Direct Marketing News recently published an eBook on programmatic ad buying and how it has increasingly helped marketers target and convert customers at scale.
Numerous marketing executives share their thoughts on the evolving landscape, including our very Joanna O’Connell, CMO at MediaMath. O’Connell advises marketers to seek out wisdom from brands when considering programmatic.
“Talk to brands you admire and understand what they’re doing and how they’re thinking about programmatic, ” O’Connell says. “Marketers need to think about programmatic in terms of powering marketing of the future — real time, data driven, addressable, and scalable — which is crucial for a brand looking for long-term competitive advantage.”
To read the full eBook, click here.