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ARTICLE

Three Mobile Trends For A Smartphone-Centered World

April 5, 2016 — by Amarita Bansal    

Mobile was big last year, with more than 1.4 billion smartphones sold globally. But it’s set to be even bigger this year. Now more than ever, smartphones are becoming a major computing device for consumers and according to a Forbes article there are three key mobile trends to look out for, including:

  • The use of “invisible” apps and services. More mobile users are looking for apps that can process information in the background and on a moments notice; it can automatically bring up intelligence when actionable. For example, when Google can re-route your journey as driving conditions change in real-time – it’s this experience that consumers are craving for.
  • 5G network. You thought 4G was quick? Imagine a world where your wireless connection could be 50x to 100x faster than 4G, surpassing the speed of most wired internet connections. Some companies are already planning to test the use of 5G technology in the next year or so, including AT&T and Verizon – improving the user’s experience with faster connectivity.
  • Location. With issues such as ad blocking, ad fraud and bots within the digital ecosystem, attribution is becoming increasingly significant. Advertisers seek to understand a consumer’s journey and by using location data, they are able to get a glimpse of a customer’s actions, rather than trying to connect with them based on assumption.

Read the full Forbes article here to learn more on this year’s mobile trends.

2 comments

  • Mobiloitte

    April 21, 2016 at 11:04 am

    The rapid development of mobile technology and an increasing demand for it in the market, has led to an incredible level of competition. With every release of a new phone user expectation leverages, for much more added features during the release of its successor. It is really a great thing that people are getting more digitalised and started leaning to wireless devices. 1.4 billion smartphones sold globally is a pretty impressive number. This shows that the World is evolving itself to faster change with the changing trends. UX will be a core thing which will be judged every time. Since, IoT has started escalating its pace. The combination of Smartphone with prodigious feature and the magic of IoT will leverage the value of things around. Their major concern of companies is to protect the personal information, data and devices from getting exploited. The 5th generation technology seems to be more effective and efficient. 5G is expected to be made available in 2020-2022. 5G is likely to offer speeds in excess of 500 Mbps. Chinese mobile giant Huawei expects 5G to be at least 100 times faster than the fastest 4G LTE standard currently available (which offers download speeds of 300Mbps on the go). But the drawback in it will be setting of the infrastructure which will be incurring a heavy cost. Further, the old devices need to be replaced with devices which support 5G it will be a expensive deal.

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