To explore the highlights unveiled in the second edition of the Global Review of Data-Driven Marketing and Advertising, MediaMath, together with the Global DMA and research firm Winterberry Group, is hosting the webinar “Making Better Data Investments in 2016” next Wednesday.
This year, we will evolve our 2015 webinar theme of activating first-party data through programmatic to a conversation on making better data investments that help you use your first-party data in addition to other data sources to get better marketing results. Joanna O’Connell, MediaMath CMO, and members from the Global DMA will share trends and insights from the report in addition to five tips on how to better use, manage and activate different types of data sources.
Date/Time: Wednesday, February 17, 4.00pm EST / Thursday, February 18, 8:00am AEST
Presenters:
- Joanna O’Connell, CMO, MediaMath
- Jonathan Margulies, Managing Director, Winterberry Group
- Jodie Sangster, CEO, ADMA, CEO, IAPA & Chair, GlobalDMA