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ARTICLE

MediaMath Explains Goal-based Marketing

April 20, 2016 — by Amarita Bansal    

Erich Wasserman, Chief Revenue Officer, speaks on the importance of goal-based marketing and how this enables marketers to control their entire marketing ecosystem.

“As a primary input to our systems today, we asked our clients to think deeply about how it is that they make money so that we can translate that into outcomes, into goals, that we then optimize to,” Wasserman said. “When we partner with a client in a transparent way, they have all of the inclination to give us the information about their business, such that we can translate that into actual outcome-based goals.”