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ARTICLE

Target Key Audiences Across Devices in Real Time

June 13, 2016 — by Amarita Bansal    

Direct Marketing News recently published an eBook on programmatic ad buying and how it has increasingly helped marketers target and convert customers at scale.

Numerous marketing executives share their thoughts on the evolving landscape, including our very Joanna O’Connell, CMO at MediaMath. O’Connell advises marketers to seek out wisdom from brands when considering programmatic.

“Talk to brands you admire and understand what they’re doing and how they’re thinking about programmatic, ” O’Connell says. “Marketers need to think about programmatic in terms of powering marketing of the future — real time, data driven, addressable, and scalable — which is crucial for a brand looking for long-term competitive advantage.”

To read the full eBook, click here.

Amarita Bansal

Amarita Bansal is Senior Content Manager at MediaMath. In her role, Amarita provides thought leadership in the adtech space by fostering relationships across every team at MediaMath, producing content for the blog, demand generation initiatives, media placements and bylines. She also guides the content strategy for our account-based marketing efforts. Born and raised in West London, New York City is now her adopted home town. An alumna of Northwestern University’s Medill School of Journalism, Amarita has produced content across all digital platforms, previously working at Associated Press in the London bureau. She's a pilates enthusiast and loves to go giggin’.