MediaMath, SuperAwesome and Penguin Random House Discuss How Brands can Safely Engage with Kids Through Digital Marketing

November 23, 2020 — by MediaMath    

Back in October, we announced an exciting new partnership with SuperAwesome to enable child-safety and privacy in programmatic advertising. Through SuperAwesome’s Kid-Safe Filter, MediaMath ensures all ad impressions presented to children through our platform are safe and free from children’s personal identifiers. Additionally, all ad creatives are reviewed by SuperAwesome’s moderation process to ensure they are suitable for the audience in question.

As part of this year’s virtual Programmatic Pioneers Summit, MediaMath’s VP of Client Success Noemi McKee sat down with SuperAwesome’s COO of North America Kate O’Loughlin and client Penguin Random House’s Ad Ops Manager Rick Garcia to chat about how brands can safely engage with kids through digital marketing as we enter the critical holiday shopping period. Watch the recording of the chat below.