Happy May! What was on the minds (and search history) of our MediaMath blog readers for the month of April? See below for a recap of the most read blog posts for the month.
- How Omnichannel Drives Business Results
- 18 Programmatic Trends for 2018
- Incrementality is the Best Way to Prove Your Advertising is Working. Here’s How to Measure It
- IAB Europe’s New GDPR Transparency and Consent Framework – A Unique Opportunity for Publishers
- Gathering with Purpose in a Time of Uncertainty: The Network Advertising Initiative 2018 Member Summit