IAB Europe Virtual Programmatic Day 2020 – Programmatic Advertising Beyond Third-Party Cookies

December 1, 2020 — by MediaMath    

Two weeks ago, Viktor Zawadzki, General Manager EMEA and APAC, MediaMath, participated in IAB Europe’s Virtual Programmatic Day. Viktor joined leaders from IAS, CNN International, Adform, Magnite and Index Exchange in the panel “Programmatic Advertising Beyond Third-Party Cookies” to discuss the status of different solutions and industry initiatives to ensure the continuation of privacy-first relevant ad experiences in a world without third-party cookies. Watch the session recording below and download our whitepaper “Preparing for a Post-Third-Party Cookie World: Identity & the Future of Online Advertising” here.