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Win Over World Cup Watchers with MediaMath

The 2022 FIFA World Cup and the holidays overlap this year, with the sporting event scheduled to air globally from Qatar between Nov. 20th and Dec. 18th. Up to 5 billion viewers are expected to tun... Read more

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MediaMath Research Shows that Ads can Change Voter Beliefs

As Netflix plays catch-up on ad tiers, it’s clear that ads are becoming more central to the user experience across channels. In the US where political commercials reign, CTV will likely be a key pl... Read more

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Why audio ads could become the preferred method of advertising in mobile gaming

Mobile gaming is fast outgrowing the gaming industry. It’s expected to hold about 61% of the entire gaming market share in 2022 and is estimated to be worth USD$139.5 billion by 2026. In a survey d... Read more

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What is Merkle’s Cookieless Identity Platform, Merkury?

Welcome to the latest in MediaMath’s Identity Landscape. In this series we’re providing an overview of our core identity partners to help advertisers choose the identity solution that’s right for t... Read more

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MediaMath Identity: Lotame Panorama ID™ Makes Privacy-First Marketing Work Today

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MediaMath Identity – LiveIntent

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MediaMath Identity – LiveRamp’s RampID

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How MediaMath is Helping Indian Marketers Drive Performance Through Transparency

Last month, we participated in ad:tech New Delhi, India's #1 marketing and media technology event. MediaMath Country Manager, India, Pranjal Desai sat down with Matterkind Business Head Paras Mehta... Read more

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MediaMath Identity: The ID5 IdentityCloud

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MediaMath Identity: Shift the Paradigm with Parrable