Connected TV Advertising

The Future of TV is Here

MediaMath continues to lead and innovate on OTT and CTV advertising solutions to provide marketers with a competitive edge to increase ROI. Our technology platform is designed to drive brand performance, delivering higher reach, omnichannel frequency controls and unparalleled measurement.

MediaMath’s CTV advertising solutions give brands the opportunity to have a 1:1 relationship with their customers across all screens. The foundation of our offering is data-driven audience addressability on fraud- protected premium inventory that delivers transparency, accountability and online or offline attribution.

MediaMath’s CTV advertising solution gives brands the opportunity to have a 1:1 relationship with their customers across all screens with data-driven audience targeting.

The path to CTV success starts with a few simple ingredients:

IDENTITY

Speak to your customers with personalized ad creative using our scalable identity graph, and frequency- control your messaging for an optimal customer experience.

Featured Partners: LiveRamp, Merkury, BritePool, LiveIntent, Parable, +more.

PRICING

We’ve taken a tailored approach to the typical pricing model in CTV media and our pricing strategy removes bulky ad tech fees and allows an easier transition from linear direct buying to CTV.

MEASUREMENT

Don’t limit your success to only traditional TV metrics. Quantify and attribute the results of your media ad spend with performance-led KPIs.

Unique & powerful TVSquared + MediaMath real-time attribution solution grows digital media ROAS by 170% YoY, and achieves 78% incremental unique reach over linear.

Featured Partners: Nielsen, Kantar Millard Brown, Comscore, Ninth Decimal, Factual, Adsquare, TVSquared, DataPlusMath, +more.

AUDIENCES

Activate on first-, second- and third-party audience data to identify your customers across all screens programmatically. Using a data-driven approach, CTV/OTT allows marketers to reach users that linear TV cannot—up to 90% on-target impressions.

Featured Partners: IRIS.TV, TruOptik, Comscore, Peer39, Oracle, +more.

CTV SUPPLY

Programmatically or directly access major network, cable, and premium subscription streaming TV services around the globe.

Notable Stat: CTV provides 78% Incremental Reach over Linear TV.

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CTV Guide

Read our latest “Making Sense of CTV: A Marketers Guide to CTV Activation & Strategy”

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Blog Article

Unlocking the Scale and Reach Potential of CTV.

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Learn more about our advertising channels:

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Start using Connected TV advertising today, see how our marketing platform can help grow your business:

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