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White Ops Gives Fraudsters the Cold Shoulder: Inside the Largest Connected TV Bot Attack
This post was published by White Ops Satori Researchers: Dr. Mike Moran, Mikhail Venkov, Ryan Castellucci, Aaron DeVera, and Davide Mandrini and originally appeared on White Ops’ blog here. here. ... Read more
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Advertising in the News: Achieving Low Brand Risk and High Brand Reward
At a time when almost everyone is rightly focused on the immediate crisis, the well-being of their loved ones and what may or may not come next, advertising might not feel like a top priority. Mark... Read more
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Infographic: The Programmatic Marketplace During COVID-19
We at MediaMath are committed to supporting you, your team and your organization in navigating the turmoil and change currently happening in the world. It’s important to note shifts in behavior pat... Read more
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Q1 2020 Events Wrap-Up: Digital Advertising Works When Run Through Accountable & Addressable Pipes
As we head into what is sure to be a dynamic Q2 in which 90 percent of B2B industry events have been canceled, postponed or converted into digital experiences, we’ve been reflecting on the powerful... Read more
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The Rise of OTT and CTV as More Consumers Stay Home
This interview was originally published on VideoNuze. There are a lot of questions swirling these days about how ad spending is going to be reallocated given the virus's interruption of live sp... Read more
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Navigating COVID-19
We’re experiencing an unprecedented time in our world. Our priority remains the health and safety of our employees and continued support of your business needs. MediaMath is committed to helping yo... Read more
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Bringing Transparency to the Programmatic Supply Chain
Join moderator Joanna O'Connel (Forrester) for a lively discussion with Joe Zawadzki (MediaMath), Richard Brandolino (IBM), Gerry Bavaro (Merkle) and David Kohl (TRUSTX) on bringing radical transpa... Read more
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On the Road with SOURCE
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