In October 2015, MediaMath partnered with Dailymotion Exchange (DMX), the second largest video exchange in the world, to help advertisers easily purchase DailyMotion’s in-stream inventory.
For Affiperf — the programmatic trading desk of Havas Group — this partnership was a great opportunity for them to meet the aggressive KPIs of its multinational consumer goods company by activating target-oriented, private deal campaigns in an innovative video supply source.
Learn how the brand set out to achieve:
- High CTR
- 40-50 percent video completion rate minimum
- Limited investment budget
Marcos Mendez, Head of Affiperf Brazil, shared his thoughts on how the goals were achieved and continue to do so in reaching customer expectations.
“What we mostly appreciate about the work done with MediaMath and Dailymotion Exchange is the ability they have in solving problems through simple and effective solutions. With this, partnership, we had intended to have more qualified inventory and, at the same time, lower costs in media buying,” Mendez said.
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