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Let’s Talk About Food for a Minute

Yes, food. Because we all eat. And because our industry shares some parallels with the industrial agriculture industry---namely, a supply chain that, while created with good intent, became convolut... Read more

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Bringing Accountability and Addressability to Emerging Channels

Originally published on www.marketingmag.com.au TV, out-of-home and audio don’t immediately scream ’emerging channels’, but in the world of programmatic advertising, they’re the new kids on the ... Read more

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Rebooting Ad-Tech For Transparency: Interview with Joe Z.

Originally posted on Beet.TV Our CEO, Joe Zawadzki, caught up with the people over at Beet.TV during the ANA Masters of Marketing Conference in Orlando last week. "It is three years now since... Read more

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How OTT Ads Get Higher Viewability & Less Fraud

Originally posted on Beet.TV Our Head of Advanced TV and Video, Mike Fisher, was interviewed by the folks at Beet.TV to talk about TV and how MediaMath is taking an aggressive role in redefining w... Read more

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Shine On! How 2019 IAB Data Rising Star Danielle Dzbanek is Defining the Reporting Behind SOURCE by MediaMath

As we are putting a stake in the ground to create a 100% accountable and addressable media supply chain through SOURCE, we are proud that the industry is taking notice of the people who are making ... Read more

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President Konrad Gerszke Talks the 3 Pillars of a Purer Media Supply Chain

If you've been paying attention since Cannes, MediaMath has become partial to a series of words that begin with "A" to describe how we think the industry must clean up its act to restore purity and... Read more

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Q&A: Elise James-DeCruise — Brands Hold Great Responsibility to Craft Culturally Appropriate Messages

Originally posted on Branding in Asia. As MediaMath’s Head of Multicultural Marketing and Inclusion, Elise James-Decruise is tasked with instilling “a strong sense of inclusivity and cultural un... Read more

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Executive shout out – Demands for female empowerment | DMEXCO 2019

Video from DMEXCO 2019 featuring our Chief Services Officer, Anna Grodecka-Grad, as well as Susanne Aigner-Drews (Country Manager Discovery Communications), Claudia Frese (CEO MyHammer.de), Marion ... Read more

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Quantum leap — why this theoretical physicist now works in martech

This blog post was originally published on www.marketingmag.com.au Ever thought of making a career change? Anna Grodecka-Grad did --- from a tenured position in quantum physics to scalable progr... Read more

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Where are Key Verticals Spending Their Digital Ad Dollars? Head of Advanced TV and Video Mike Fisher Weighs In

As we close in on the final months of 2019, where are key verticals spending their digital ad dollars? Our Head of Advanced TV and Video Mike Fisher recently spoke with eMarketer about ad spend for... Read more