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ARTICLE

Client Story: Schwartz Journey to Real-Time Seasonal Targeting with Starcom Mediavest Group

February 11, 2016 — by Cedric Peillet

This blog post explores a campaign driven by Starcom Mediavest Group for Schwartz, one of the world’s largest producers of herbs, spices, seasonings and flavourings – and their objective was to promote Grill Mates, a selection of products associated with the summer season, especially BBQs. With the British weather being unpredictable, Schwartz wanted to develop Facebook ads to launch during periods of sunny weather to capitalise on potential demand – all in real-time.

With the aim of creating an automated system integrated with a weather API, coupled with goals of weather responsive ads in real-time and ensuring greater precision across all targeting, what was the solution and what were the results?

Find out how Starcom Mediavest Group helped Schwartz with their business objectives in their client story.