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UEFA Euro 2020 – Prepare for Kickoff
The UEFA Euro 2020 is just around the corner! While fans prepare their brackets, marketers should prepare robust strategies for reaching them when the games commence. [marketo_form_2605] ... Read more
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Are You Wasting Time During A Critical Phase?
In the last week, Google has made clear their perspective and approach on how to evolve the foundations of digital advertising to better protect consumer privacy and personal identity, and in order... Read more
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March is Madness. MediaMath is your Best Bet.
Bracket building is a messy sport. As sports betting rises to popularity, marketers must meet their consumers where they are and ensure that every dollar reaches the desired audience. As a mark... Read more
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MediaMath takes user protection to the next level by partnering with GeoEdge – assuring a clean, safe and engaging experience for consumers
Consumers are inundated with content now more than ever. The content that reaches customers is filled with malicious and inappropriate content. By preventing these types of ads, MediaMath provides ... Read more
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IAB Europe Virtual Programmatic Day 2020 – Programmatic Advertising Beyond Third-Party Cookies
Two weeks ago, Viktor Zawadzki, General Manager EMEA and APAC, MediaMath, participated in IAB Europe's Virtual Programmatic Day. Viktor joined leaders from IAS, CNN International, Adform, Magnite a... Read more
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MediaMath, SuperAwesome and Penguin Random House Discuss How Brands can Safely Engage with Kids Through Digital Marketing
Back in October, we announced an exciting new partnership with SuperAwesome to enable child-safety and privacy in programmatic advertising. Through SuperAwesome's Kid-Safe Filter, MediaMath ensures... Read more
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Targeting and Measurement in CTV
IAB Europe recently held a virtual CTV event in which our VP of Client Success, Noemi McKee, moderated a panel on the challenges and solutions around targeting and measurement. t’s not possible to ... Read more
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MediaMath Continues to Bring Unmatched Transparency to Digital Advertising with New SOURCE Ecosystem Scorecard
In 2018, we released an open letter to 50 SSPs saying we’d stop buying from them if they played games that contributed to unfair, murky programmatic auctions. Almost a year to the day later in 2019... Read more