Women’s soccer is hot right now.
Ticket sales have topped 1 million for the FIFA 2023 Women's World Cup taking place in Australia and New Zealand from July 20th to August 20th, putting it on tra... Read more
Wimbledon, the world's oldest, most famous and most prestigious tennis tournament, kicks off on July 3 in London.
Last year, more than 500,000 people attended Wimbledon—the most in history—and ... Read more
More than ever, consumers want to do business with brands that care about the environment. Consider that:
Over 65% of consumers say they want to do business with brands that are environment... Read more
We spoke in our last blog post about digital advertising's sizable contribution to scope 3 emissions despite using little paper or ink in the end-to-end campaign-creation process. It’s not all doom... Read more
The average person sees between 4,000 and 10,000 ads in a single day, so what can you do to make your ad stand out and capture your audience’s attention?
OPTIMIZE FOR ATTENTION
Start with wh... Read more
‘Attention metrics’ has been generating buzz for a little while now, but its evolution within the advertising industry is only just getting started. As attention metrics and measurement continue to... Read more
Attention metrics are becoming an increasingly popular way to measure the success of ads within the wider advertising industry, as they can give advertisers and publishers a much more accurate idea... Read more
The ways in which companies use customer data and the laws surrounding its use are constantly evolving to provide greater protection for consumers and their data. However, it has also been revealed... Read more
This year, new privacy laws will come into effect in Colorado, Connecticut, Utah, Virginia and California, where the existing California Consumer Privacy Act will be replaced by an even more compre... Read more