Shine On! How 2019 IAB Data Rising Star Danielle Dzbanek is Defining the Reporting Behind SOURCE by MediaMath

October 11, 2019 — by MediaMath    

As we are putting a stake in the ground to create a 100% accountable and addressable media supply chain through SOURCE, we are proud that the industry is taking notice of the people who are making this initiative come to life. The IAB Data Center of Excellence has shone a dazzling light on one of our own. Danielle Dzbanek was recognized as a 2019 IAB Data Rising Star! She joins a number of data-fanatics recognized for their spectacular work and profound impact on the digital media industry in 2019.

As Director, Analytics, Danielle manages a team whose mission is to empower MediaMath clients by providing accessibility to and transparency into data through custom reporting, visualizations, and advanced analytics that lead to actionable insights that drive revenue. She is also involved in everything from pre-sales through to onboarding, from consulting to reporting and analytics. As part of our SOURCE by MediaMath launch, Danielle and her team are behind the insights reporting and defining how to test SOURCE campaigns.

“When we talk about the need for both tech and talent to clean up the supply chain and help brands reach the height of their business goals, we are talking about talent like Danielle,” said Eric Tutlys, VP, Global Head of Analytics. “She is curious, hardworking and does things without being asked. Part of her innovative brilliance has come from taking on things that are technically outside the scope of her role.”

Danielle is a 2014 graduate of our Marketing Engineer Program that combines extensive professional development, formal industry deep-dives and hands-on experience across roles to ensure that every participant has the demeanor of a leader, knowledge of the most fundamental to the most cutting-edge topics in digital media and, finally, skills necessary to tackle any role, be it trader, analyst, sales or others. After six months spent learning the ins and outs of the industry, MediaMath and its platform, Danielle was given the role of Data Analyst. She then went through a series of almost annual promotions to become a director managing a five-person team.

Danielle has made substantial contributions to the team since joining in January of 2015. Taking the lead on the bulk of revenue captured in North America, Danielle has touched nearly every client on our top 30 list. Danielle is continuously seeking how to streamline client processes, fill critical product gaps and craft an appropriate narrative while solving for our clients’ most critical business needs.

Danielle has been a cross-functional champion, working across Product, Sales, Account, PSO and Solution Engineering, and a truly masterful multi-tasker. Her balance across the team, our clients (new and existing) and our product is remarkable. Through the balance of fire drill response and proactivity, she brings a vibrant, honest approach to getting things done.

As she has evolved in her role, Danielle has almost single-handedly carried MediaMath Reporting into the future. She has been at the very front lines of ensuring that MediaMath’s product-based reporting not only as a means of delivery but also that the products themselves are operating as best they can.

We are proud that the IAB has recognized Danielle as a shining talent in our industry. Learn more about the IAB Data Rockstars 2019 Award.