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What Can Your Brand Do to Be More Sustainable?

More than ever, consumers want to do business with brands that care about the environment. Consider that: Over 65% of consumers say they want to do business with brands that are environment... Read more

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4 Ways We Can Make Media Buying More Sustainable

We spoke in our last blog post about digital advertising's sizable contribution to scope 3 emissions despite using little paper or ink in the end-to-end campaign-creation process. It’s not all doom... Read more

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Digital Advertising’s Contribution to Scope 3 Emissions

It seems that in 2023, our list of environmental threats is endless. From global warming and rising sea levels to plastic and air pollution, there’s a lot of work to be done to lit... Read more

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Looking To Stand Out From The Clutter of Ads

The average person sees between 4,000 and 10,000 ads in a single day, so what can you do to make your ad stand out and capture your audience’s attention? OPTIMIZE FOR ATTENTION Start with wh... Read more

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The Attention Checklist

‘Attention metrics’ has been generating buzz for a little while now, but its evolution within the advertising industry is only just getting started. As attention metrics and measurement continue to... Read more

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7 Ways Attention Metrics Impact Media Buying

Attention metrics are becoming an increasingly popular way to measure the success of ads within the wider advertising industry, as they can give advertisers and publishers a much more accurate idea... Read more

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Consumer Data Privacy and the Customer Experience

The ways in which companies use customer data and the laws surrounding its use are constantly evolving to provide greater protection for consumers and their data. However, it has also been revealed... Read more

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New California Privacy Rights Act to change companies’ privacy compliance requirements in the U.S.

This year, new privacy laws will come into effect in Colorado, Connecticut, Utah, Virginia and California, where the existing California Consumer Privacy Act will be replaced by an even more compre... Read more

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Win Over World Cup Watchers with MediaMath

The 2022 FIFA World Cup and the holidays overlap this year, with the sporting event scheduled to air globally from Qatar between Nov. 20th and Dec. 18th. Up to 5 billion viewers are expected to tun... Read more

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MediaMath Research Shows that Ads can Change Voter Beliefs

As Netflix plays catch-up on ad tiers, it’s clear that ads are becoming more central to the user experience across channels. In the US where political commercials reign, CTV will likely be a key pl... Read more