Programmatic Perfection: How to Drive Business Results

Damon Combrink, VP of Platform Solutions, MediaMath took the stage with Daniel Spears from The Guardian to discuss how businesses can set themselves up for programmatic success using The Guardian’s application of programmatic technology as a real-world example.

This year’s IAB real-time advertising conference took place at the British Museum, a truly stunning venue fitting for industry experts to share insights and learn best practices in real-time advertising.