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2022 Trends from MediaMath, IBM, Butler/Till and Audigent
A lot that we thought was going to happen in 2021 did not. We expected to say goodbye to the third-party cookie and hello to a return to pre-pandemic normalcy. Some even forecasted this year to mar... Read more
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Marketers Must Master These 4 Things to Win This Record-Breaking Holidays Sales Season
The last 18+ months have accelerated certain digital trends that will impact this holiday shopping season in a major way. Marketers must be prepared with strategies that help them stay agile and ad... Read more
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IBM Watson Advertising Weather Targeting Now Available in MediaMath’s DSP
From water cooler small talk to heated debates on climate change, the phenomenon of weather has fully saturated our lives in recent years. And with good reason. Extreme weather events are beco... Read more
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Advertising Week Panel Recap: MediaMath, Audigent and Butler/Till Talk How to Create a Fully-Aligned Supply Chain Between Brands and Publishers
For years, brands and publishers have not always been on the same page when it comes to their advertising, subscription and content monetization goals. Data around all of these areas have been silo... Read more
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Challenging the Advertising Industry’s Transformation
MediaMath Named a Challenger in the 2021 Gartner Magic Quadrant for Ad Tech In Gartner’s recent release of its 2021 Magic Quadrant for Ad Tech, MediaMath was named a Challenger. We’re proud to s... Read more
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5 things marketers need to thrive in this moment and the next
Even before the onslaught of COVID-19 forced us to quickly adapt to working, educating and socializing from home, the digitalization of many aspects of our world was already accelerating the "do li... Read more
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Money, Time, and Peace of Mind: MediaMath Traders Trade Up with DBA
On the way to the coffee pot to fill his first cup of the day, several thoughts cross Steven’s mind. “How many did Embiid put up last night” he wonders grabbing his mug. These are the easier mornin... Read more
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Keeping it Real at the Beet TV Global Forum
MediaMath is committed to maintaining the free Internet, building a more sustainable media ecosystem, and supporting high-quality independent journalism that amplifies the voices of people of color... Read more