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ARTICLE

The Ghost of Holidays Past

October 2, 2014 — by MediaMath    

The ‘most wonderful time of the year’ is coming, and soon!

There are 83 days until Christmas, 56 days until Thanksgiving and 57 days until Black Friday. And those deadlines are not just for consumers. Advertisers who want to have effective, engaging campaigns in place in time for the 2014 holiday season need to think weeks, if not months, ahead of those dates.

Don’t panic, though! We’re here to help.

Millennial Media and MediaMath will be hosting a webinar entitled “Automating Mobile Success for the 2014 Holiday Season.” The webinar will take place on Thursday October 9th, 2014 at 3PM EDT.

Based on research, real-world examples, and programmatic expertise, Millennial Media and MediaMath will help attendees better understand mobile consumption habits, identify key opportunities around mobile marketing for retailers, discuss holiday trends from years past to better prepare for the 2014 holiday season, and offer best practices for activating a programmatic mobile campaign for maximum effectiveness.

To register for the webinar click here. To learn more about MediaMath Retail, click here.