Straight from the SOURCE Episode 2: The LiveRamp Partnership
Welcome to the second episode of SFTS. In our first episode, we told you more about SOURCE by MediaMath, a platform bound by values, respect for people’s data, and a commitment to delivering transparent, accountable and addressable advertising to reach real people on real media. Today, we talk about our deepened partnership with LiveRamp, announced in early November, to drive increased addressability for marketers through integration of the company’s IdentityLink product with our proprietary ConnectedID solution. In another interview with our Global of Head of Ecosystem Jeremy Steinberg, he talks more about our open approach to identity and how we are working with LiveRamp to help marketers reach their audience with more scale, accuracy, and control. Watch more below.
SFTS – Episode 2: The LiveRamp Partnership from MediaMath on Vimeo.