Ross McNab, Managing Director of North America, MediaMath, presented at The CMO Club Summit in Los, Angeles. In his presentation, Ross opens by outlining some of the fundamental challenges that CMOs struggle with when it comes to their media buying choices. Some of these challenges include budgeting, proving ROI, and applying technology to the marketing practice. Watch Ross’ presentation to hear how brands are overcoming these struggles, and how software is the future of media buying.
