Video from DMEXCO 2019 featuring our Chief Services Officer, Anna Grodecka-Grad, as well as Susanne Aigner-Drews (Country Manager Discovery Communications), Claudia Frese (CEO MyHammer.de), Marion ... Read more
This blog post was originally published on www.marketingmag.com.au
Ever thought of making a career change? Anna Grodecka-Grad did --- from a tenured position in quantum physics to scalable progr... Read more
As we close in on the final months of 2019, where are key verticals spending their digital ad dollars? Our Head of Advanced TV and Video Mike Fisher recently spoke with eMarketer about ad spend for... Read more
MediaMath has made its 8th annual visit to the south of France for Cannes Lions 2019. We are still reminiscing about our truly inspiring week on the beach discussing the most cutting-edge advanceme... Read more
In Singapore, women hold only 21% of senior management roles and 8% of corporate board membership, as reported by Diversity Task Force in Singapore. And the consequences are dire:
Companies ar... Read more
The multicultural market will represent $4.6 trillion in total spending by 2020. Multicultural youths are the future of the U.S., growing by over 2.3M every year. Marketing to influential ethnic gr... Read more
Humans still matter in programmatic. In fact, people are increasingly becoming part of the consideration criteria for businesses shopping for a DSP and DMP. Sales and Service Criteria contribute to... Read more
Identity. Everyone from the government to your granny is talking about it. And with the constant evolution and shifting landscapes that come hand in hand with the topics of data privacy regulation,... Read more
Almost a year after the GDPR came into effect, digital privacy remains a hot topic, especially as individual states pursue their own laws like the California Consumer Privacy Act. It remains to be ... Read more
Last week, MediaMath hosted a successful event focused on the future of TV with clients and publishers at its 4 World Trade headquarters. Premium TV publishers spoke about their connected TV and OT... Read more
