Webinar Recap: 5 Social Media Advertising Best Practices for the Holiday Season

Last week MediaMath and Upcast Social, a MediaMath company, held the webinar “Tis the Season: Programmatic Practices for Your Social Media Ad Campaigns.”

With consumers turning to platforms like Facebook and Twitter earlier in the holiday season to research, buy, and talk about the brands they love, it was an opportune time to review how agency and brand marketers can fully leverage social channels to drive increased sales from their holiday campaigns.

Mike Neiss, Director of Programmatic Strategy and Optimization, along with Josh Wallin, Global Client and Sales Director, provided listeners with five best practices for advertisers looking to ramp-up their social media advertising.

The five social media advertising best practices are:

1. Launch campaigns early to own holiday share of voice, but make sure you sustain you messaging throughout the entire holiday shopping season.

2. Create social-specific offers; offers and rewards are cited as being most influential for making a purchase on a social networking site, so use promotional ad units like Facebook Offer ads and the Twitter Lead Gen card.

3. Utilize social as a direct response ecommerce channel; both Facebook and Twitter allow for advanced ecommerce conversion tracking and optimization.

4. Use video on social; complement TV reach and frequency with Facebook video ads, which are seeing an increased share of interactions compared to YouTube.

5. Retarget existing customers on Twitter, via Tailored Audiences.

To view the full webinar click here.