MediaMath CEO Joe Zawadzki joined fellow industry experts on a panel at LiveRamp’s RampUp 2014, which explored the importance of coupling real-time data with client-specific metrics to drive online and offline marketing success. The panel, Measuring Successful Marketing Outcomes, took take place at the Computer History Museum in Mountain View, California.
Zawadzki spoke to key insights such as marketing metrics, attribution strategies, as well as on allocation of ownership between technology platforms and agencies to most effectively reach the ultimate goal for advertisers. As the technologies that underpin programmatic media buying further evolve and are better understood, the technique will enable marketers to be more efficient and focus on strategic goals.