Train Your Brain at the CMO Club House during SXSW 2014

MediaMath was at the CMO Club House exploring how programmatic marketing will drive CMO success in 2014 and how it is expected to impact digital advertising in the years to come.

Listen to Rachel Meranus, SVP Marketing, MediaMath and Mike Lamb, CCO, MediaMath talk to the importance of programmatic technology as it relates to improving transparency and scalability in digital marketing.