If you’ve been paying attention since Cannes, MediaMath has become partial to a series of words that begin with “A” to describe how we think the industry must clean up its act to restore purity and help brands and agencies reclaim powerful results from digital advertising.
MediaMath President Konrad Gerszke joined just six weeks ago, but he jumped right in to vocalize our vision—which you saw come to life last week as SOURCE by MediaMath—to create a more accountable, addressable supply chain at DMEXCO and then again at Advertising Week New York last month. In a video interview with Beet.TV describing the industry’s efforts to fight fraud and be more transparent, he shared, “Surprisingly little progress has been made since, I think, two or three years ago.”
Through the three pillars of accountability, addressability and AI, Gerszke described how SOURCE by MediaMath and the 15 partners who support it will help recreate the supply chain by the end of 2020:
- “Transparency, end-to-end, (so) that we know who the players are across the supply chain.”
- “We know what the fees are across the entire waterfall.”
- “And we know who the bad players are and who the good players are.”
Hear more in Gerszke’s video below and stay up to date on all things SOURCE at our hub here.