Medicine is big business. The pharmaceutical industry, as a whole, was worth more than $1 trillion in 2014. And, like any other industry that sells a commodity in the market, pharmaceutical companies require a marketing practice to deliver relevant messaging to prospective and in-market consumers.
Yesterday, MediaPost published an article about MDC, a healthcare communications company that has rebranded itself as “the programmatic healthcare agency.” MDC will combine its extensive knowledge of the industry with its marketing prowess to execute programmatic campaigns on behalf of its pharma clients, driving all programmatic business through MediaMath. Read more about MDC and check back on the MediaMath blog for future posts on pharma marketing.