We’re just a little more than three months away from Christmas, and marketers should be actively putting their holiday campaigns into play to capture Q4 spending. According to eMarketer, ecommerce will remain strong for holiday 2016, with sales growth of 13.3 percent. And for the first time, ecommerce will surpass 10 percent of retail sales during the holiday season. This growth means the ability to find and target users across channels and devices at the opportune moment will be more important than ever before.
We’ve put together a holiday planning hub and related playbook to help you with four main areas of holiday 2016: acquiring new customers; activating last year’s customers; converting browsers into buyers; and aligning in-store and online tactics. Check out our landing page for stats, tips and tricks and download the full version of our playbook for more detailed tactics on getting the most out of your marketing dollars this Q4.