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How MediaMath and LiveRamp are Collaborating to Help Marketers Reach Real People with Real Ads

MediaMath attended RampUp London in late 2019 to speak on a panel with our SOURCE partner LiveRamp about how to solve for addressability challenges in the industry using privacy-first solutions tha... Read more

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CES 2020 Live Recap

We're back from CES 2020 and feeling super energized for the year ahead based on the exciting conversations we had with marketers, agencies and ecosystem partners. Our CTO/CPO Wil Schobeiri was on ... Read more

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MediaMath at CES 2020

MediaMath is at CES in Las Vegas this week to talk about how this is the year for cleaning up our media supply chain once and for all. We caught up with our Global Head of Ecosystem Jeremy Steinber... Read more

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The CCPA is in Effect. Now What?

The California Consumer Privacy Act came into effect on New Year's Day. As a recent Campaign US article details, it is already "both under question and under renovation." Under the law, Californ... Read more

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Straight from the SOURCE Episode 2: The LiveRamp Partnership

Welcome to the second episode of SFTS. In our first episode, we told you more about SOURCE by MediaMath, a platform bound by values, respect for people’s data, and a commitment to delivering transp... Read more

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Straight from the SOURCE (SFTS) – Episode 1: What is Source?

Two months after launching SOURCE by MediaMath, we are delivering on our promise of transparency and enhanced value proposition for those in the programmatic industry. It is fundamental to our cont... Read more

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Celebrating Two Years of Industry Recognition

Our ambitious product roadmap to create the next-generation supply chain has helped us gain recognition for our industry leadership. We are taking a robust approach to active supply chain managemen... Read more

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It’s the Most Digital Time of the Year – 2019 RampUp Wrap-Up

Last week, we joined our SOURCE by MediaMath partner, LiveRamp, for their RampUp 2019 event. This conference welcomed over 500 attendees from across the world to discuss the latest trends and techn... Read more

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Let’s Talk About Food for a Minute

Yes, food. Because we all eat. And because our industry shares some parallels with the industrial agriculture industry---namely, a supply chain that, while created with good intent, became convolut... Read more

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Bringing Accountability and Addressability to Emerging Channels

Originally published on www.marketingmag.com.au TV, out-of-home and audio don’t immediately scream ’emerging channels’, but in the world of programmatic advertising, they’re the new kids on the ... Read more