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MediaMath Continues to Bring Unmatched Transparency to Digital Advertising with New SOURCE Ecosystem Scorecard
Two Octobers ago, we released an open letter to 50 SSPs saying we’d stop buying from them if they played games that contributed to unfair, murky programmatic auctions. Almost a year to the day late... Read more
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Download our 2020 Holiday Guide for Retail
For eCommerce retailers and those with robust digital capabilities, Holiday 2020 can be a success. Holiday sales are expected to increase 3-4% and retail e-commerce sales 44.5% year-over-year. eCom... Read more
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Vodafone Talks Bringing Transparency to the Programmatic Supply Chain
Back in May, the Incorporated Society of British Advertisers (ISBA) released findings of its two-year-long research on the underpinnings and value of the current programmatic supply chain. The grou... Read more
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IBM Brings Transparency to the Programmatic Supply Chain with SOURCE by MediaMath
Our long-time, forward-thinking partner and client IBM was one of the first to run a campaign on SOURCE by MediaMath, launched one year ago this month. As IBM's Head of Marketing Innovation and Pro... Read more
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MediaMath Becomes First DSP to Natively Bid, Buy & Attribute on LiveRamp IDL Thanks to Massive Identity Re-Architecture
We are proud to be the first DSP to natively bid, buy and attribute on LiveRamp IdentityLink (IDL) globally thanks to our massive identity re-architecture that gives advertisers flexibility in how ... Read more
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Step Up Together: Leadership During Crisis + Change
Last week, Kimberly Samon, our Chief People Officer, joined Kimberly Jones, President & CEO of Butler/Till, in an all-female fireside chat as part of Step Up Together, a digital summit inspirin... Read more
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Accountability is a Top Priority for Marketers Who Seek Greater Transparency into the Supply Chain
“There’s so much good that’s associated with programmatic in being able to make much more intelligent, real-time, data-driven decisions, but the supply chain is complicated and messy and hard to pe... Read more
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Independent Research by Forrester Finds Advertisers’ Need for a Transparent, Trustworthy Supply Chain to Prove ROI
Whether it’s zero-based budgeting or a focus on profitability, most advertisers are feeling the pressure to get the most value from their marketing investments---especially amidst current global ev... Read more