SOURCE increases cost efficiency by 15% on average compared to other DSPs and walled gardens and reduces total cost of ownership by cutting media and fraud protection fees.
SOURCE extends our DSP outward into a curated, aligned and optimized subset of the hundreds of supply and technology vendors globally.
With SOURCE, advertisers get:
Complete clarity into all costs associated with automated advertising
A clear path beyond the third-party cookie
Real trust between publishers, adtech intermediaries and advertisers thanks to bidirectional data sharing
SOURCE benefits advertisers in a number of ways:
SOURCE launched with 15 anchor partners, including Rubicon, White Ops and Oracle Data Cloud and publishers like Business Insider and NewsCorp. Today, we have over 600 publishers, as well as new technology partners like LiveRamp and Merkury to drive industry-leading addressability for our clients as we prepare for a world without third-party cookies.
Check out our partner section to browse through hundreds of best-of-breed data, supply and tech vendors we work with to achieve business goals:
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Find out more about the SOURCE difference today.
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