RampUp, LiveRamp’s annual event, took place in February in San Francisco, and our CEO Joe Zawadzki had the opportunity to speak on the panel “What’s Next for AdTech: Fabrication or Defragmentation?” The theme centered on how both marketing and technology innovations have altered the landscape of advertising. From the convergence of adtech and martech to emerging technology such as the Internet of Things, panelists were asked to ponder which areas of the ecosystem will continue to evolve and which will inevitably be integrated and consolidated. LiveRamp has made available the video from this and other panels and presentations. Watch the video for this panel in full here, and see our other coverage from the event below:
