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12 Months of Strengthening MediaMath’s Product and Partnerships Pay Off with Industry Recognition by Gartner

October 22, 2019 — by Wilfried Schobeiri

Just three weeks after launching SOURCE by MediaMath, we’ve been recognized as a Gartner Magic Quadrant Leader.

MediaMath is a Leader in the Gartner Magic Quadrant for Ad Tech for the second year in a row, based on our completeness of vision and ability to execute. We believe that what has led us to this point is our robust product roadmap, which has been focused these last 12 months on reengineering the ecosystem to make it 100 percent accountable and addressable by 2020.

Simply put, we go where the market needs us. We were first to market with supply path optimization and take an aggressive approach to active supply chain management that continues to evolve with our effort to drive accountability—real impressions on real content properties—across the ecosystem. We rebuilt our identity offering earlier this year to lay the groundwork for increased addressability—knowing that you are reaching a real human across screens and speakers with your ads—with improved identity resolution, an open approach that lets brands and agencies choose the best solution for them and the ability to export their data down to the log level for activation across all of their paid and owned marketing activities, all with consumer respect at the forefront.

But we know it goes beyond just the product. Another of our strengths—and part of our SOURCE offering—is that we put equal weight on both tech and talent to help our clients achieve higher return on investment with lower level of effort. We help clients solve their business problems, acting as partners throughout our relationship. Our strategic Account and Professional Services teams are dedicated to our clients and partners throughout their full digital marketing evolution with MediaMath, from solution design and onboarding to the education, services, support, custom solutions and consultation required to reach and exceed their business objectives.

According to Gartner, “The Ad Tech Magic Quadrant focuses on vendors that integrate three functions that also can be acquired separately: demand-side platforms (DSPs); data management platforms (DMPs); and dynamic creative optimization (DCO).” Gartner also affirmed in the report that, “A key decision in the evaluation of ad tech providers involves the issue of neutrality—that is, the principle that ad tech platforms should be independent of the media interests they mediate and measure.”

As the leading independent programmatic company, we have steered the evolution of the demand-side platform sector since 2007. Our business is now a globally scaled, enterprise-grade DSP and DMP that delivers personalized digital advertising across all addressable touchpoints. We are thrilled that the market has come along with us for the ride to prove out the potential of digital advertising to deepen marketers’ direct customer relationships, fairly reward good content and deliver fantastic experiences to consumers.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner 2019 Magic Quadrant for Ad Tech, Andrew Frank, Lizzy Foo Kune and Eric Schmitt [Sep. 12, 2019]