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ARTICLE

14 Facts About What CMOs Want from Agencies

June 10, 2016 — by Lauren Fritsky

In which areas have agencies been most helpful in educating brands? What do brands find most important for excellent agency support? Are brands having their agency partners activate their first-party data?

Based on The CMO Club and MediaMath whitepaper “Evolving Your Agency Partnership Model to Drive Programmatic Success,” released on May 31st, we compiled some of the key stats from The CMO Club’s survey of 72 brand marketers on how they are partnering with their programmatic partners. Click here to download the full version of the infographic.

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