Even though retail organizations sit on vast amounts of data, many aren’t tapping into it to inform their marketing decisions. A recent industry report by HRC Advisory found that only 9% of the retailers they surveyed were leveraging “the information in a structured, usable way.”
This should come as a surprise as ecommerce companies like Amazon and Alibaba are dominating the market with data-driven marketing strategies. While these two behemoths already have an upperhand by being ecommerce led it should be noted that they didn’t achieve their level of without the assistance from 3rd party tech solutions. In the case of Alibaba, the ecommerce company invested more than $11 billion in acquisitions and partnerships.
Regardless of the brand, or the vertical, when strategic partners join forces and work towards the same goal (that of the end client) success follows suit. Walmart, the consumer packaged goods company with 11,000 stores in 27 countries around the world, found that success through the activation of data as it relates to the company’s digital marketing efforts. To achieve this success the CPG brand employed retail monetization agency Triad Retail Media, which executes campaigns on behalf of its client with technology solutions like LiveRamp, a data onboarding company, and MediaMath, the creators of the TerminalOne Marketing Operating System™.
Triad Retail Media’s Brian Quinn, LiveRamp’s Justin Schuster, and MediaMath’s Ross McNab will sit on a panel to discuss how retailers like Walmart can meet and exceed business goals through the activatation of data.
The panel will address questions such as:
• How can I get a higher return on investment on the data I already have?
• How can I sell more using my data?
• How can I create more customer bases with multiple sets of data?
• How can I use my data to better target unique segments?
Findings from the panel as well as a recap will be posted to the blog. Learn more about our partners below:
Triad Retail Media creates, manages and operates online media programs for leading retail e-commerce websites, delivering innovative, custom digital ad campaign opportunities to national brands to reach, target and engage shoppers at exactly the right time and place — while they’re researching brands and making final purchase decisions. The agency’s practice sits on top of technologies such as LiveRamp’s data onboarding solution and MediaMath’s digital marketing platform TerminalOne.
LiveRamp connects data across more than 100 digital marketing applications. By onboarding customer data into the measurement, targeting, and personalization applications developed by our partners, we help leading brands eliminate data silos and run more efficient marketing programs.