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MediaMath takes user protection to the next level by partnering with GeoEdge – assuring a clean, safe and engaging experience for consumers
Consumers are inundated with content now more than ever. The content that reaches customers is filled with malicious and inappropriate content. By preventing these types of ads, MediaMath provides ... Read more
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IAB Europe Virtual Programmatic Day 2020 – Programmatic Advertising Beyond Third-Party Cookies
Two weeks ago, Viktor Zawadzki, General Manager EMEA and APAC, MediaMath, participated in IAB Europe's Virtual Programmatic Day. Viktor joined leaders from IAS, CNN International, Adform, Magnite a... Read more
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MediaMath, SuperAwesome and Penguin Random House Discuss How Brands can Safely Engage with Kids Through Digital Marketing
Back in October, we announced an exciting new partnership with SuperAwesome to enable child-safety and privacy in programmatic advertising. Through SuperAwesome's Kid-Safe Filter, MediaMath ensures... Read more
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Targeting and Measurement in CTV
IAB Europe recently held a virtual CTV event in which our VP of Client Success, Noemi McKee, moderated a panel on the challenges and solutions around targeting and measurement. t’s not possible to ... Read more
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MediaMath Continues to Bring Unmatched Transparency to Digital Advertising with New SOURCE Ecosystem Scorecard
Two Octobers ago, we released an open letter to 50 SSPs saying we’d stop buying from them if they played games that contributed to unfair, murky programmatic auctions. Almost a year to the day late... Read more
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Download our 2020 Holiday Guide for Retail
For eCommerce retailers and those with robust digital capabilities, Holiday 2020 can be a success. Holiday sales are expected to increase 3-4% and retail e-commerce sales 44.5% year-over-year. eCom... Read more
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Vodafone Talks Bringing Transparency to the Programmatic Supply Chain
Back in May, the Incorporated Society of British Advertisers (ISBA) released findings of its two-year-long research on the underpinnings and value of the current programmatic supply chain. The grou... Read more
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IBM Brings Transparency to the Programmatic Supply Chain with SOURCE by MediaMath
Our long-time, forward-thinking partner and client IBM was one of the first to run a campaign on SOURCE by MediaMath, launched one year ago this month. As IBM's Head of Marketing Innovation and Pro... Read more