Mobile was big last year, with more than 1.4 billion smartphones sold globally. But it’s set to be even bigger this year. Now more than ever, smartphones are becoming a major computing device for consumers and according to a Forbes article there are three key mobile trends to look out for, including:
- The use of “invisible” apps and services. More mobile users are looking for apps that can process information in the background and on a moments notice; it can automatically bring up intelligence when actionable. For example, when Google can re-route your journey as driving conditions change in real-time – it’s this experience that consumers are craving for.
- 5G network. You thought 4G was quick? Imagine a world where your wireless connection could be 50x to 100x faster than 4G, surpassing the speed of most wired internet connections. Some companies are already planning to test the use of 5G technology in the next year or so, including AT&T and Verizon – improving the user’s experience with faster connectivity.
- Location. With issues such as ad blocking, ad fraud and bots within the digital ecosystem, attribution is becoming increasingly significant. Advertisers seek to understand a consumer’s journey and by using location data, they are able to get a glimpse of a customer’s actions, rather than trying to connect with them based on assumption.
Read the full Forbes article here to learn more on this year’s mobile trends.