power their digital marketing practice, but also immediate access to the tools and know-how to execute marketing campaigns tailored to their unique goals and business needs.

Through MediaMath’s OPEN program – a robust, interactive online portal – MediaMath empowers marketers to build the foundation of their unique practice by providing them with relevant information, tools, and resources, as well as connecting them to the best-of-breed partners and technologies within the media, technology and data industries.

OPEN enables marketers to learn, connect, and collaborate directly with the companies that support them and customize their marketing stack.

Through the OPEN portal, users can access:

The Partner Marketplace:  Simplifying navigation of the ad tech ecosystem, the Partner Marketplace features individualized profiles of the hundreds of data, media, and technology companies integrated into TerminalOne, giving buyers the opportunity to learn about each company’s unique capabilities, assess their options, and make more intelligent buying decisions.

The App Marketplace: Featuring more than a dozen apps, the App Marketplace provides direct access to all of the innovative apps available to platform buyers developed to further enhance and customize marketing execution and performance, from Deal Discovery and Brain Visualization to Twitter Tailored Audiences and Grapeshot Keywords.

Certification Program: OPEN serves as the central hub for certifying and featuring preferred buyers and partners that have a high level of engagement with MediaMath and TerminalOne, and a commitment to advancing programmatic strategies. The Certification program provides recognition and referral opportunities, enhanced visibility on the OPEN site, as well as opportunities for marketing and product collaboration.

Industry Training: Through OPEN, visitors have direct access to the New Marketing Institute, MediaMath’s educational arm that offers multi-level digital marketing courses and in-depth training of the TerminalOne Marketing Operating System™.

Industry News: Through a feed of relevant industry content, OPEN shares informative news and updates including partner announcements, client stories, new blog posts and more.

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